12 Life Changing Books Every Man Must Read

12 life-changing book every man must read:  today we discuss the most important point about life. many people facing a problem in day by day and they have to know idea to ho to resolve this problem and they go to depression.as par my reading experience I find 12 book to an outcome to the life problem.

1). How Will You Measure Your Life

From the world’s leading thinker on innovation and New York Times bestselling author of The Innovator’s Dilemma, Clayton M. Christensen, comes an unconventional book of inspiration and wisdom for achieving a fulfilling life. Christensen’s The Innovator’s Dilemma, notably the only business book that Apple’s Steve Jobs said “deeply influenced” him, is widely recognized as one of the most significant business books ever published. Now, in the tradition of Randy Pausch’s The Last Lecture and Anna Quindlen’s A Short Guide to a Happy Life, Christensen’s How Will You Measure Your Life is with a book of lucid observations and penetrating insights designed to help any reader—student or teacher, mid-career professional or retiree, parent or child—forge their own paths to fulfilment.

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2. On Writing

Immensely helpful and illuminating to any aspiring writer, this special edition of Stephen King’s critically lauded, million-copy bestseller shares the experiences, habits, and convictions that have shaped him and his work.

“Long live the King” hailed Entertainment Weekly upon publication of Stephen King’s On Writing. Part memoir, a part master class by one of the bestselling authors of all time, this superb volume is a revealing and practical view of the writer’s craft, comprising the basic tools of the trade every writer must-have. King’s advice is grounded in his vivid memories from childhood through his emergence as a writer, from his struggling early career to his widely reported, near-fatal accident in 1999—and how the inextricable link between writing and living spurred his recovery. Brilliantly structured, friendly and inspiring, On Writing will empower and entertain everyone who reads it—fans, writers, and anyone who loves a great story well told.

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3. The Power Of Moments

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.

While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?

This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth.

Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?)

Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.

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4. The 50th Law

In The 50th Law, hip hop and pop culture icon 50 Cent (aka Curtis Jackson) joins forces with Robert Greene, bestselling author of The 48 Laws of Power, to write a “bible” for success in life and work based on a single principle: fear nothing. With stories from 50 Cent’s life on the streets and in the boardroom as he rose to fame after the release of his album Get Rich or Die Tryin’, as well as examples of others who have overcome adversity through understanding and practising the 50th Law, this deeply inspirational book is perfect for entrepreneurs as well as anyone interested in the extraordinary life of Curtis Jackson.

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5. Change Anything

A stunning new approach to how individuals can not only change their lives for the better in the workplace, but also their lives away from the office, including (but not limited to) finding ways to improve one’s working relationship with others, one’s overall health, outlook on life, and so on.

For example, why is it that 95% of all diet attempts fail? Why do New Year’s Resolutions last no more than a few days? Why can’t people with good intentions seem to make consistent and positive strides in the way they want to improve their careers, financial fitness, physical fitness, and so on?

Based upon the latest research in a number of psychological and medical fields, the authors of CHANGE ANYTHING will show that traditional will-power is not necessarily the answer to these strivings, that people are affected in their behaviours by far more subtle influences. CHANGE ANYTHING shows how individuals can come to understand these powerful and influential forces, and how to put these forces to work in a positive manner that brings real and meaningful results.

The authors present an array of everyday examples that will change and truly empower you to reexamine the way you go about your business and life.

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6.Grit: The Power of Passion and Perseverance

In this instant New York Times bestseller, Angela Duckworth shows anyone striving to succeed that the secret to outstanding achievement is not talent, but a special blend of passion and persistence she calls “grit.” “Inspiration for non-geniuses everywhere” (People).

The daughter of a scientist who frequently noted her lack of “genius,” Angela Duckworth is now a celebrated researcher and professor. It was her early eye-opening stints in teaching, business consulting, and neuroscience that led to her hypothesis about what really drives success: not a genius, but a unique combination of passion and long-term perseverance.

In Grit, she takes us into the field to visit cadets struggling through their first days at West Point, teachers working in some of the toughest schools, and young finalists in the National Spelling Bee. She also mines fascinating insights from history and shows what can be gleaned from modern experiments in peak performance. Finally, she shares what she’s learned from interviewing dozens of high achievers—from JP Morgan CEO Jamie Dimon to New Yorker cartoon editor Bob Mankoff to Seattle Seahawks Coach Pete Carroll.

“Duckworth’s ideas about the cultivation of tenacity have clearly changed some lives for the better” (The New York Times Book Review). Among Grit’s most valuable insights: any effort you make ultimately counts twice toward your goal; grit can be learned, regardless of IQ or circumstances; when it comes to child-rearing, neither a warm embrace nor high standards will work by themselves; how to trigger lifelong interest; the magic of the Hard Thing Rule; and so much more. Winningly personal, insightful, and even life-changing, Grit is a book about what goes through your head when you fall down, and how that—not talent or luck—makes all the difference. This is “a fascinating tour of the psychological research on success” (The Wall Street Journal).

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7. The Road Less Stupid

Smart people do dumb things. Here’s the proof: How much money would you have right now if I gave you the ability to unwind any three financial decisions you have ever made? Years ago, after suffering a humiliatingly large dumb tax, it dawned on me that I have a seemingly unlimited ability to hit unforced errors and sabotage my business and financial success. I suspect you do, too. It turns out that the key to getting rich (and staying that way) is to avoid doing stupid things. I don’t need to do more smart things. I just need to make fewer dumb mistakes. The vast majority of our dumb tax is a direct result of emotional, overly optimistic and poorly thought out decisions. Every one of those three decisions you would love to unwind was an avoidable mistake. Thinking is critical to sustainable success in business; said another way, business is an intellectual sport. The principles and structure suggested in The Road Less Stupid will enable anyone, (regardless of the size of the business, the currency or the industry) to run their business more effectively, make more money, and dramatically increase the likelihood of keeping that money. It all hinges on Thinking Time. This is a business book for business readers who want to learn the principles and strategies of making great decisions and minimizing risk. The structure of Thinking Time will enable you to minimize reacting emotionally and defaulting to the most obvious “best idea” available in the moment. The series of short chapters and subsequent Thinking Time questions are designed to maximize clarity and create better choices… either of which will result in fewer stupid mistakes. This is the real “secret”: The chance of success goes up when you think, plan, consistently executes the right things and worry about the possibility of loss. Here it is on a bumper sticker: Operators react and sweat. Owners think and plan.

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8. Ego Is The Enemy

“While the history books are filled with tales of obsessive visionary geniuses who remade the world in their image with sheer, almost irrational force, I’ve found that history is also made by individuals who fought their egos at every turn, who eschewed the spotlight, and who put their higher goals above their desire for recognition.” —from the prologue

Many of us insist on the main impediment to a full, successful life is the outside world. In fact, the most common enemy lies within our ego. Early in our careers, it impedes learning and the cultivation of talent. With success, it can blind us to our faults and sow future problems. In failure, it magnifies each blow and makes recovery more difficult. At every stage, ego holds us back.

Ego Is the Enemy draws on a vast array of stories and examples, from literature to philosophy to his­tory. We meet fascinating figures such as George Marshall, Jackie Robinson, Katharine Graham, Bill Belichick, and Eleanor Roosevelt, who all reached the highest levels of power and success by con­quering their own egos. Their strategies and tactics can be ours as well.

In an era that glorifies social media, reality TV, and other forms of shameless self-promotion, the battle against ego must be fought on many fronts. Armed with the lessons in this book, as Holiday writes, “you will be less invested in the story you tell about your own specialness, and as a result, you will be liberated to accomplish the world-changing work you’ve set out to achieve.”

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9.Essentialism: The Disciplined Pursuit of Less

The core of essentialism as a concept focuses on the idea that any particular entity requires certain elements for its functioning and existence. These are the essential traits which make an entity what it is. Essentialism is a book which deals with situations wherein people would find themselves in the middle of an information explosion. They could also feel occupied with a lot of work, but still be unproductive. There are times when people follow the notion that they have to do everything, but on the contrary, they end up doing nothing. There is no specific direction to their tasks and neither to their goals. Essentialism as a concept narrows down this notion into doing the right things which are absolutely necessary, in a right manner and at the right time. It is about categorising things as important and unimportant as per one’s personal goals and doing only the important things. This ensures that there is a proper channel for one’s energy, time, and effort, which can be appli

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10. I Will Teach You To Be Rich

The groundbreaking NEW YORK TIMES and WALL STREET JOURNAL BESTSELLER that taught a generation how to earn more, save more, and live a rich life—now in a revised 2nd edition.

Buy as many lattes as you want. Choose the right accounts and investments so your money grows for you—automatically. Best of all, spend guilt-free on the things you love.

Personal finance expert Ramit Sethi has been called a “wealth wizard” by Forbes and the “new guru on the block” by Fortune. Now he’s updated and expanded his modern money classic for a new age, delivering a simple, powerful, no-BS 6-week program that just works.

I Will Teach You to Be Rich will show you:
• How to crush your debt and student loans faster than you thought possible
• How to set up no-fee, high-interest bank accounts that won’t gouge you for every penny
• How Ramit automates his finances so his money goes exactly where he wants it to—and how you can do it too
• How to talk your way out of late fees (with word-for-word scripts)
• How to save hundreds or even thousands per month (and still buy what you love)
• A set-it-and-forget-it investment strategy that’s dead simple and beats financial advisors at their own game
• How to handle buying a car or a house, paying for a wedding, having kids, and other big expenses—stress free
• The exact words to use to negotiate a big raise at work

Plus, this 10th anniversary edition features over 80 new pages, including:
• New tools
• New insights on money and psychology
• Amazing stories of how previous readers used the book to create their rich lives

Master your money—and then get on with your life.

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11. The Formula

“This is not just an important but an imperative project: to approach the problem of randomness and success using the state of the art scientific arsenal we have. Barabasi is the person.”

–Nassim Nicholas Taleb, author of the New York Times bestselling The Black Swan and Distinguished Professor of Risk Engineering at NYU
An international bestseller

In the bestselling tradition of Malcom Gladwell, James Gleick, and Nate Silver, prominent professor László Barabási gives us a trailblazing book that promises to transform the very foundations of how our success-obsessed society approaches their professional careers, life pursuits and long-term goals.
Too often, accomplishment does not equal success. We did the work but didn’t get the promotion; we played hard but weren’t recognized; we had the idea but didn’t get the credit. We convince ourselves that talent combined with a strong work ethic is the key to getting ahead, but also realize that combination often fails to yield results, without any deeper understanding as to why. Recognizing this striking disconnect, the author, along with a team of renowned researchers and some of the most advanced data-crunching systems on the planet, dedicated themselves to one goal: uncovering that ever-elusive link between performance and success.
Now, based on years of academic research, The Formula finally unveils the groundbreaking discoveries of their pioneering study, not only highlighting the scientific and mathematic principles that underpin success, but also revolutionizing our understanding of:
  • Why performance is necessary but not adequate
  • Why “Experts” are often wrong
  • How to assemble a creative team primed for success
  • How to most effectively engage our networks
  • And much more.

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12. The Lessons Of History

A concise survey of the culture and civilization of mankind, The Lessons of History is the result of a lifetime of research from Pulitzer Prize–winning historians Will and Ariel Durant.

With their accessible compendium of philosophy and social progress, the Durants take us on a journey through history, exploring the possibilities and limitations of humanity over time. Juxtaposing the great lives, ideas, and accomplishments with cycles of war and conquest, the Durants reveal the towering themes of history and give meaning to our own.

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Which are the best books on branding? :-16 BEST Books on BRANDING

Which are the best books on branding?:- we’ll try to answer the following questions:
What is branding?
Who are the best marketers in the world?
How to market myself?
How to do advertising?
What are the best advertising tips?
What are the top branding principles?
Which are the top TED talks on branding?
What is the best book on branding?
How do you create a brand book?
What is the purpose of a brand book?
How do you read brands?
What is a brand guideline book?
What is a branding kit?
What is brand thinking?
How do you create a brand?
Why do you need branding?
What are the branding standards?
What is the branding identity?
What is a brand book?
How do you do branding guidelines?
What should a brand guideline include?
What is the best book for marketing?
What is the best digital marketing book?
How do you market your business book?
How do you do marketing?
What is the best social media marketing book?
Which marketing strategy is the most effective?
Is SEO free?
How can I learn Internet marketing?
What is a digital marketing book?
What social media marketing do?
What is permission-based marketing?
What do you mean by marketing?
What are the 5 marketing concepts?
What are the 10 marketing activities?
What are the four basic marketing strategies?
What are the basics of advertising?
What are the different types of advertising?
What is the importance of advertising?
What do you learn in advertising?
How does advertising help a business?

1. Made to Stick by Chip Heath and Dan Heath

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era.

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.”

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.

Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.

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2. The Road To Recognition by Seth Price and Barry Feldman

Ready to reap the rewards of recognition?

You own a brand.  Its name is your name.

You need to take ownership of it and earn recognition as an expert in your field. There’s no simple shortcut. But now there’s a remarkably useful roadmap featuring:

  • An A to Z guide packed with actionable advice for developing your personal brand and accelerating your professional success.
  • 26 practical lessons to help you whether you’re an entrepreneur, business leader, aspiring professional, creative, marketer or second careerist
  • Insights from professionals who are reaping the rewards of recognition

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3. The Choice Factory by Richard Shotton

Winner of the Sales and Marketing Category at the 2019 Business Book Awards.
Voted #1 in the BBH World Cup of Advertising Books, 2018.

If you are in the business of influencing decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn.

Taking us through a typical day of decisions, from trivial food choices to life-changing career moves, The Choice Factory explores how our behaviour is shaped by psychological shortcuts.

The focus throughout is the marketing potential of knowing what makes us tick. Shotton draws not only on academia but also on the analysis of ad campaigns and his own original research, supporting his discussion with insights from some of the smartest thinkers in advertising.
The Choice Factory is an entertaining and highly-accessible read, with 25 short chapters, each addressing a cognitive bias and outlining easy ways to apply it to your own business challenges.

Dip in or read cover to cover and you’ll be full of new ideas, ready to crack any brief.

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4. Building a StoryBrand by Donald Miller

New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

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5. Contagious: Why Things Catch On by Jonah Berger

The New York Times bestseller that explains why certain products and ideas become popular. 

“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumours more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumours and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender.

Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

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6. Positioning by Al Ries and Jack Trou

The first book to deal with the problems of communicating to a sceptical, media-blitzed public, Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind-one that reflects a company’s own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:

  • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
  • Position a follower so that it can occupy a niche not claimed by the leader
  • Avoid letting a second product ride on the coattails of an established one.

The positioning also shows you how to:

  • Use leading ad agency techniques to capture the biggest market share and become a household name
  • Build your strategy around your competition’s weaknesses
  • Reposition a strong competitor and create a weak spot
  • Use your present position to its best advantage
  • Choose the best name for your product
  • Determine when-and why-less is more
  • Analyze recent trends that affect your positioning.

Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

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7. Confessions of an Advertising Man by David Ogilvy

A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written
“We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else.”  —David Ogilvy
David Ogilvy was considered the “father of advertising” and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy’s pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

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8. All Marketers Are Liars by Seth Godin

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.

Legendary business writer Seth Godin has three essential questions for every marketer:

“What’s your story?”

“Will the people who need to hear this story believe it?”

“Is it true?”

All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler than a $25 brand. And believing it makes it true.

As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories.

Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod.

But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians.

But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”

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9. Be More Pirate by Sam Conniff Allende

Pirates didn’t just break the rules, they rewrote them. They didn’t just reject society, they reinvented it. Pirates didn’t just challenge the status quo, they changed everyf*ckingthing. Pirates faced a self-interested establishment, a broken system, industrial scale disruption, and an uncertain future. Sound familiar?

“I’d rather be a pirate than join the navy.”—Steve Jobs

Pirates stood for MISCHIEF, PURPOSE, and POWER. And you can too.

Be More Pirate unveils the innovative strategies of Golden Age pirates, drawing parallels between the tactics and teachings of legends like Henry Morgan and Blackbeard with modern rebels, like Elon Musk, Malala, and Banksy. Featuring takeaway sections and a guide to building your own pirate code 2.0, Be More Pirate will show you how to leave your mark on the 21st century.

1. Rebel — Draw strength by standing up to the status quo.
2. Rewrite — Bend, break, but most importantly, rewrite the rules.
3. Reorganize — Collaborate to achieve scale, rather than growth.
4. Redistribute — Fight for fairness, share power, and make an enemy of exploitation.
5. Retell — Weaponize your story, then tell the hell out of it.

Whatever your ambitions, ideas and challenges, Be More Pirate will revolutionize the way you live, think, and work today, and tomorrow. So what are you waiting for? Join the rebellion.

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10. Zag by Marty Neumeier

“When everybody zigs, zag,” says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear “whiteboard overview” style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn:

– why me-too brands are doomed to fail
– how to “read” customer feedback on new products and messages
– the 17 steps for designing “difference” into your brand
– how to turn your brand’s “online” into a “true line” to drive synergy
– the secrets of naming products, services, and companies
– the four deadly dangers faced by brand portfolios
– how to “stretch” your brand without breaking it
– how to succeed at all three stages of the competition cycle

From the back cover:
In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands—radical differentiation.

ZAG is an AIGA Design Press book, published under Peachpit’s New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.

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11. Hello, My Name Is Awesome by Alexandra Watkins

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins’s proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you’ll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.

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12. Bigger Than This by Fabian Geyrhalter

What do brands like Planet Fitness, Everlane, and Bombas all have in common? They’re capturing peoples’ emotions and winning customers’ hearts. And they are based on commodity products or services.

Following the success of his #1 bestselling book, “How to Launch a Brand,” acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today’s new world of brand creation. “Bigger Than This” challenges companies – from startups to Fortune 100s – to (re)discover their spark and connect with today’s consumers on a deeper level.

In “Bigger Than This,” Geyrhalter analyzes brands that are based on commodity products – watches, socks, shoes, fish – yet they quickly turn into beloved brands. He emphasizes the importance of storytelling, encouraging brands to embrace 8 simple traits these brands showcase and offers specific, actionable commandments that any brand can implement – story, belief, cause, heritage, delight, transparency, solidarity, and individuality. Instead of playing “dress-up,” he wants businesses to uncover the roots of their ventures and share honest, empathetic stories that resonate with consumers, creating a loyal following that leads to strong, successful brands.

Delightfully concise and refreshing, Geyrhalter draws on his personal experience of having helped shape over 60 brands, and intentionally (and noticeably) steps away from marketing fluff and business lingo that often clouds the integrity of marketing books.

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13. What Great Brands Do by Denise Lee Yohn

Discover proven strategies for building powerful, world-class brands in this 800CEOREAD bestseller    It’s tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built–and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn’s What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

  • Reveals the seven key principles that the world’s best brands consistently implement
  • Presents case studies that explore the brand-building successes and failures of companies of all sizes including GE, IKEA, Chipotle Mexican Grill, and other remarkable brands
  • Provides tools and strategies that organizations can start using right away

Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, and named as one of Inc. Magazine‘s Top Marketing Books of 2014, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

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14. Playing to Win by A.G. Lafley and Roger L. Martin

Are you just playing—or playing to win?

The strategy is not complex. But it is hard. It’s hard because it forces people and organizations to make specific choices about their future—something that doesn’t happen in most companies.

Now two of today’s best-known business thinkers get to the heart of strategy—explaining what it’s for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point.

A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G’s sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience at P&G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success—where to play and how to win.

The result is a playbook for winning. Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are:

• What is our winning aspiration?
• Where will we play?
• How will we win?
• What capabilities must we have in place to win?
• What management systems are required to support our choices?

The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach—and then making the right choices to support it—makes the difference between just playing the game and actually winning.

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15. Guerilla Marketing by Jay Conrad Levinson

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur’s marketing bible — and the book every small-business owner should have on his or her shelf.

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16. The 22 Immutable Laws of Branding by Al Ries and Laura Ries

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand& and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

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How do I start learning artificial intelligence? -16 BEST Books On A.I.

we’ll try to answer the following questions using 16 best books on A.I:1)How do I start learning artificial intelligence?

What are the best books on A.I.?…What’s the best book to learn A.I.?….Which are the top books on A.I.?… What are the best books on machine learning?…. Which is the best book for Artificial Intelligence?…. Which is the best book for machine learning?.. Is a book considered technology?… Which Python book is best?..Who invented artificial intelligence?..How can I become better at machine learning? Is machine learning hard?.. Can I learn machine learning?..How is machine learning related to AI?

How should I learn Python?..What should I study for artificial intelligence?.. How can I start a career in artificial intelligence?..Is learning artificial intelligence easy?..Where can I study artificial intelligence?.. How long does it take to learn Python?.. What are the prerequisites for artificial intelligence?..What qualifies as artificial intelligence?..What is the study of artificial intelligence called?..What are the 3 types of AI?..What are the disadvantages of artificial intelligence?

1. Life 3.0 by Max Tegmark

In this authoritative and eye-opening book, Max Tegmark describes and illuminates the recent, path-breaking advances in Artificial Intelligence and how it is poised to overtake human intelligence. How will AI affect crime, war, justice, jobs, society and our very sense of being human? The rise of AI has the potential to transform our future more than any other technology—and there’s nobody better qualified or situated to explore that future than Max Tegmark, an MIT professor who’s helped mainstream research on how to keep AI beneficial.

How can we grow our prosperity through automation without leaving people lacking income or purpose? What career advice should we give today’s kids? How can we make future AI systems more robust, so that they do what we want without crashing, malfunctioning or getting hacked? Should we fear an arms race in lethal autonomous weapons? Will machines eventually outsmart us at all tasks, replacing humans on the job market and perhaps altogether? Will AI help life flourish like never before or give us more power than we can handle?

What sort of future do you want? This book empowers you to join what may be the most important conversation of our time. It doesn’t shy away from the full range of viewpoints or from the most controversial issues—from superintelligence to meaning, consciousness and the ultimate physical limits on life in the cosmos.

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2. The Master Algorithm by Pedro Domingos

A thought-provoking and wide-ranging exploration of machine learning and the race to build computer intelligence as flexible as our own
In the world’s top research labs and universities, the race is on to invent the ultimate learning algorithm: one capable of discovering any knowledge from data, and doing anything we want, before we even ask. In The Master Algorithm, Pedro Domingos lifts the veil to give us a peek inside the learning machines that power Google, Amazon, and your smartphone. He assembles a blueprint for the future universal learner–the Master Algorithm–and discusses what it will mean for business, science, and society. If data-ism is today’s philosophy, this book is its bible.

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3. Deep Medicine by Eric Topol

One of America’s top doctors reveals how AI will empower physicians and revolutionize patient care medicine has become inhuman, to disastrous effect. The doctor-patient relationship–the heart of medicine–is broken: doctors are too distracted and overwhelmed to truly connect with their patients, and medical errors and misdiagnoses abound. In Deep Medicine, leading physician Eric Topol reveals how artificial intelligence can help. AI has the potential to transform everything doctors do, from notetaking and medical scans to diagnosis and treatment, greatly cutting down the cost of medicine and reducing human mortality. By freeing physicians from the tasks that interfere with human connection, AI will create space for the real healing that takes place between a doctor who can listen and a patient who needs to be heard.

Innovative, provocative, and hopeful, Deep Medicine shows us how the awesome power of AI can make medicine better, for all the humans involved.
  • 46 Halftones, black & white 11 Tables, black & white

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4. Prediction Machines by Ajay Agrawal, Joshua Gans and Avi Goldfarb

“What does AI mean for your business? Read this book to find out.” — Hal Varian, Chief Economist, Google

Artificial intelligence does the seemingly impossible, magically bringing machines to life–driving cars, trading stocks, and teaching children. But facing the sea change that AI will bring can be paralyzing. How should companies set strategies, governments design policies, and people plan their lives for a world so different from what we know? In the face of such uncertainty, many analysts either cower in fear or predict an impossibly sunny future.

But in Prediction Machines, three eminent economists recast the rise of AI as a drop in the cost of prediction. With this single, masterful stroke, they lift the curtain on the AI-is-magic hype and show how basic tools from economics provide clarity about the AI revolution and a basis for action by CEOs, managers, policymakers, investors, and entrepreneurs.

When AI is framed as a cheap prediction, its extraordinary potential becomes clear:

  • Prediction is at the heart of making decisions under uncertainty. Our businesses and personal lives are riddled with such decisions.
  • Prediction tools increase productivity–operating machines, handling documents, communicating with customers.
  • Uncertainty constrains strategy. Better prediction creates opportunities for new business structures and strategies to compete.

Penetrating, fun, and always insightful and practical, Prediction Machines follows its inescapable logic to explain how to navigate the changes on the horizon. The impact of AI will be profound, but the economic framework for understanding it is surprisingly simple.

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5. Ai Superpowers by Kai-fu Lee

Dr. Kai-Fu Lee—one of the world’s most respected experts on AI and China—reveals that China has suddenly caught up to the US at an astonishingly rapid and unexpected pace.  

In AI Superpowers, Kai-fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power. Most experts already say that AI will have a devastating impact on blue-collar jobs. But Lee predicts that Chinese and American AI will have a strong impact on white-collar jobs as well. Is universal basic income the solution? In Lee’s opinion, probably not.  But he provides a clear description of which jobs will be affected and how soon, which jobs can be enhanced with AI, and most importantly, how we can provide solutions to some of the most profound changes in human history that are coming soon.

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6. Machine Learning Refined by Jeremy Watt, Reza Borhani and Aggelos K. Katsagellos

Providing a unique approach to machine learning, this text contains fresh and intuitive, yet rigorous, descriptions of all fundamental concepts necessary to conduct research, build products, tinker, and play. By prioritizing geometric intuition, algorithmic thinking, and practical real-world applications in disciplines including computer vision, natural language processing, economics, neuroscience, recommender systems, physics, and biology, this text provides readers with both a lucid understanding of foundational material as well as the practical tools needed to solve real-world problems. With in-depth Python and MATLAB/OCTAVE-based computational exercises and complete treatment of cutting edge numerical optimization techniques, this is an essential resource for students and an ideal reference for researchers and practitioners working in machine learning, computer science, electrical engineering, signal processing, and numerical optimization.  Additional resources including supplemental discussion topics, code demonstrations, and exercises can be found on the official textbook website at mlrefined.com

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7. The Book Of Why by Judea Pearl And Dana Mackenzie

A Turing Award-winning computer scientist and statistician shows how understanding causality has revolutionized science and will revolutionize artificial intelligence
 
“Correlation is not causation.” This mantra, chanted by scientists for more than a century, has led to a virtual prohibition on causal talk. Today, that taboo is dead. The causal revolution, instigated by Judea Pearl and his colleagues, has cut through a century of confusion and established causality–the study of cause and effect–on a firm scientific basis. His work explains how we can know easy things, like whether it was rain or a sprinkler that made a sidewalk wet; and how to answer hard questions, like whether a drug cured an illness. Pearl’s work enables us to know not just whether one thing causes another: it lets us explore the world that is and the worlds that could have been. It shows us the essence of human thought and a key to artificial intelligence. Anyone who wants to understand either need The Book of Why.

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8. Weapons Of Math Destruction by Cathy O’neil

A former Wall Street quant sounds an alarm on the mathematical models that pervade modern life and threaten to rip apart our social fabric.

We live in the age of the algorithm. Increasingly, the decisions that affect our lives—where we go to school, whether we get a car loan, how much we pay for health insurance—are being made not by humans, but by mathematical models. In theory, this should lead to greater fairness: Everyone is judged according to the same rules, and bias is eliminated.

But as Cathy O’Neil reveals in this urgent and necessary book, the opposite is true. The models being used today are opaque, unregulated, and uncontestable, even when they’re wrong. Most troubling, they reinforce discrimination: If a poor student can’t get a loan because a lending model deems him too risky (by virtue of his zip code), he’s then cut off from the kind of education that could pull him out of poverty, and a vicious spiral ensues. Models are propping up the lucky and punishing the downtrodden, creating a “toxic cocktail for democracy.” Welcome to the dark side of Big Data.

Tracing the arc of a person’s life, O’Neil exposes the black box models that shape our future, both as individuals and as a society. These “weapons of math destruction” score teachers and students, sort résumés, grant (or deny) loans, evaluate workers, target voters, set parole, and monitor our health.

O’Neil calls on modellers to take more responsibility for their algorithms and on policymakers to regulate their use. But in the end, it’s up to us to become savvier about the models that govern our lives. This important book empowers us to ask the tough questions, uncover the truth, and demand change.

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9. Singularity is Near by Ray Kurzweil

“Startling in scope and bravado.” —Janet Maslin, The New York Times

“Artfully envisions a breathtakingly better world.” —Los Angeles Times

“Elaborate, smart and persuasive.” —The Boston Globe

“A pleasure to read.” —The Wall Street Journal

One of CBS News’s Best Fall Books of 2005 • Among St Louis Post-Dispatch’s Best Nonfiction Books of 2005 • One of Amazon.com’s Best Science Books of 2005

A radical and optimistic view of the future course of human development from the bestselling author of How to Create a Mind and The Age of Spiritual Machines who Bill Gates calls “the best person I know at predicting the future of artificial intelligence”

For over three decades, Ray Kurzweil has been one of the most respected and provocative advocates of the role of technology in our future. In his classic The Age of Spiritual Machines, he argued that computers would soon rival the full range of human intelligence at its best. Now he examines the next step in this inexorable evolutionary process: the union of human and machine, in which the knowledge and skills embedded in our brains will be combined with the vastly greater capacity, speed, and knowledge-sharing ability of our creations.

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10. Superintelligence by Nick Bostrom

Superintelligence asks the questions: What happens when machines surpass humans in general intelligence? Will artificial agents save or destroy us? Nick Bostrom lays the foundation for understanding the future of humanity and intelligent life.

The human brain has some capabilities that the brains of other animals lack. It is to these distinctive capabilities that our species owes its dominant position. If machine brains surpassed human brains in general intelligence, then this new superintelligence could become extremely powerful – possibly beyond our control. As the fate of the gorillas now depends more on humans than on the species itself, so would the fate of humankind depend on the actions of the machine superintelligence.

But we have one advantage: we get to make the first move. Will it be possible to construct a seed Artificial Intelligence, to engineer initial conditions so as to make an intelligence explosion survivable? How could one achieve a controlled detonation?

This profoundly ambitious and original book breaks down a vast track of difficult intellectual terrain. After an utterly engrossing journey that takes us to the frontiers of thinking about the human condition and the future of intelligent life, we find in Nick Bostrom’s work nothing less than a reconceptualization of the essential task of our time.

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11. The Diamond Age by Neal Stephenson

Vividly imagined, stunningly prophetic, and epic in scope, The Diamond Age is a major novel from one of the most visionary writers of our time

Decades into our future, a stone’s throw from the ancient city of Shanghai, a brilliant nanotechnologist named John Percival Hackworth has just broken the rigorous moral code of his tribe, the powerful neo-Victorians. He’s made an illicit copy of a state-of-the-art interactive device called A Young Lady’s Illustrated Primer  Commissioned by an eccentric duke for his grandchild, stolen for Hackworth’s own daughter, the Primer’s purpose is to educate and raise a girl capable of thinking for herself. It performs its function superbly. Unfortunately for Hackworth, his smuggled copy has fallen into the wrong hands.

Young Nell and her brother Harv are thetes—members of the poor, tribeless class.  Neglected by their mother, Harv looks after Nell.  When he and his gang waylay a certain neo-Victorian—John Percival Hackworth—in the seamy streets of their neighbourhood, Harv brings Nell something special: the Primer.

Following the discovery of his crime, Hackworth begins an odyssey of his own. Expelled from the neo-Victorian paradise, squeezed by agents of Protocol Enforcement on one side and a Mandarin underworld crime lord on the other, he searches for an elusive figure known as the Alchemist.  His quest and Nell’s will ultimately lead them to another seeker whose fate is bound up with the Primer—a woman who holds the key to a vast, subversive information network that is destined to decode and reprogram the future of humanity.

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12. Machine Learning With Random Forests And Decision Trees by Scott Hartshorn

Machine Learning – Made Easy To Understand

If you are looking for a book to help you understand how the machine learning algorithms “Random Forest” and “Decision Trees” work behind the scenes, then this is a good book for you.  Those two algorithms are commonly used in a variety of applications including big data analysis for industry and data analysis competitions like you would find on Kaggle.

This book explains how Decision Trees work and how they can be combined into a Random Forest to reduce many of the common problems with decision trees, such as overfitting the training data.

Several Dozen Visual Examples

Equations are great for really understanding every last detail of an algorithm.  But to get a basic idea of how something works, in a way that will stick with you 6 months later, nothing beats pictures.  This book contains several dozen images which detail things such as how a decision tree picks what splits it will make, how a decision tree can overfit its data, and how multiple decision trees can be combined to form a random forest.

This Is Not A Textbook

Most books, and other information on machine learning, that I have seen fall into one of two categories, they are either textbooks that explain an algorithm in a way similar to “And then the algorithm optimizes this loss function” or they focus entirely on how to set up code to use the algorithm and how to tune the parameters.

This book takes a different approach that is based on providing simple examples of how Decision Trees and Random Forests work, and building on those examples step by step to encompass the more complicated parts of the algorithms.  The actual equations behind decision trees and random forests get explained by breaking them down and showing what each part of the equation does, and how it affects the examples in question.

Python Files & Excel File For Many Of The Examples Shown In The Book

Some topics in machine learning don’t lend themselves to equations in an Excel table.  Things like error checking or complicated conditionals are hard to replicate outside of code.  However, some topics work quite well in a spreadsheet.  Topics such as entropy and information gain, which is how a decision tree picks its splits, can be easily calculated in a spreadsheet.  The spreadsheet used to generate many of the examples in this book is available for free download, as are all of the Python scripts that ran the Random Forests & Decision Trees in this book and generated many of the plots and images.

If you are someone who learns by playing with the code and editing the data or equations to see what changes, then use those resources along with the book for a deeper understanding.

Topics Covered

The topics covered in this book are

  • An overview of decision trees and random forests
  • A manual example of how a human would classify a dataset, compared to how a decision tree would work
  • How a decision tree works, and why it is prone to overfitting
  • How decision trees get combined to form a random forest
  • How to use that random forest to classify data and make predictions
  • How to determine how many trees to use in a random forest
  • Just where does the “randomness” come from
  • Out of Bag Errors & Cross-Validation – how good of a fit did the machine learning algorithm make?
  • Gini Criteria & Entropy Criteria – how to tell which split on a decision tree is best among many possible choices
  • And More

If you want to know more about how these machine learning algorithms work but don’t need to reinvent them, this is a good book for you

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13. The Rise of the Robots by Martin Ford

Winner of the 2015 FT & McKinsey Business Book of the Year Award
New York Times Bestseller
Top Business Book of 2015 at Forbes
One of NBCNews.com 12 Notable Science and Technology Books of 2015

What are the jobs of the future? How many will there be? And who will have them? We might imagine—and hope—that today’s industrial revolution will unfold like the last: even as some jobs are eliminated, more will be created to deal with the new innovations of a new era. In Rise of the Robots, Silicon Valley entrepreneur Martin Ford argues that this is absolutely not the case. As technology continues to accelerate and machines begin taking care of themselves, fewer people will be necessary. Artificial intelligence is already well on its way to making “good jobs” obsolete: many paralegals, journalists, office workers, and even computer programmers are poised to be replaced by robots and smart software. As progress continues, blue and white-collar jobs alike will evaporate, squeezing working- and middle-class families ever further. At the same time, households are under assault from exploding costs, especially from the two major industries—education and health care—that, so far, have not been transformed by information technology. The result could well be massive unemployment and inequality as well as the implosion of the consumer economy itself.

In Rise of the Robots, Ford details what machine intelligence and robotics can accomplish, and implores employers, scholars, and policymakers alike to face the implications. The past solutions to technological disruption, especially more training and education, aren’t going to work, and we must decide, now, whether the future will see broad-based prosperity or catastrophic levels of inequality and economic insecurity. Rise of the Robots is essential reading for anyone who wants to understand what accelerating technology means for their own economic prospects—not to mention those of their children—as well as for society as a whole.

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14. Profiles Of The Future by Arthur C. Clarke

Arthur C. Clarke’s many predictions culminated in 1958 when he began a series of magazine essays that eventually became Profiles of the Future, published in book form in 1962. [73] A timetable[74] up to the year 2100 describes inventions and ideas including such things as a “global library” for 2005. The same work also contained “Clarke’s First Law” and text that became Clarke’s three laws in later editions.

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15. The Second Machine Age by Erik Brynjolfsson and Andrew McAfee

New York Times Bestseller. A “fascinating” (Thomas L. Friedman, New York Times) look at how digital technology is transforming our work and our lives.

In recent years, Google’s autonomous cars have logged thousands of miles on American highways and IBM’s Watson trounced the best human Jeopardy! players. Digital technologies―with hardware, software, and networks at their core―will in the near future diagnose diseases more accurately than doctors can, apply enormous data sets to transform retailing, and accomplish many tasks once considered uniquely human.

In The Second Machine Age MIT’s Erik Brynjolfsson and Andrew McAfee―two thinkers at the forefront of their field―reveal the forces driving the reinvention of our lives and our economy. As the full impact of digital technologies is felt, we will realize immense bounty in the form of dazzling personal technology, advanced infrastructure, and near-boundless access to the cultural items that enrich our lives.

Amid this bounty will also be wrenching change. Professions of all kinds―from lawyers to truck drivers―will be forever upended. Companies will be forced to transform or die. Recent economic indicators reflect this shift: fewer people are working, and wages are falling even as productivity and profits soar.

Drawing on years of research and up-to-the-minute trends, Brynjolfsson and McAfee identify the best strategies for survival and offer a new path to prosperity. These include revamping education so that it prepares people for the next economy instead of the last one, designing new collaborations that pair brute processing power with human ingenuity, and embracing policies that make sense in a radically transformed landscape.

A fundamentally optimistic book, The Second Machine Age alters how we think about issues of technological, societal, and economic progress.

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16. Franchise by Isaac Asimov

In the future United States where one individual is selected by computer to represent the entire national electorate in voting for the new President, ordinary Norman Muller is not sure he wants that privilege

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How to get a career in sales? – 16 Best Books On Selling

we’ll try to answer the following questions: What is selling? How to get a career in sales? Which are the best jobs in sales? What are the best books on selling? What books to read for a career in sales? What is the meaning of sales in business? What constitutes a sale? What are the sales in marketing? What is the difference between sell and sale? How many types of sales are there? What are the sales in finance? What are the sales in short? What are the types of sales? What is the purpose of sales? What are some good sales books? What are sales tactics? What are some popular sales strategies?

1. The Greatest Salesman in the World by Og Mandino

What you are today is not important . . . for in this runaway bestseller you will learn how to change your life by applying the secrets you are about to discover in the ancient scrolls.

“I will persist until I succeed.

I was not delivered into this world into defeat, nor does failure course in my veins. I am not a sheep waiting to be prodded by my shepherd. I am a lion and I refuse to talk, to walk, to sleep with the sheep.

The slaughterhouse of failure is not my destiny.

I will persist until I succeed.”

—From the ancient scroll marked III in The Greatest Salesman in the World

Praise for The Greatest Salesman in the World

The Greatest Salesman in the World is one of the most inspiring, uplifting, and motivating books I have ever read. I can well understand why it has had such a splendid acceptance.”—Norman Vincent Peale

“At last! A book on sales and salesmanship that can be read and enjoyed by veteran and recruit alike! I have just completed The Greatest Salesman in the World for the second time—it was too good for just one reading—and in all sincerity, I say that it is the most readable, most constructive and most useful instrument for the teaching of sales as a profession that I have ever read.”—F.W. Errigo, Manager, U. S. Sales Trainer at Parke, Davis & Company

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2. The Psychology of Selling by Brian Tracy

The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before.

It’s a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More salespeople have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.

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3.Way of The Wolf by Jordan Belfort

Jordan Belfort—immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street—reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star.

For the first time ever, Jordan Belfort opens his playbook and gives readers access to his exclusive step-by-step system—the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now this revolutionary program was only available through Jordan’s $1,997 online training. Now in Way of the Wolf, Belfort is ready to unleash the power of persuasion to a whole new generation of readers, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth. Every technique, every strategy, and every tip has been tested and proven to work in real-life situations.

Written in his own inimitable voice, Way of the Wolf cracks the code on how to persuade anyone to do anything, and coaches readers, regardless of age, education, or skill level, to be a master sales person, negotiator, closer, entrepreneur, or speaker.

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4. The Challenger Sale by Matthew Dixon & Brent Adamson

What’s the secret to sales success? If you’re like most business leaders, you’d say it’s fundamentally about relationships and you’d be wrong. The best salespeople don’t just build relationships with customers. They challenge them.

The need to understand what top-performing reps are doing that their average performing colleagues are not driving Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviours, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.

Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors’ study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance.

Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer’s specific needs and objectives. Rather than acquiescing to the customer’s every demand or objection, they are assertive, pushing back when necessary and taking control of the sale.

The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers’ expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.

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5. The Ultimate Sales Machine by Chet Holmes

Chet Holmes helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference.

The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve? sales, marketing, management, and more.

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6. New Sales. Simplified by Mike Weinberg

Packed with examples and anecdotes, New Salem. Simplified. offers a proven formula for prospecting, developing, and closing deals. No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. With refreshing honesty and some much-needed humour, sales expert Mike Feinberg examines the critical mistakes made by most salespeople and executives and provides tips to help you achieve the opposite results. You’ll learn how to: identify a strategic list of genuine prospects; draft a compelling, customer-focused “sales story”; perfect the proactive telephone call to get face to face with more prospects; use email, voicemail, and social media to your advantage; build rapport; prepare for and structure a winning sales call; stop presenting to and start dialoguing with buyers; and make time in your calendar for business development activities. Landing on HubSpot’s Top 20 Sales Books of All Time, New Sales. Simplified. is about overcoming and even preventing buyers’ anti salesperson reflex by establishing trust. The easy to follow plan will remove the mystery surrounding prospecting and have you ramping up for new business.

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7. To Sell is Human by Daniel H. Pink

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.

But dig deeper and a startling truth emerges:

Yes, one in nine Americans works in sales. But so do the other eight.

Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.

To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it’s no longer “Always Be Closing”), explains why extraverts don’t make the best salespeople, and shows how giving people an “off-ramp” for their actions can matter more than actually changing their minds.

Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another’s perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book–one that will change how you see the world and transform what you do at work, at school, and at home.

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8. The Secrets of Closing the Sale by Zig Ziglar

A primer on the art of persuasion outlines techniques for using imagination effectively, projecting warmth and integrity, instilling confidence, overcoming common obstacles, and increasing productivity and professionalism, in a guide that provides stories and examples for more than 100 successful closes.

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9. Pitch Anything by Oren Klaff

About the Book: When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one of a kind method to raise more than $400 million and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation.

Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.

According to Klaff, creating and presenting a great pitch isn’t art it’s simple science. Applying the latest findings in the field of neuro economics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process.

Pitch Anything
 introduces the exclusive STRONG method of pitching, which can be put to use immediately:
Setting the Frame
Telling the Story
Revealing the Intrigue
Offering the Prize
Nailing the Hook point
Getting a Decision

One truly great pitch can improve your career, make you a lot of money and even change your life. Success is dependent on the method you use, not how hard you try. “Better method, more money,” Klaff says. “Much better method, much more money.” Klaff is the best in the business because his method is much better than anyone else’s. And now it’s yours.

Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience and you’ll have more funding and support than you ever thought possible.

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10. Sell or Be Sold by Grant Cardone

Whether it’s selling your company’s product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for the success of any kind.

In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue. You will learn how to handle rejection, turn around negative situations, shorten sales cycles, and guarantee yourself greatness. Cardone will also teach you the success essentials of
Selling in a bad economy

Overcoming call reluctance

Filling your pipeline with new business

Staying positive, despite rejection

With the experience of a seasoned sales vet at the helm, Sell or Be Sold will change the way you perceive the sale and life.

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11.SPIN Selling by Neil Rackham

How do some salespeople consistently outsell their competition? Why do closing techniques work in small sales but fail in larger ones? How can salespeople dramatically increase their sales volume from major accounts? If you’re in sales–or if you manage a sales force–you need the SPIN strategy. Developed from 12 years of research into 35,000 sales calls, SPIN–Situation, Problem, Implication, Need-payoff–is already in use by many of the world’s top sales forces. Now these revolutionary, easy-to-apply methods can be yours. With wit and authority, Neil Rackham explains why traditional sales models don’t work for large sales. With supreme clarity, he unfolds the enormously successful SPIN strategy, using real-world examples and informative cases. You may find the techniques controversial; they often go against the grain of conventional sales training. In the end, the powerful evidence Rackham presents will convince and convert you.

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12. Exactly What to Say by Phil M. Jones

Often the decision between a customer choosing you over someone like you is your ability to know exactly what to say, when to say it, and how to make it count. Phil M. Jones has trained more than two million people across five continents and over fifty countries in the lost art of spoken communication. In Exactly What to Say, he delivers the tactics you need to get more of what you want.

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13. Little Red Book of Selling by Jeffrey Gitomer

Salespeople hate to read. That’s why Little Red Book of Selling is short, sweet, and to the point. It’s packed with answers that people are searching for in order to help them make sales for the moment―and the rest of their lives.

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14. Fanatical Prospecting by Jeb Blount

Please Read Notes: Brand New, International Softcover Edition, Printed in black and white pages, minor self wear on the cover or pages, Sale restriction may be printed on the book, but Book name, contents, and author are exactly same as Hardcover Edition. Fast delivery through DHL/ FedEx express.

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15. Silent Sales Machine 10.0 by Jim Cockrum

This all-time top seller is now in its 10th major update and ready for 2020 and beyond! As one of the most-read Internet business success authors of all time, Jim is committed to keeping ‘Silent Sales Machine’ up to date and always full of the most cutting-edge ideas. Multiple online business strategies are documented as the author advises everyone from “newbies” to seasoned professionals on what does and doesn’t work in the world on online business and Internet marketing. You, the reader, will learn to establish multiple automated income streams using proven, creative concepts with numerous examples given and success stories illustrating each model. Topics covered include: • Selling on Amazon.com (FBA) & creative uses of eBay• Finding and growing a loyal audience online• The latest simple social media marketing strategies• Automating your online efforts & building systems• Effective email marketing• Multiple real-life success stories from the ever-growing audience of creative and successful online entrepreneurs who have read this book• And so much more! BONUS Full audio of the book as read by the author! BONUS 2: Free, instant access to all future updates, just as the author has done for over a decade!

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16. How to Win Friends and Influence People by Dale Carnegie

You can go after the job you want—and get it!

You can take the job you have—and improve it!

You can take any situation—and make it work for you!

Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends & Influence People will teach you:

-Six ways to make people like you

-Twelve ways to win people to your way of thinking

-Nine ways to change people without arousing resentment

And much more! Achieve your maximum potential—a must-read for the twenty-first century with more than 15 million copies sold!

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how difficult do you think it is to succeed in the real estate business? – BEST REAL ESTATE BOOKS

BEST REAL ESTATE BOOKS:-how difficult do you think it is to succeed in the real estate business? Hi, all today we discuss regarding real estate business problem and solution. We know that today real estate business is very difficult to compare to other business.

Here, I try to serve my bust reading books regarding Real Estate. I hope this book is helping to improve your business and increase your worth.

Below the list of 16 Best real Estate books

1. Crushing it in Apartments and Commercial Real Estate by Brian Murray

2. The Book on Rental Property Investing by Brandon Turner

3. The Sale of a Lifetime by Harry S. Dent Jr

4. The Millionaire Real Estate Investor by Gary Keller

5. The ABCs of Real Estate Investing by Ken McElroy

6. The Book on Investing in Real Estate with No (and Low) Money Down by Brandon Turner

7. Build a Rental Property Empire by Mark Ferguson

8. Getting The Money by Susan Lassiter-Lyons

9. Real Estate Investing Gone Bad by Phil Pustejovsky

10. The Book on Flipping Houses by J Scott

11. The Millionaire Real Estate Agent by Gary Keller, Dave Jenks & Jay Papasan

12. What Every Real Estate Investor Needs to Know About Cash Flow by Frank Gallinelli

13. Tax-Free Wealth by Tom Wheelwright

14. Buy It, Rent It, Profit! by Bryan M. Chavis

15. The Book on Managing Rental Properties by Brandon and Heather Turner

16. The Art of the Deal by Donald Trump

1. Crushing it in Apartments and Commercial Real Estate by Brian Murray

Think apartments and commercial real estate are just for the big boys? Think again.

Brian Murray was not an investment pro when he bought his first commercial property. He was a teacher looking to build some side income. Armed with his passion for business and a lot of common sense, he developed a simple yet highly effective approach to investing that he still uses today at his multimillion-dollar real estate company.

Crushing It in Apartments and Commercial Real Estate is a beginner’s guide to investing based on Murray’s experience bootstrapping his way from newbie investor to award-winning CEO of Washington Street Properties. Murray shares the secrets to his success through straightforward, actionable advice that will help you get started no matter what your experience level, or how much cash you have on hand. You’ll learn how to:

 

 

  • Find and creatively finance commercial property
  • Grow a portfolio without any help from outside investors and without taking on excessive debt
  • Use your small-investor status as a competitive advantage over corporate investors
  • Identify simple, practical ways to increase profits while keeping costs low

Murray also shares real-life stories that reveal exactly how he grew his business, and the hard lessons he learned along the way (so you don’t have to). Whether you already invest in real estate and want to go bigger, or you’ve never owned a property, this book gives you the tools and wisdom you need to crush it in apartments and commercial real estate.

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2. The Book on Rental Property Investing by Brandon Turner

Every strategy, tool, tip, and technique you need to become a millionaire rental property investor!

If you’re considering using rental properties to build wealth or obtain financial freedom, this book is a must-read. With nearly 400 pages of in-depth advice for building wealth through rental properties, The Book on Rental Property Investing imparts the practical and exciting strategies that investors across the world are using to build significant cash flow through real estate investing.

Investor, bestselling author, and co-host of The BiggerPockets Podcast, Brandon Turner, has one goal in mind: to give you everything you need to become a millionaire rental property investor―while helping you avoid the junk that pulls down so many wannabes! New and experienced investors alike will learn how to build an achievable plan, find incredible deals, pay for your rentals, and much more.

 

 

Inside, you will learn:

  • Why many real estate investors fail, and how you can ensure you don’t!
  • Four unique, easy-to-follow strategies you can begin implementing today
  • Creative tips for finding incredible deals―even in competitive markets
  • How to achieve success without touching a toilet, paintbrush, or broom
  • Actionable ideas for financing rentals, no matter how much cash you have
  • Advice on keeping your wealth by deferring (and eliminating) taxes
  • And so much more!

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3. The Sale of a Lifetime by Harry S. Dent Jr

This best-selling book has been difficult to keep in stock due to high demand! (Check back if it shows no books available.) From founder of Dent Research and Editor of Boom & Bust (www.dentresearch.com), Harry S. Dent Jr. has written an insightful and thought-provoking book that provides a unique look at where to find the biggest profit opportunities in the coming years. Having spent over three decades studying cycles, Harry Dent recognizes they all have the same characteristics. They all have hierarchies. They all have seasons. And they all bubble up and end in a terrible burst. As Harry writes in the book’s introduction, we’ve been in the economic winter season since 2008 and “it’s during this season that we clear the decks with a devastating crash and debilitating deflation. The economy and markets shed the excesses created during the preceding economic fall bubble boom season and prepare the soil for new blossoming in innovation and a spring boom.” After the blustering bull market of 2009-2015, we are now preparing for a shakeout more painful than anything we’ve seen before. The purpose of this book, therefore, is “to protect you from the carnage ahead and allow you to both survive and prosper instead.” Harry shows you what makes the years after a massive bubble reset so valuable to investors and businesses ready to make the most of the opportunities that fall from the sky. Harry recognizes that we are about to go through a very difficult few years, but he also knows there are INCREDIBLE opportunities that could help build you a personal fortune that will last the rest of your life!

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4. The Millionaire Real Estate Investor by Gary Keller

“This book is not just a bargain, it’s a steal. It’s filled with practical, workable advice for anyone wanting to build wealth.”―Mike Summey, co-author of the bestselling The Weekend Millionaire’s Secrets to Investing in Real Estate

Anyone who seeks financial wealth must first learn the fundamental truths and models that drive it. The Millionaire Real Estate Investor represents the collected wisdom and experience of over 100 millionaire investors from all walks of life who pursued financial wealth and achieved the life-changing freedom it delivers. This book–in straightforward, no-nonsense, easy-to-read style–reveals their proven strategies.

The Millionaire Real Estate Investor is your handbook to the tried and true financial wealth-building vehicle that rewards patience and perseverance and is available to all–real estate. You’ll learn:

  • Myths about money and investing that hold person back and how to develop the mindset of a millionaire investor
  • How to develop sound criteria for identifying great real estate investment opportunities.
  • How to zero in on the key terms of any transaction and achieve the best possible deals.
  • How to develop the “dream team” that will help you build your millionaire investment business.
  • Proven models and strategies millionaire investors use to track their net worth, understand their finances, build their network, lead generate for properties and acquire them

The Millionaire Real Estate Investor is about you and your money. It’s about your financial potential. It’s about discovering the millionaire investor in you.

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5. The ABCs of Real Estate Investing by Ken McElroy

This book will teach you how to:
– Achieve wealth and cash flow through real estate
– Find a property with real potential
– Show you how to unlock the myths that are holding you back
– Negotiating the deal based on the numbers
– Evaluate property and purchase price
– Increase your income through proven property management tools

 

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6. The Book on Investing in Real Estate with No (and Low) Money Down by Brandon Turner

Is your lack of cash holding you back from your real estate dreams? Discover the real-life strategies that smart investors are using in today’s market to invest in real estate with creativity―instead of their own cash.

Don’t let the contents of your wallet define your future! In The Book on Investing in Real Estate with No (and Low) Money Down, active real estate investor and co-host of The Bigger pockets Podcast, Brandon Turner, dives into real methods that investors across the world are using to invest in real estate with little to no money down.

No matter how much money you have in your checking account, there is always real estate you can’t afford. This book will provide numerous strategies, tips, and ideas for leveraging other people’s money to help you do more deals. Not only will you learn to navigate the world of creative real estate finance, but you’ll learn to get more mileage out of any real estate investment strategy.

Inside, you’ll discover:

  • The Truth About No Money Down Investing―Investing with little to no money down is possible, but it’s not about a step-by-step strategy. It’s about a mindset.
  • Numerous Strategies to Mix and Match―Creative investing requires a creative mind, and this book will share multiple examples of creative deal-making.
  • How to Attract Private Money, Lenders, and Partners―There are millions of millionaires walking the streets. Discover the best way to attract them to you.
  • The Ugly Side of Creative Investing―Learn the downsides to all the strategies mentioned in this book, as well as tips for overcoming those problems.
  • How to Get Started with No Money or Experience―Looking for your first deal? Learn the best strategies for getting your feet wet without paying thousands!
  • Strategies for Wholesaling, Flipping, Rentals, and More―No matter what niche you plan to use to build your real estate empire, this book can help you proceed.
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7. Build a Rental Property Empire by Mark Ferguson

Want to close more investment deals…and make more money in the process?

When the real estate market gets hot, it’s the investors who know the ins and outs of negotiating with sellers (and with agents, banks, contractors, and other institutions) who will get the deal. And it’s those same investors who will get their properties sold for top dollar and minimal stress!

With almost 1,000 successful deals between them, real estate investors J Scott, Mark Ferguson, and Carol Scott combined real-world experience and the science of negotiation to create an audiobook covering all aspects of the real estate negotiation process – from the first interaction with a buyer or seller to renegotiating the contract after a bad inspection or appraisal.

Containing dozens of true-life stories highlighting how strong negotiation skills can result in more and better deals, this audiobook includes lots of samples of dialogue that will teach you both what to say and how to say it in order to maximize your chances of reaching a profitable deal.

Inside, you’ll discover:

  • How to uncover and use the information to tip negotiating outcomes in your favour
  • Strategies for defining optimal first offers and subsequent counteroffers
  • Techniques for in-the-trenches negotiating and overcoming objections
  • Tips for conquering tactics employed by those on the other side
  • Techniques for using concessions to get your deal to the finish line
  • The blueprint to renegotiating issues that arise from contract contingencies
  • How to overcome the challenges of making and receiving offers through agents
  • Strategies to get the best deals when buying properties from banks and the HUD
  • And so much more!
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8. Getting The Money by Susan Lassiter-Lyons

What if You Had Access to 1 Million Dollars in Private Funding for Your Real Estate Business? Real Estate investing is a proven wealth builder, but it can be a challenge to get started without a money tree in your back yard…at least until today. When you read Getting the Money you’ll discover: * A simple framework to raise private capital for real estate * The three types of private investors and how to approach each of them * How to close deals…and make the process fun and profitable “If you need to raise private money to fund your real estate deals and don’t know where to start, this book is just what you need. I know – I’m living proof. Using the strategies Susan teaches I was able to raise just shy of $1M in less than 90 days.” Bill Walston “Financing a real estate deal is hard in today’s world, or at least that’s what I thought. “Getting the Money” lays out the steps you need to follow to make your deal happen.” Diane Kennedy, CPA, New York Times best-selling author of “Loopholes of the Rich”

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9. Real Estate Investing Gone Bad by Phil Pustejovsky

Discover 21 true stories of real estate investing deals that went terribly wrong and the lessons you can learn from them. The cost of these “deals gone bad” total millions of dollars in losses, years of unproductive activity and incalculable emotional stress. However, you’ll obtain the enormous benefits of the powerful and profitable learning lessons from these 21 mishaps without the costs! You’re about to gather lifelong, extremely valuable real estate investment and house flipping wisdom that has taken others a lifetime and a fortune to learn. This book is a must-read for anyone planning to be or is already a real estate investor because you’ll find out what NOT to do in real estate.

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10. The Book on Flipping Houses by J Scott

Are you inspired to leave your 9-to-5 job and start flipping houses? In The Book on Flipping Houses, expert real estate fix-and-flipper J. Scott details a step-by-step plan to succeed in your forester next―house flip. This revised edition of the bestselling book includes new explanations on the ins-and-outs of flipping real estate in any part of the economic cycle, more options on how to finance your flips, and a focus on larger renovation projects not previously discussed.

This no-fluff book contains a detailed flipping blueprint perfect for both the complete newbie and seasoned real estate pro. If you’re looking to build a profitable, efficient house flipping business, let this easy-to-follow book act as your guide!

In this book, you’ll discover how to:

 

  • Implement the 7 most common and creative financing strategies
  • Evaluate the profitability of deals quickly and accurately
  • Determine the types of properties you should invest in
  • Perform due diligence to ensure your deal is a winner
  • Identify the best locations to build your flipping business
  • Create a scope of work, budget, and schedule that generates profit
  • Find and hire the best contractors to manage your rehab to completion
  • Sell the renovated property quickly and at the highest possible price
  • …And so much more!
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11. The Millionaire Real Estate Agent by Gary Keller, Dave Jenks & Jay Papasan

“This book is not just a bargain, it’s a steal. It’s filled with practical, workable advice for anyone wanting to build wealth.”―Mike Summey, co-author of the bestselling The Weekend Millionaire’s Secrets to Investing in Real Estate

Anyone who seeks financial wealth must first learn the fundamental truths and models that drive it. The Millionaire Real Estate Investor represents the collected wisdom and experience of over 100 millionaire investors from all walks of life who pursued financial wealth and achieved the life-changing freedom it delivers. This book–in straightforward, no-nonsense, easy-to-read style–reveals their proven strategies.

The Millionaire Real Estate Investor is your handbook to the tried and true financial wealth-building vehicle that rewards patience and perseverance and is available to all–real estate. You’ll learn:

  • Myths about money and investing that hold person back and how to develop the mindset of a millionaire investor
  • How to develop sound criteria for identifying great real estate investment opportunities
  • How to zero in on the key terms of any transaction and achieve the best possible deals
  • How to develop the “dream team” that will help you build your millionaire investment business
  • Proven models and strategies millionaire investors use to track their net worth, understand their finances, build their network, lead generate for properties and acquire them

The Millionaire Real Estate Investor is about you and your money. It’s about your financial potential. It’s about discovering the millionaire investor in you.

 

Click here to check Price On Amazon

12. What Every Real Estate Investor Needs to Know About Cash Flow by Frank Gallinelli

The Classic Guide to Real Estate Investing―Updated for a Re-energized Industry!

Real estate is once again a great investment, and this bestselling guide provides everything you need to know to get in now and make your fortune.

What Every Real Estate Investor Needs to Know About Cash Flow removes the guesswork from investing in real estate by teaching you how to crunch numbers like a pro, so you can confidently judge a property’s value and ensure it provides long-term returns.

Real estate expert, Frank Gallinelli has added new, detailed investment case studies while maintaining the essentials that have made his book a staple among serious investors. Learn how to measure critical aspects of real estate investments, including:

 

 

  • Discounted Cash Flow
  • Net Present Value
  • Capitalization Rate
  • Cash-on-Cash Return
  • Net Operating Income
  • Internal Rate of Return
  • Profitability Index
  • Return on Equity

Whether you’re just beginning in real estate investing or you’re a seasoned professional, What Every Real Estate Investor Needs to Know About Cash Flow has what you need to make sure you take the smartest approach for your next investment using proven calculations.

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13. Tax-Free Wealth by Tom Wheelwright

Now updated for the new tax laws!

Tax-Free Wealth is about tax-planning concepts and how to use tax laws to your benefit. Tom explains how the tax laws work and how they are designed to reduce your taxes – not to increase them. The audiobook explains how to use the tax laws to your advantage and in ways that will support business owners’ vision and growth plans for their companies.

Once listeners understand the basic principles of tax reduction, they can be immediately be reducing their taxes to the point where, eventually, they may even be able to legally eliminate income taxes and drastically reduce other taxes.

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14. Buy It, Rent It, Profit! by Bryan M. Chavis

Now updated for today’s bullish real estate market, this is the go-to, classic entrepreneurial guide for landlords and real estate investors who want to buy and manage rental properties for long-term wealth.

There’s never been a better time for buying rental properties—interest rates are low and credit is more freely available to those who want to buy and invest. But where does one begin?

With more than twenty plus years of experience in real estate and as the founder of The Landlord Property Management Academy, Bryan M. Chavis knows all phases and aspects of working with rental properties. In Buy It, Rent It, Profit! he explains why rental properties are such a wise investment in today’s real estate world and outline the steps and systems you need to implement to become a successful landlord and property manager.

This updated edition of the modern classic includes advice on being a profitable and professional landlord, protecting your investment, learning what types of property you should be purchasing, and adapting to the ever-changing world of technology in real estate. Chavis also provides systems on how to attract quality tenants, negotiate lease agreements, collect rent, finance a mortgage, and manage the property overall—everything you need to become a smart, profitable, and professional property manager.

In addition, this updated edition features a workbook section with easy-to-use, universal forms for leases, evictions, property evaluations, and more. Buy It, Rent It, Profit! is the ultimate how-to procedures manual for buying and managing rental properties and a practical, realistic tool you can follow to become a profitable landlord and property manager?

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15. The Book on Managing Rental Properties by Brandon and Heather Turner

No matter how great you are at finding good rental property deals, you could lose everything if you don’t manage your properties correctly. However, being a landlord doesn’t have to mean middle-of-the-night phone calls, costly evictions, or daily frustrations with ungrateful tenants. Being a landlord can be fun―but only if you do it right.

That’s why Brandon and Heather Turner―husband and wife team behind nearly 100 rental units and dozens of rehab projects―wrote this comprehensive book that will change the way you think about being a landlord. Written with both new and experienced landlords in mind, The Book on Managing Rental Properties takes you on an insider tour of the Turners’ management business, so you can discover exactly how they have maximized their profit, minimized their stress, and how they have a blast doing it!

Inside, you’ll discover:

  • The subtle mindset shift that will increase your chance at success one hundred times over
  • Low-cost strategies for attracting the best tenants who won’t rip you off
  • Seven types of tenants who we’ll NEVER rent to―and who you shouldn’t, either!
  • Nineteen provisions that your rental lease should include in order to protect yourself
  • Practical tips to assure your tenant pays on time and stays long-term
  • How to take the pain and stress out of your bookkeeping and taxes
  • And much more!

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16. The Art of the Deal by Donald Trump

President Donald J. Trump lays out his professional and personal worldview in this classic work—a firsthand account of the rise of America’s foremost deal-maker.

“I like thinking big. I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump

Here is Trump in action—how he runs his organization and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and challenges conventional thinking. But even a maverick plays by rules, and Trump has formulated time-tested guidelines for success. He isolates the common elements in his greatest accomplishments; he shatters myths; he names spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur—the ultimate read for anyone interested in the man behind the spotlight.

Praise for Trump: The Art of the Deal

“Trump makes one belief for a moment in the American dream again.”—The New York Times 

“Donald Trump is a deal maker. He is a deal maker the way lions are carnivores and water is wet.”—Chicago Tribune
 
“Fascinating . . . wholly absorbing . . . conveys Trump’s larger-than-life demeanour so vibrantly that the reader’s attention is instantly and fully claimed.”—Boston Herald
 
“A chatty, generous, chutzpa-filled autobiography.”—New York Post

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I hope we try to answer the following questions:

Which are the best books on real estate?

Which are the best books on real estate for beginners?

Which are the best books on rental properties?

Which are the best books on property investing?

What is the best book to read on real estate development?

Which books to read for real estate?

What book recommendations are for beginner realtors?

What is a realtor?

Who are the richest real estate developers?

How hard is it to become a successful real estate investor?

How rich is the top real estate investor?

How valuable is the real estate industry?

What jobs are in the real estate industry?

What are the different types of real estate?

How do you get into real estate industry?

What comes under real estate? What are the 4 types of investments?

What is the best job in real estate? Is real estate a good career?

What jobs can I get with a real estate license?

Do Realtors make a lot of money?

Is it hard to be a real estate agent?

Should I become a Realtor?

What should a beginner invest in?

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Pride and Prejudice by Jane Austen, Anna Quindlen [Classic Tales Edition] Audible Audiobook

Pride and Prejudice [Classic Tales Edition] Audible Audiobook:- Jane Austen was an English novelist whose works of romantic fiction, set among the landed gentry, earned her a place as one of the most widely read writers in English literature, her realism and biting social commentary cementing her historical importance among scholars and critics.

About Pride and Prejudice [Classic Tales Edition] Audible Audiobook

The Bennet family is in a bit of a jam. With five daughters and no sons, their property entailed away from their line.

And all the women will be penniless when their father dies. And so the best way to ensure the most comfortable livelihood for all is for at least one of the five girls to marry “well”.

which has their mother’s sharp eye ever seeking a single man in possession of a good fortune.

The situation deepens when we look at the ladies in question.

For the Bennet sisters aren’t wholly on board with marrying anyone flung at them. And when the solicitous Mr. Bingley moves into an elaborate estate nearby, bringing with him some illustrious company.

the entire Bennet household is flung on its end. The result is Austen’s signature novel, where many subtle shades of pride do battle with multitudinous layers of prejudice.

ABOUT JANE AUSTEN

Jane Austen was an English novelist whose works of romantic fiction, set among the landed gentry, earned her a place as one of the most widely read writers in English literature, her realism and biting social commentary cementing her historical importance among scholars and critics.

Austen lived her entire life as part of a close-knit family on the lower fringes of the English landed gentry. Her father and older brothers and through her own reading educated primarily here.

The steadfast support of her family was critical to her development as a professional writer. Her artistic apprenticeship lasted from her teenage years until she was about 35 years old.

During this period, she experimented with various literary forms, including the epistolary novel which she tried then abandoned, and wrote and extensively revised three major novels and began a fourth.

From 1811 until 1816, with the release of Sense and Sensibility (1811), Pride and Prejudice (1813), Mansfield Park (1814) and Emma (1815), she achieved success as a published writer.

She wrote two additional novels, North anger Abbey and Persuasion, both published posthumously in 1818 and began a third, which was eventually titled Sanditon, but died before completing it.

Austen’s works critique the novels of sensibility of the second half of the 18th century and are part of the transition to 19th-century realism. Her plots, though fundamentally comic, highlight the dependence of women on marriage to secure social standing and economic security.

Her work brought her little personal fame and only a few positive reviews during her lifetime, but the publication in 1869 of her nephew’s A Memoir of Jane Austen introduced her to a wider public, and by the 1940s she had become widely accepted in academia as a great English writer. The second half of the 20th century saw a proliferation of Austen scholarship and the emergence of Janeite fan culture.