01:) The Innovator’s Dilemma by Clayton M. Christensen
Clayton work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—one of the most influential business books of all time—innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right—yet still lose market leadership.
Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices.
Offering both successes and failures from leading companies as a guide, The Innovator’s Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation.
Sharp, cogent, and provocative—and consistently noted as one of the most valuable business ideas of all time—The Innovator’s Dilemma is the book no manager, leader, or entrepreneur should be without.
02:) Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company
Under Andy Grove’s leadership, Intel became the world’s largest chipmaker and one of the most admired companies in the world. In Only the Paranoid Survive, Grove reveals his strategy for measuring the nightmare moment every leader dreads–when massive change occurs and a company must, virtually overnight, adapt or fall by the wayside–in a new way.
Grove calls such a moment a Strategic Inflection Point, which can be set off by almost anything: mega-competition, a change in regulations, or a seemingly modest change in technology. When a Strategic Inflection Point hits, the ordinary rules of business go out the window. Yet, managed right, a Strategic Inflection Point can be an opportunity to win in the marketplace and emerge stronger than ever.
Grove underscores his message by examining his own record of success and failure, including how he navigated the events of the Pentium flaw, which threatened Intel’s reputation in 1994, and how he has dealt with the explosions in the growth of the Internet. The work of a lifetime, Only the Paranoid Survive is a classic of managerial and leadership skills.
03:) The Way of the White Clouds by Lama Anagarika Govinda
A devoted Buddhist and a spokesman for Tibetan culture, Lama Anagarika Govinda was one of the last foreigners to journey through Tibet before the Chinese invasion of 1950. Govinda’s luminous and candid account is a spectacular and gloriously poetic story of exploration and discovery and a sensitive and lucid interpretation of Tibetan traditions. Comprised of elements from several genres – spiritual journals, adventure narratives, anthropological field reports, and philosophical commentaries, The Way of the White Clouds is one of the twentieth century’s classic spiritual autobiographies and an invaluable document about a place and a way of thinking that is virtually defined by their mysteries.” “Robert Thurman’s perceptive new introduction to the volume places Govinda’s writings in historical context and expands understanding of Tibet, Buddhism, and the life of a remarkable man.
04:) Autobiography of a Yogi
This quality paperback edition of Autobiography of a Yogi from Self-Realization Fellowship includes a bonus audio CD with clips from SRF’s rare archival recordings of Paramahansa Yogananda.
Autobiography of a Yogi is at once a beautifully written account of an exceptional life and a profound introduction to the ancient science of Yoga and its time-honoured tradition of meditation. Profoundly inspiring, it is at the same time vastly entertaining, warmly humorous and filled with extraordinary personages.
Self-Realization Fellowship’s editions and none others include extensive material added by the author after the first edition was published, including a final chapter on the closing years of his life.
Selected as “One of the 100 Best Spiritual Books of the Twentieth Century”, Autobiography of a Yogi has been translated into more than 30 languages, and is regarded worldwide as a classic of religious literature. Several million copies have been sold, and it continues to appear on best-seller lists after more than sixty consecutive years in print.
With engaging candor, eloquence, and wit, Paramahansa Yogananda tells the inspiring chronicle of his life: the experiences of his remarkable childhood, encounters with many saints and sages during his youthful search throughout India for an illumined teacher, ten years of training in the hermitage of a revered yoga master, and the thirty years that he lived and taught in America. Also recorded here are his meetings with Mahatma Gandhi, Rabindranath Tagore, Luther Burbank, the Catholic stigmatist Therese Neumann, and other celebrated spiritual personalities of East and West. The author clearly explains the subtle but definite laws behind both the ordinary events of everyday life and the extraordinary events commonly termed miracles. His absorbing life story becomes the background for a penetrating and unforgettable look at the ultimate mysteries of human existence.
05:) Meetings with Remarkable Men: All and Everything
Meetings with Remarkable Men, G. I. Gurdjieff’s autobiographical account of his youth and early travels, has become something of a legend since it was first published in 1963. A compulsive “read” in the tradition of adventure narratives, but suffused with Gurdjieff’s unique perspective on life, it is organized around portraits of remarkable men and women who aided Gurdjieff’s search for hidden knowledge or accompanied him on his journeys in remote parts of the Near East and Central Asia.
This is a book of lives, not doctrines, although readers will long value Gurdjieff’s accounts of conversations with sages. Meetings convey a haunting sense of what it means to live fully—with a conscience, with purpose, and with heart. Among the remarkable individuals whom the reader will come to know are Gurdjieff’s father (a traditional bard), a Russian prince dedicated to the search for Truth, a Christian missionary who entered a World Brotherhood deep in Asia, and a woman who escaped white slavery to become a trusted member of Gurdjieff’s group of fellow seekers. Gurdjieff’s account of their attitudes in the face of external challenges and in the search to understand the mysteries of life is the real substance of this classic work.
06:) Zen Mind, Beginner’s Mind: Informal Talks on Zen Meditation and Practice
“In the beginner’s mind there are many possibilities, but in the expert’s there are few.”
So begins this most beloved of all American Zen books. Seldom has such a small handful of words provided a teaching as rich as has this famous opening line. In a single stroke, the simple sentence cuts through the pervasive tendency students have of getting so close to Zen as to completely miss what it’s all about. An instant teaching on the first page. And that’s just the beginning.
In the forty years since its original publication, Zen Mind, Beginner’s Mind has become one of the great modern spiritual classics, much beloved, much reread, and much recommended as the best first book to read on Zen. Suzuki Roshi presents the basics—from the details of posture and breathing in zazen to the perception of nonduality—in a way that is not only remarkably clear, but that also resonates with the joy of insight from the first to the last page.
“The Party told you to reject the evidence of your eyes and ears. It was their final, most essential command.”
Winston Smith toes the Party line, rewriting history to satisfy the demands of the Ministry of Truth. With each lie he writes, Winston grows to hate the Party that seeks power for its own sake and persecutes those who dare to commit thoughtcrimes. But as he starts to think for himself, Winston can’t escape the fact that Big Brother is always watching…
A startling and haunting vision of the world, 1984 is so powerful that it is completely convincing from start to finish. No one can deny the influence of this novel, its hold on the imaginations of multiple generations of readers, or the resiliency of its admonitions—a legacy that seems only to grow with the passage of time.
Teeming with ideas and imagery, and with its extraordinary intensity sustained by mischievous irony and moments of exquisite beauty, Moby-Dick is both a great American epic and a profoundly imaginative literary creation.
Part of the Macmillan Collector’s Library; a series of stunning, clothbound, pocket-sized classics with gold foiled edges and ribbon markers. These beautiful books make perfect gifts or a treat for any book lover. This edition features an afterword by Nigel Cliff.
Onboard the whaling ship Pequod a crew of wise men and fools, renegades and seeming phantoms is hurled through treacherous seas by crazed Captain Ahab, a man hell-bent on hunting down the mythic White Whale. Herman Melville transforms the little world of the whaleship into a crucible where mankind’s fears, faith and frailties are pitted against a relentless fate.
09:) Atlas Shrugged by Ayn Rand
Atlas Shrugged is a 1957 novel by Ayn Rand. Rand’s fourth and final novel, it was also her longest, and the one she considered to be her magnum opus in the realm of fiction writing. Atlas Shrugged includes elements of science fiction, mystery, and romance, and it contains Rand’s most extensive statement of Objectivism in any of her works of fiction.
The book depicts the dystopian United States in which private businesses suffer under increasingly burdensome laws and regulations. Railroad executive Dagny Taggart and her lover, steel magnate Hank Rearden, struggle against “looters” who want to exploit their productivity. Dagny and Hank discover that a mysterious figure called John Galt is persuading other business leaders to abandon their companies and disappear as a “strike” of productive individuals against the looters. The novel ends with the strikers planning to build a new capitalist society based on Galt’s philosophy of reason and individualism.
The theme of Atlas Shrugged, as Rand described it, is “the role of man’s mind in existence”. The book explores a number of philosophical themes from which Rand would subsequently develop Objectivism. In doing so, it expresses the advocacy of reason, individualism, and capitalism, and depicts what Rand saw to be the failures of governmental coercion.
10:) Insanely Simple: The Obsession That Drives Apple’s Success
Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012.
As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as “Think Different” and naming the iMac.
This book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.
Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations.
11:) Be Here Now
In March 1961, Professor Richard Alpert – later renamed Ram Dass – held appointments in four departments at Harvard University. He published books, drove a Mercedes and regularly vacationed in the Caribbean. By most societal standards, he had achieved great success… And yet he couldn’t escape the feeling that something was missing.
Psilocybin and LSD changed that. During a period of experimentation, Alpert peeled away each layer of his identity, disassociating from himself as a professor, a social cosmopolite, and lastly, as a physical being. Fear turned into exaltation upon the realization that at his truest, he was just his inner-self: a luminous being that he could trust indefinitely and love infinitely.
And thus, a spiritual journey commenced. Alpert headed to India where his guru renamed him Baba Ram Dass – “servant of God.” He was introduced to mindful breathing exercises, hatha yoga, and Eastern philosophy. If he found himself reminiscing or planning, he was reminded to “Be Here Now.” He started upon the path of enlightenment and has been journeying along with it ever since.
Be Here Now is a vehicle for sharing the true message, and a guide to self-determination.
With over 150 pages of metaphysical illustrations, practical advice on how to implement a yogic regiment, and a chapter dedicated to quotes and book recommendations, Be Here Now is sure to enrich you’re emotional, physical, and spiritual life.
12:) Diet for a Small Planet
The extraordinary book that taught America the social and personal significance of a new way of eating is still a complete guide for eating well in the twenty-first century.
Sharing her personal evolution and how this groundbreaking book changed her own life, world-renowned food expert Frances Moore Lappé offers an all-new, even more, fascinating philosophy on changing yourself—and the world—by changing the way you eat.
The Diet for a Small Planet features:
- simple rules for a healthy diet
- streamlined, easy-to-use format
- food combinations that make delicious, protein-rich meals without meat
- indispensable kitchen hints—a comprehensive reference guide for planning and preparing meals and snacks
- hundreds of wonderful recipes
13:) Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
In this, the second of Geoff Moore’s classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author’s note.
Once a product “crosses the chasm” it is faced with the “tornado,” a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how to reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption
14:) Cutting Through Spiritual Materialism
In this modern spiritual classic, the Tibetan meditation master Chögyam Trungpa highlights the commonest pitfall to which every aspirant on the spiritual path falls prey: what he calls spiritual materialism. The universal tendency, he shows, is to see spirituality as a process of self-improvement—the impulse to develop and refine the ego when the ego is, by nature, essentially empty. “The problem is that ego can convert anything to its own use,” he said, “even spirituality.” His incisive, compassionate teachings serve to wake us up from this trick we all play on ourselves and to offer us a far brighter reality: the true and joyous liberation that inevitably involves letting go of the self rather than working to improve it. It is a message that has resonated with students for nearly thirty years and remains fresh as ever today.
15:) Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values
A penetrating examination of how we live and how to live better
A narration of a summer motorcycle trip undertaken by a father and his son, Zen and the Art of Motorcycle Maintenance becomes a personal and philosophical odyssey into fundamental questions on how to live. The narrator’s relationship with his son leads to a powerful self-reckoning; the craft of motorcycle maintenance leads to an austerely beautiful process for reconciling science, religion, and humanism. Resonant with the confusions of existence, this classic is a touching and transcendent book of life.
16:) Steve Jobs
This Book was not Recommended by steve jobs
Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.
At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering.
Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.
Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple’s hardware and software tended to be as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.