16 Books Seth Godin Thinks Everyone Should Read
1:) Secret of Closing the Sale by Zig Ziglar
Zig shares tips and techniques from his vast wealth of sales experience. His insights will prove to you over and over why this is the definitive how-to sales program. This powerful series of 12 timeless sales sessions will help you close more sales today as you build a career for tomorrow!
Whether you’re a seasoned sales veteran or just now beginning your first sales position, Secrets of Closing the Sale provides you with practical advice and effective questioning techniques that you can use to transform prospects into clients. Learn step by step over 100 specific closes and over 700 questions that lead the prospect to the decision table.
In this newly updated recording, not only will you get to hear timeless lessons on closing the sale from Zig Ziglar that have helped hundreds of thousands of salespeople for more than a generation, but you will hear Zig’s son, Tom Ziglar, discuss how these ideas are even more relevant in 2015. Tom is the President of Ziglar Training Corporation, the author of the newly released book Live to Win, and a successful platform speaker in his own right.
- The ABCs of closing
- Professional persuasion and common sense selling
- Buyer-based closing techniques
- Voice training for effective presentations
- Honesty and empathy for sales success…the basics
- Empathy, sympathy, and self-image in selling
- Using word pictures to sell
- Objections: a salesman’s best friend
- Asking questions to close the sale…the basics
- The positive projection for closing more sales
- And much more!
Life has a way of provoking us with traffic jams and computer malfunctions, with emotionally distant partners and crying children – and before we know it, we’re upset. We feel terrible, and then we end up saying and doing things that only make matters worse. But it doesn’t have to be that way, says Pema Chödrön. It is possible to relate constructively to the inevitable shocks, losses, and frustrations of life so that we can find true happiness. The key, Pema explains, is not biting the “hook” of our habitual responses. In this recorded weekend retreat, Pema draws on Buddhist teachings from The Way of the Bodhisattva to reveal how we can:
- Stay centered in the midst of difficulty
- Improve stressful relationships
- Step out of the downward spiral of self-hatred
- Awaken compassion for ourselves and others
“There are at least two kinds of games,” states James P. Carse as he begins this extraordinary book. “One could be called finite, the other infinite.”
Finite games are the familiar contests of everyday life; they are played in order to be won, which is when they end. But infinite games are more mysterious. Their object is not winning but ensuring the continuation of play. The rules may change, the boundaries may change, even the participants may change – as long as the game is never allowed to come to an end.
What are infinite games? How do they affect the ways we play our finite games? What are we doing when we play – finitely or infinitely? And how can infinite games affect the ways in which we live our lives?
Carse explores these questions with stunning elegance, teasing out of his distinctions a universe of observation and insight, noting where and why and how we play, finitely and infinitely. He surveys our world – from the finite games of the playing field and playing board to the infinite games found in culture and religion – leaving all we think we know illuminated and transformed. Along the way, Carse finds new ways of understanding everything, from how an actress portrays a role to how we engage in sex, from the nature of evil to the nature of science. Finite games, he shows, may offer wealth and status, power and glory, but infinite games offer something far more subtle and far grander.
Carse has written a book rich in insight and aphorism. Already an international literary event, Finite and Infinite Games is certain to be argued about and celebrated for years to come. Listening to it is the first step in learning to play the infinite game.
4:) Crossing the Chasm by Geoffrey A. Moore
Marketers have traditionally identified different kinds of technology consumers: Innovators, Early Adopters, Early Majority, Late Majority, and Laggards. The traditional model assumed that, in the lifespan of a product, the market is first dominated by the innovators, then the early adopters and on down the line. This model implies a level of inevitability in the flow of one category to another.
However, there are gaps in the model large enough to derail the most promising startups as they transition from one category of consumers to the next. The biggest gap is the one between Early Adopters and Early Majority, and in Crossing the Chasm, author Geoffrey A. Moore is focused on this gap.
Early Adopters (Visionaries) are looking for breakthrough technology, and they are willing to pay well to be first with the new technology. The marketing strategies that win this group, however, won’t work so well for the up-and-coming Early Majority. These are pragmatists and risk-averse. Moore argues that breaking into a market is an aggressive act, and he proposes a strategy for moving from one market to the next with success.
Moore has written an interesting and useful book. He builds his thesis logically, laying out his ideas methodically and thoughtfully. He explains his ideas well, using examples that are short and to the point. The prose is readable yet dense with ideas. And there is little here that’s superfluous or uninformative — Moore doesn’t waste his time with details that don’t contribute to the whole.
Discover the twelve breakthrough practices for bringing creativity and a sense of possibility into all of your endeavours in this bestselling guide from the author of Pathways to Possibility
Presenting twelve breakthrough practices for bringing creativity into all human endeavors, The Art of Possibility is the dynamic product of an extraordinary partnership. The Art of Possibility combines Benjamin Zander’s experience as conductor of the Boston Philharmonic and his talent as a teacher and communicator with psychotherapist Rosamund Stone Zander’s genius for designing innovative paradigms for personal and professional fulfillment. The authors’ harmoniously interwoven perspectives provide a deep sense of the powerful role that the notion of possibility can play in every aspect of life. Through uplifting stories, parables, and personal anecdotes, the Zanders invite us to become passionate communicators, leaders, and performers whose lives radiate possibility into the world.
David Graeber’s “fresh . . . fascinating . . . thought-provoking . . . and exceedingly timely”
(Financial Times) history of debt
Here anthropologist David Graeber presents a stunning reversal of conventional wisdom: he shows that before there was money, there was debt. For more than 5,000 years, since the beginnings of the first agrarian empires, humans have used elaborate credit systems to buy and sell goods—that is, long before the invention of coins or cash. It is in this era, Graeber argues, that we also first encounter a society divided into debtors and creditors.
Graeber shows that arguments about debt and debt forgiveness have been at the center of political debates from Italy to China, as well as sparking innumerable insurrections. He also brilliantly demonstrates that the language of the ancient works of law and religion (words like “guilt,” “sin,” and “redemption”) derive in large part from ancient debates about debt, and shape even our most basic ideas of right and wrong. We are still fighting these battles today without knowing it.
“If people aren’t calling you crazy, you aren’t thinking big enough.”
These days taking chances isn’t just for college dropouts in hoodies. Whether you work at a Fortune 500 company, a nonprofit, or a mom-and-pop, everybody needs to think and act like an entrepreneur. We all need to be nimble, adaptive, daring—and maybe even a little crazy—or risk being left behind.
But how do you take smart risks without risking it all? That’s Linda Rottenberg’s expertise. As the co-founder and CEO of Endeavor, the world’s leading organization dedicated to supporting fast-growing entrepreneurs, she’s spent the last two decades helping innovators think bold and execute smart.
Now Rottenberg draws on her unrivaled experience to show you the proven techniques to achieve your dreams: from overcoming fear to facing down critics, from stalking supporters to exploiting the chaos. Crazy Is a Compliment combines inspiring stories, original research, and practical advice to create a road map for getting started and going bigger.
Rottenberg brings to life iconic entrepreneurs like Walt Disney and Estée Lauder and reveals how companies like MTV, GE, and Burberry found their best successes by breaking the corporate mold and embracing the entrepreneur mind-set. She also introduces us to some of the one thousand entrepreneurs she’s advised, like Leila Velez, who started a hair-care company in her kitchen sink in Rio that now earns $80 million a year. As Linda writes:
Every day I meet people with a dream. Maybe you’re serving coffee and fantasizing about launching a microbrewery; maybe you’ve skipped college and yearn to start your own design firm; maybe you’re sitting in your cubicle and brainstorming a new idea that can improve your company.
You have a dream, but you don’t know how to turn your dream into reality. Or you’ve already launched your dream but you’re unsure how to take it to the next level. This book can show you the way.
By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.
But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.
With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.
For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”
A modern classic cherished by many of the greatest artists of our time, The Gift is a brilliant, life-changing defense of the value of creative labor. Drawing on examples from folklore and literature, history and tribal customs, economics and modern copyright law, Lewis Hyde demonstrates how our society—governed by the marketplace—is poorly equipped to determine the worth of artists’ work. He shows us that another way is possible: the alternative economy of the gift, which allows creations and ideas to circulate freely, rather than hoarding them as commodities. Illuminating and transformative, The Gift is a triumph of originality and insight—an essential book for anyone who has ever given or received a work of art.
Bill Strickland has spent the past thirty years transforming the lives of thousands of people through Manchester Bidwell, the jobs training center and community arts program he founded in Pittsburgh. Working with corporations, community leaders, and schools, he and his staff strive to give disadvantaged kids and adults the opportunities and tools they need to envision and build a better, brighter future.
In Make the Impossible Possible, Bill Strickland shows how each of us, by adopting the attitudes and beliefs he has lived by every day, can reach our fullest potential and achieve the impossible in our lives and careers–and perhaps change the world a little in the process. Through lessons from Strickland’s own life experiences and those of countless others who have overcome challenging circumstances and turned their lives around, Make the Impossible Possible teaches us how to build on our passions and strengths, dream bigger and set the bar higher, achieve meaningful success, and inspire the lives of others.
At last, here’s THE audiobook that 21st-century entrepreneurs have been waiting for – the inner-secrets of how highly successful Internet capitalists make millions by knowing who to reach and how to reach them online. From viral loops to social networking to how to cut through all the cyber-clutter, Six Pixels of Separation is mandatory listening for anybody who wants to expand their business via the Internet.
Six Pixels of Separation is the first book to unify the concepts of personal branding, digital marketing, and entrepreneurship in a clear, fun and provocative manner. By using case studies, this audiobook offers a complete set of tools, tactics, and insights to empower individuals to reach a global audience and consumer base with a few clicks of the mouse, and almost all of them for free.
Digital marketing expert Mitch Joel unravels the fascinating world of new marketing, with a brand new perspective. Entrepreneurs are leveraging the digital channels to get their voice “out there”, connecting to similar others, becoming better community citizens, and ultimately, making more money and rocketing their personal and business lives into the stratosphere.
The trick is, personal brands are becoming bigger than corporate brands – and in Six Pixels of Separation listeners will begin to understand the “how” and “why” of how certain entrepreneurs have mastered the internet to propel their businesses.
12:) Syrup by Maxx Barry
When Scat comes up with the idea for the hottest new soda ever, he’s sure he’ll retire the next rich, savvy marketing success story. But in the treacherous waters of corporate America, there are no sure things–and suddenly Scat has to save not only his idea but his yet-to-be-realized career. With the help of the scarily beautiful and brainy 6, he sets out on a mission to reclaim the fame and fortune that, time and again, eludes him.
This brilliantly scathing debut is a hilarious send-up of celebrity, sexual politics, corporate America, and the fleeting status that comes with getting to the table first–before the other guy has you for lunch.
One American in ten tells the other nine how to vote, where to eat, and what to buy. They are
Who are they? The most influential Americans — the ones who tell their neighbors what to buy, which politicians to support, and where to vacation — are not necessarily the people you’d expect. They’re not America’s most affluent 10 percent or best-educated 10 percent. They’re not the “early adopters,” always the first to try everything from Franco-Polynesian fusion cooking to digital cameras. They are, however, the 10 percent of Americans most engaged in their local communities…and they wield a huge amount of influence within those communities. They’re the campaigners for open-space initiatives. They’re church vestrymen and friends of the local public library. They’re the Influentials…and whether or not they are familiar to you, they’re very well known to the researchers at RoperASW. For decades, these researchers have been on a quest for marketing’s holy grail: that elusive but supremely powerful channel known as word of mouth. What they’ve learned is that even more important than the “word” — what is said — is the “mouth” — who says it. They’ve identified, studied, and analyzed influence in America since the Standard Oil Company of New Jersey (now Exxon) hired Elmo Roper himself to develop a model for identifying opinion leaders, and in The Influentials, they are finally ready to share their results. A few samples:
• Influentials have been the “early majority” — leading indicators of what Americans will be buying — for more than five decades, from choosing energy-efficient cars in the 1970s to owning computers in the 1980s to adopting 401(k)s and IRAs in the 1990s to using the Internet and cell phones today.
• Influentials have led the way in social development as well, from the revival of self-reliance (in managing their own health care, investments, and consumption) to mass skepticism about the marketing claims of everything from breakfast food to politicians.
Although America’s Influentials have always been powerful, they’ve never been more important than now. Today, a fragmented market has made it possible for Influentials to opt-out of mass-message advertising, which means that a different route must be taken to capture their hearts and minds. The Influentials is a map for that route, a map that explains who these people are, how they exercise influence, and how they can be targeted. The Influentials features a series of rules and guidelines for marketing to Influentials; case studies of products that have prospered because of Influential marketing (and products that have failed because they lacked it); a history of the phenomenon…and why Influentials are more influential today than ever; and profiles of twelve real-life Influentials.
Both an intellectual adventure and a hands-on marketing manual, The Influentials is an extraordinary gold mine of information and analysis that no business can afford to ignore.
Think of The War of Art as tough love…for yourself.
Since 2002, The War of Art has inspired people around the world to defeat “resistance”; to recognize and knock down dream-blocking barriers and to silence the naysayers within us. Resistance kicks everyone’s butt, and the desire to defeat it is equally as universal. The War of Art identifies the enemy that every one of us must face, outlines a battle plan to conquer this internal foe, then pinpoints just how to achieve the greatest success.
Though it was written for writers, it has been embraced by business entrepreneurs, actors, dancers, painters, photographers, filmmakers, military service members, and thousands of others around the world.
With more than six million copies sold worldwide, David Schwartz’s timeless guide and best-selling phenomenon, The Magic of Thinking Big, is now available for the first time as an unabridged audio edition.
Millions of people around the world have improved their lives through the timeless advice David Schwartz offers in The Magic of Thinking Big. In this best-selling audiobook, Schwartz proves you don’t need innate talent to become successful, but you do need to understand the habit of thinking and behaving in ways that will get you there.
Filled with easy-to-understand advice, this unabridged audio edition – perfect for gift-giving – will put you on the road to changing the way you think, helping you work better, manage smarter, earn more money, achieve yours.
he old saying is wrong-winners do quit, and quitters do win.
Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun until it hits a low point-really hard, and not much fun at all.
And then you find yourself asking if the goal is even worth the hassle. Maybe you’re in a Dip-a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac, which will never get better, no matter how hard you try.
According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.
Winners quit fast, quit often, and quit without guilt-until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you’ll get more than your fair share of profits, glory, and long-term security.
Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip-they get to the moment of truth and then give up-or they never even find the right Dip to conquer.
Whether you’re a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit-so you can be number one at something else.
Seth Godin doesn’t claim to have all the answers. But he will teach you how to ask the right questions.