16 Books Steve Jobs Thought Everyone Should Read


01:) The Innovator’s Dilemma by Clayton M. Christensen

Clayton work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—one of the most influential business books of all time—innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right—yet still lose market leadership.
Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices.
Offering both successes and failures from leading companies as a guide, The Innovator’s Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation.
Sharp, cogent, and provocative—and consistently noted as one of the most valuable business ideas of all time—The Innovator’s Dilemma is the book no manager, leader, or entrepreneur should be without.

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02:) Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company

Under Andy Grove’s leadership, Intel became the world’s largest chipmaker and one of the most admired companies in the world. In Only the Paranoid Survive, Grove reveals his strategy for measuring the nightmare moment every leader dreads–when massive change occurs and a company must, virtually overnight, adapt or fall by the wayside–in a new way.
Grove calls such a moment a Strategic Inflection Point, which can be set off by almost anything: mega-competition, a change in regulations, or a seemingly modest change in technology. When a Strategic Inflection Point hits, the ordinary rules of business go out the window. Yet, managed right, a Strategic Inflection Point can be an opportunity to win in the marketplace and emerge stronger than ever.
Grove underscores his message by examining his own record of success and failure, including how he navigated the events of the Pentium flaw, which threatened Intel’s reputation in 1994, and how he has dealt with the explosions in the growth of the Internet. The work of a lifetime, Only the Paranoid Survive is a classic of managerial and leadership skills.

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03:) The Way of the White Clouds by Lama Anagarika Govinda

A devoted Buddhist and a spokesman for Tibetan culture, Lama Anagarika Govinda was one of the last foreigners to journey through Tibet before the Chinese invasion of 1950. Govinda’s luminous and candid account is a spectacular and gloriously poetic story of exploration and discovery and a sensitive and lucid interpretation of Tibetan traditions. Comprised of elements from several genres – spiritual journals, adventure narratives, anthropological field reports, and philosophical commentaries, The Way of the White Clouds is one of the twentieth century’s classic spiritual autobiographies and an invaluable document about a place and a way of thinking that is virtually defined by their mysteries.” “Robert Thurman’s perceptive new introduction to the volume places Govinda’s writings in historical context and expands understanding of Tibet, Buddhism, and the life of a remarkable man.

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04:) Autobiography of a Yogi

This quality paperback edition of Autobiography of a Yogi from Self-Realization Fellowship includes a bonus audio CD with clips from SRF’s rare archival recordings of Paramahansa Yogananda.
Autobiography of a Yogi is at once a beautifully written account of an exceptional life and a profound introduction to the ancient science of Yoga and its time-honoured tradition of meditation. Profoundly inspiring, it is at the same time vastly entertaining, warmly humorous and filled with extraordinary personages.
Self-Realization Fellowship’s editions and none others include extensive material added by the author after the first edition was published, including a final chapter on the closing years of his life.
Selected as “One of the 100 Best Spiritual Books of the Twentieth Century”, Autobiography of a Yogi has been translated into more than 30 languages, and is regarded worldwide as a classic of religious literature. Several million copies have been sold, and it continues to appear on best-seller lists after more than sixty consecutive years in print.
With engaging candor, eloquence, and wit, Paramahansa Yogananda tells the inspiring chronicle of his life: the experiences of his remarkable childhood, encounters with many saints and sages during his youthful search throughout India for an illumined teacher, ten years of training in the hermitage of a revered yoga master, and the thirty years that he lived and taught in America. Also recorded here are his meetings with Mahatma Gandhi, Rabindranath Tagore, Luther Burbank, the Catholic stigmatist Therese Neumann, and other celebrated spiritual personalities of East and West. The author clearly explains the subtle but definite laws behind both the ordinary events of everyday life and the extraordinary events commonly termed miracles. His absorbing life story becomes the background for a penetrating and unforgettable look at the ultimate mysteries of human existence.

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05:) Meetings with Remarkable Men: All and Everything

Meetings with Remarkable Men, G. I. Gurdjieff’s autobiographical account of his youth and early travels, has become something of a legend since it was first published in 1963. A compulsive “read” in the tradition of adventure narratives, but suffused with Gurdjieff’s unique perspective on life, it is organized around portraits of remarkable men and women who aided Gurdjieff’s search for hidden knowledge or accompanied him on his journeys in remote parts of the Near East and Central Asia.
This is a book of lives, not doctrines, although readers will long value Gurdjieff’s accounts of conversations with sages. Meetings convey a haunting sense of what it means to live fully—with a conscience, with purpose, and with heart. Among the remarkable individuals whom the reader will come to know are Gurdjieff’s father (a traditional bard), a Russian prince dedicated to the search for Truth, a Christian missionary who entered a World Brotherhood deep in Asia, and a woman who escaped white slavery to become a trusted member of Gurdjieff’s group of fellow seekers. Gurdjieff’s account of their attitudes in the face of external challenges and in the search to understand the mysteries of life is the real substance of this classic work.

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06:) Zen Mind, Beginner’s Mind: Informal Talks on Zen Meditation and Practice 

“In the beginner’s mind there are many possibilities, but in the expert’s there are few.”
So begins this most beloved of all American Zen books.  Seldom has such a small handful of words provided a teaching as rich as has this famous opening line.  In a single stroke, the simple sentence cuts through the pervasive tendency students have of getting so close to Zen as to completely miss what it’s all about.  An instant teaching on the first page. And that’s just the beginning.
In the forty years since its original publication, Zen Mind, Beginner’s Mind has become one of the great modern spiritual classics, much beloved, much reread, and much recommended as the best first book to read on Zen. Suzuki Roshi presents the basics—from the details of posture and breathing in zazen to the perception of nonduality—in a way that is not only remarkably clear, but that also resonates with the joy of insight from the first to the last page.

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07:) 1984 

The Party told you to reject the evidence of your eyes and ears. It was their final, most essential command.
Winston Smith toes the Party line, rewriting history to satisfy the demands of the Ministry of Truth. With each lie he writes, Winston grows to hate the Party that seeks power for its own sake and persecutes those who dare to commit thoughtcrimes. But as he starts to think for himself, Winston can’t escape the fact that Big Brother is always watching…
A startling and haunting vision of the world, 1984 is so powerful that it is completely convincing from start to finish. No one can deny the influence of this novel, its hold on the imaginations of multiple generations of readers, or the resiliency of its admonitions—a legacy that seems only to grow with the passage of time.

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08:) Moby-Dick 

Teeming with ideas and imagery, and with its extraordinary intensity sustained by mischievous irony and moments of exquisite beauty, Moby-Dick is both a great American epic and a profoundly imaginative literary creation.
Part of the Macmillan Collector’s Library; a series of stunning, clothbound, pocket-sized classics with gold foiled edges and ribbon markers. These beautiful books make perfect gifts or a treat for any book lover. This edition features an afterword by Nigel Cliff.
Onboard the whaling ship Pequod a crew of wise men and fools, renegades and seeming phantoms is hurled through treacherous seas by crazed Captain Ahab, a man hell-bent on hunting down the mythic White Whale. Herman Melville transforms the little world of the whaleship into a crucible where mankind’s fears, faith and frailties are pitted against a relentless fate.

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09:) Atlas Shrugged by Ayn Rand

Atlas Shrugged is a 1957 novel by Ayn Rand. Rand’s fourth and final novel, it was also her longest, and the one she considered to be her magnum opus in the realm of fiction writing. Atlas Shrugged includes elements of science fiction, mystery, and romance, and it contains Rand’s most extensive statement of Objectivism in any of her works of fiction.
The book depicts the dystopian United States in which private businesses suffer under increasingly burdensome laws and regulations. Railroad executive Dagny Taggart and her lover, steel magnate Hank Rearden, struggle against “looters” who want to exploit their productivity. Dagny and Hank discover that a mysterious figure called John Galt is persuading other business leaders to abandon their companies and disappear as a “strike” of productive individuals against the looters. The novel ends with the strikers planning to build a new capitalist society based on Galt’s philosophy of reason and individualism.
The theme of Atlas Shrugged, as Rand described it, is “the role of man’s mind in existence”. The book explores a number of philosophical themes from which Rand would subsequently develop Objectivism. In doing so, it expresses the advocacy of reason, individualism, and capitalism, and depicts what Rand saw to be the failures of governmental coercion.

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10:) Insanely Simple: The Obsession That Drives Apple’s Success

Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012.
As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as “Think Different” and naming the iMac.
This book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.
Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations.

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11:) Be Here Now 

In March 1961, Professor Richard Alpert – later renamed Ram Dass – held appointments in four departments at Harvard University. He published books, drove a Mercedes and regularly vacationed in the Caribbean. By most societal standards, he had achieved great success… And yet he couldn’t escape the feeling that something was missing. 
Psilocybin and LSD changed that. During a period of experimentation, Alpert peeled away each layer of his identity, disassociating from himself as a professor, a social cosmopolite, and lastly, as a physical being. Fear turned into exaltation upon the realization that at his truest, he was just his inner-self: a luminous being that he could trust indefinitely and love infinitely.
And thus, a spiritual journey commenced. Alpert headed to India where his guru renamed him Baba Ram Dass – “servant of God.” He was introduced to mindful breathing exercises, hatha yoga, and Eastern philosophy. If he found himself reminiscing or planning, he was reminded to “Be Here Now.” He started upon the path of enlightenment and has been journeying along with it ever since.
Be Here Now is a vehicle for sharing the true message, and a guide to self-determination.
With over 150 pages of metaphysical illustrations, practical advice on how to implement a yogic regiment, and a chapter dedicated to quotes and book recommendations, Be Here Now is sure to enrich you’re emotional, physical, and spiritual life.

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12:) Diet for a Small Planet

The extraordinary book that taught America the social and personal significance of a new way of eating is still a complete guide for eating well in the twenty-first century.
Sharing her personal evolution and how this groundbreaking book changed her own life, world-renowned food expert Frances Moore Lappé offers an all-new, even more, fascinating philosophy on changing yourself—and the world—by changing the way you eat.
The Diet for a Small Planet features:
  • simple rules for a healthy diet
  • streamlined, easy-to-use format
  • food combinations that make delicious, protein-rich meals without meat
  • indispensable kitchen hints—a comprehensive reference guide for planning and preparing meals and snacks
  • hundreds of wonderful recipes

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13:) Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

In this, the second of Geoff Moore’s classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author’s note.
Once a product “crosses the chasm” it is faced with the “tornado,” a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how to reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption

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14:) Cutting Through Spiritual Materialism

In this modern spiritual classic, the Tibetan meditation master Chögyam Trungpa highlights the commonest pitfall to which every aspirant on the spiritual path falls prey: what he calls spiritual materialism. The universal tendency, he shows, is to see spirituality as a process of self-improvement—the impulse to develop and refine the ego when the ego is, by nature, essentially empty. “The problem is that ego can convert anything to its own use,” he said, “even spirituality.” His incisive, compassionate teachings serve to wake us up from this trick we all play on ourselves and to offer us a far brighter reality: the true and joyous liberation that inevitably involves letting go of the self rather than working to improve it. It is a message that has resonated with students for nearly thirty years and remains fresh as ever today.

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15:) Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values

A penetrating examination of how we live and how to live better
A narration of a summer motorcycle trip undertaken by a father and his son, Zen and the Art of Motorcycle Maintenance becomes a personal and philosophical odyssey into fundamental questions on how to live. The narrator’s relationship with his son leads to a powerful self-reckoning; the craft of motorcycle maintenance leads to an austerely beautiful process for reconciling science, religion, and humanism. Resonant with the confusions of existence, this classic is a touching and transcendent book of life.

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16:) Steve Jobs

Steve Jobs
This Book was not Recommended by steve jobs
Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.
At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering.  
Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.
Driven by demons, Jobs could drive those around him to fury and despair. But his personality and products were interrelated, just as Apple’s hardware and software tended to be as if part of an integrated system. His tale is instructive and cautionary, filled with lessons about innovation, character, leadership, and values.

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16 Best FICTION Books for Entrepreneurs

01:) The Alchemist by Paulo Coelho

A special 25th-anniversary edition of the extraordinary international bestseller, including a new Foreword by Paulo Coelho.
Combining magic, mysticism, wisdom and wonder into an inspiring tale of self-discovery, The Alchemist has become a modern classic, selling millions of copies around the world and transforming the lives of countless readers across generations.
Paulo Coelho’s masterpiece tells the mystical story of Santiago, an Andalusian shepherd boy who yearns to travel in search of a worldly treasure. His quest will lead him to riches far different—and far more satisfying—than he ever imagined. Santiago’s journey teaches us about the essential wisdom of listening to our hearts, of recognizing opportunity and learning to read the omens strewn along life’s path, and, most importantly, to follow our dreams.

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02:) King Rat by James Clavell

Japanese POW camp Changi, Singapore: hell on earth for the soldiers contained within its barbed-wire walls. Officers and enlisted men, all prisoners together, yet the old hierarchies and rivalries survive. An American corporal, known as the King, has used his personality and wiles to facilitate trading with guards and locals to get needed food, supplies, even information into the camp. The imprisoned upper-class officers have never had to do things for themselves, and now they are reduced to wearing rags while the King’s clean shirt, gained through guts and moxie, seems like a luxury in comparison. In the camp, everything has its price and everything is for sale. But trading is illegal–and the King has made a formidable enemy. Robin Grey, the provost marshal, hates the King and all he represents. Grey, though he grew up modestly, fervently believes in the British class system: everyone should know their place, and he knows the King’s place is at the bottom.
The King does have a friend in Peter Marlowe, who, though wary of the King and himself a product of the British system, finds himself drawn to the charismatic man who just might be the only one who can save them from both the inhumanity of the prison camp but also from themselves. Powerful and engrossing, King Rat artfully weaves the author’s own World War II prison camp experiences into a compelling narrative of survival amidst the grim realities of war and what men can do when pushed to the edge. A taut masterwork of World War II historical fiction by bestselling author James Clavell.

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03:) Who Moved My Cheese? By Spencer Johnson

Who Moved My Cheese? is an amusing and enlightening story of four characters who live in a maze and look for cheese to nourish them and make them happy. Cheese is a metaphor for what you want to have in life – whether it is a good job, a loving relationship, money or a possession, health or spiritual peace of mind. And the maze is where you look for what you want – the organisation you work in or the family or community you live in. This profound book from bestselling author, Spencer Johnson, will show you how to anticipate change, adapt to change quickly, enjoy change and be ready to change quickly again and again. Discover the secret for yourself and learn how to deal with change, so that you suffer from less stress and enjoy more success in your work and in life. Written for all ages, this story takes less than an hour to read, but its unique insights can last for a lifetime.

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04:) Jurassic Park by Michael Crichton

“Frighteningly real…compelling… It’ll keep you riveted.” -The Detroit News
An astonishing technique for recovering and cloning dinosaur DNA has been discovered. Now humankind’s most thrilling fantasies have come true. Creatures extinct for aeons roam Jurassic Park with their awesome presence and profound mystery, and all the world can visit them – for a price. 
Until something goes wrong… 
In Jurassic Park, Michael Crichton taps all his mesmerizing talent and scientific brilliance to create his most electrifying technothriller.

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05:) An American Tragedy by Theodore Dreiser

The naturalist author Theodore Dreiser was obsessed with true crime, keeping track of articles and cases in the early 20th century. The product of this obsession was his 1925 novel, “An American Tragedy”, based on a true crime story from New York’s Adirondack Mountains region that Dreiser followed. This novel was one of Dreiser’s most successful works and has often been hailed as his masterpiece.

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06:) The Lemonade War by Jacqueline Davies

Family, fairness, and lemonade! Join siblings Evan and Jessie Treski as they battle over a lemonade stand, run a school courtroom, and discover who has stolen the neighbourhood bell at their grandmother’s home. In this collected edition of the first three books of the Lemonade War series: The Lemonade War, The Lemonade Crime, and The Bell Bandit, prolific and bestselling author Jaqueline Davies explores themes of entrepreneurialism, the difficulties of fairness, and the complex emotional depth of family relationships.

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07:) Ugly Americans by Ben Mezrich

Ugly Americans are the true story of John Malcolm, a Princeton graduate who travelled halfway around the world in search of the American dream and pulled off a trade that could be described as the biggest deal in the history of the financial markets.
Without speaking a word of Japanese, with barely a penny in his pocket, Malcolm was thrown into the bizarre life of an ex-pat trader. Surrounded by characters ripped right out of a Hollywood thriller, he quickly learned how to survive in a cutthroat world, at the feet of the biggest players the markets have ever known.
Malcolm was first an assistant trading huge positions for Nick Leeson, the rogue trader who brought down Barings Bank, the oldest in England. He was the right-hand man to an enigmatic and brilliant hedge-fund cowboy, Dean Carney, and grew into one of the biggest derivatives traders in all of Asia. Along the way, Malcolm fell in love with the daughter of a Yakuza gangster, built a vast fortune out of thin air, and came head to head with violent Japanese mobsters. Malcolm and his twentysomething, Ivy League-schooled colleagues rode the crashing waves of the Asian markets during the mid-to-late 1990s, culminating in a single deal the likes of which had never been seen before, or since.
A real-life mixture of Liar’s Poker and Wall Street, brimming with intense action, romance, underground sex, vivid locales, and exotic characters, Ugly Americans is the untold, true story that will rock the financial community and redefine an era.

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08:) Zen and the Art of Motorcycle Maintenance by Robert S. Pirsig

A penetrating examination of how we live and how to live better
A narration of a summer motorcycle trip undertaken by a father and his son, Zen and the Art of Motorcycle Maintenance becomes a personal and philosophical odyssey into fundamental questions on how to live. The narrator’s relationship with his son leads to a powerful self-reckoning; the craft of motorcycle maintenance leads to an austerely beautiful process for reconciling science, religion, and humanism. Resonant with the confusions of existence, this classic is a touching and transcendent book of life.
This new edition contains an interview with Pirsig and letters and documents detailing how this extraordinary book came to be.

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09:) The Remains of the Day by Kazuo Ishiguro

This is Kazuo Ishiguro’s profoundly compelling portrait of Stevens, the perfect butler, and of his fading, insular world in post-World War II England. Stevens, at the end of three decades of service at Darlington Hall, spending a day on a country drive, embarks as well on a journey through the past in an effort to reassure himself that he has served humanity by serving the “great gentleman,” Lord Darlington. But lurking in his memory are doubts about the true nature of Lord Darlington’s “greatness,” and much graver doubts about the nature of his own life.

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10:) The Greatest Salesman in the World by Og Mandino

What you are today is not important . . . for in this runaway bestseller you will learn how to change your life by applying the secrets you are about to discover in the ancient scrolls. 
“I will persist until I succeed.
I was not delivered into this world into defeat, nor does failure course in my veins. I am not a sheep waiting to be prodded by my shepherd. I am a lion and I refuse to talk, to walk, to sleep with the sheep.
The slaughterhouse of failure is not my destiny.
I will persist until I succeed.”
—From the ancient scroll marked III in The Greatest Salesman in the World

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11:) The Man in the Gray Flannel Suit by Sloan Wilson and Jonathan Franzen

Universally acclaimed when first published in 1955, The Man in the Gray Flannel Suit captured the mood of a generation. Its title — like Catch-22 and Fahrenheit 451 — has become a part of America’s cultural vocabulary. Tom Rath doesn’t want anything extraordinary out of life: just a decent home, enough money to support his family, and a career that won’t crush his spirit. After returning from World War II, he takes a PR job at a television network. It is inane, dehumanizing work. But when a series of personal crises force him to reexamine his priorities — and take responsibility for his past — he is finally moved to carve out an identity for himself. This is Sloan Wilson’s searing indictment of a society that had just begun to lose touch with its citizens. The Man in the Gray Flannel Suit is a classic of American literature and the basis of the award-winning film starring Gregory Peck. “A consequential novel.” — Saturday Review

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12:) Colourless Tsukuru Tazaki and His Years of Pilgrimage by Haruki Murakami

An instant #1 New York Times Bestseller, Colorless Tsukuru Tazaki and His Years of Pilgrimage is the remarkable story of a young man haunted by a great loss; of dreams and nightmares that have unintended consequences for the world around us; and of a journey into the past that is necessary to mend the present. Here Haruki Murakami—one of the most revered voices in literature today—gives us a story of love, friend­ship, and heartbreak for the ages.

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13:) Atlas Shrugged by Ayn Rand

Atlas Shrugged is a 1957 novel by Ayn Rand. Rand’s fourth and final novel, it was also her longest, and the one she considered to be her magnum opus in the realm of fiction writing. Atlas Shrugged includes elements of science fiction, mystery, and romance, and it contains Rand’s most extensive statement of Objectivism in any of her works of fiction.
The book depicts the dystopian United States in which private businesses suffer under increasingly burdensome laws and regulations. Railroad executive Dagny Taggart and her lover, steel magnate Hank Rearden, struggle against “looters” who want to exploit their productivity. Dagny and Hank discover that a mysterious figure called John Galt is persuading other business leaders to abandon their companies and disappear as a “strike” of productive individuals against the looters. The novel ends with the strikers planning to build a new capitalist society based on Galt’s philosophy of reason and individualism.
The theme of Atlas Shrugged, as Rand described it, is “the role of man’s mind in existence”. The book explores a number of philosophical themes from which Rand would subsequently develop Objectivism. In doing so, it expresses the advocacy of reason, individualism, and capitalism, and depicts what Rand saw to be the failures of governmental coercion.

Click here to Buy It Now On Amazon

14:) Five Temptations of a CEO by Patrick Lencioni

A commemorative edition of the landmark book from Patrick Lencioni When it was published ten years ago, The Five Temptations of a CEO was like no other business book that came before. Highly sought-after management consultant Patrick Lencioni deftly told the tale of a young CEO who, facing his first annual board review, knows he is failing but doesn’t know why. Refreshingly original and utterly compelling, this razor-sharp novelette plus self-assessment (written to be read in one sitting) serves as a timeless and potent reminder that success as a leader can come down to practising a few simple behaviours? behaviours that are painfully difficult for each of us to master. Any executive can learn how to recognize the mistakes that leaders can make and how to avoid them. The lessons of The Five Temptations of a CEO are as relevant today as ever, and this special anniversary edition celebrates ten years of inspiration and enlightenment with a brand new introduction and reflections from Lencioni on the new challenges in business and leadership that have occurred in the past ten years.

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15:) Oh, The Places You’ll Go! By Dr Seuss

From soaring to high heights and seeing great sights to being left in a Lurch on a prickle-ly perch, Dr Seuss addresses life’s ups and downs with his trademark humorous verse and illustrations, while encouraging readers to find the success that lies within. In a starred review, Booklist notes, “Seuss’s message is simple but never sappy: life may be a ‘Great Balancing Act,’ but through it all ‘There’s fun to be done.’” A perennial favourite and a perfect gift for anyone starting a new phase in their life!

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16:) The Richest Man in Babylon by George S. Clason

“As a young man, I came across George S. Clason’s classic 1926 book The Richest Man in Babylon, which offered commonsense financial advice told through ancient parables. I recommend it to everyone.” –Tony Robbins, in Money: Master the Game
The ancient Babylonians were the first people to discover the universal laws of prosperity. In The Richest Man in Babylon, George S. Clason reveals their secrets for creating, growing, and retaining wealth. 
Through these entertaining tales of merchants, tradesmen, and herdsmen, you’ll learn how to save more out what you earn, get out of debt, put your money to work, attract good luck, choose wise investments, and safeguard a lasting fortune.
A condensed version of this book is also available: The Richest Man in Babylon–Six Laws of Wealth by Charles Conrad.

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16 Classic Books Everyone Should Read In Their Lifetime Part I

01:) Pride and Prejudice by Jane Austen

The Bennet family is in a bit of a jam. With five daughters and no sons, their property is entailed away from their line, and all the women will be largely penniless when their father dies. And so the best way to ensure the most comfortable livelihood for all is for at least one of the five girls to marry “well”, which has their mother’s sharp eye ever seeking a single man in possession of a good fortune.
The situation deepens when we take a look at the ladies in question. For the Bennet sisters aren’t wholly on board with marrying anyone flung at them. And when the solicitous Mr. Bingley moves in to an elaborate estate nearby, bringing with him some illustrious company, the entire Bennet household is flung on its end. The result is Austen’s signature novel, where many subtle shades of pride do battle with multitudinous layers of prejudice.

02:) The Picture of Dorian Gray by Oscar Wilde

The Picture of Dorian Gray is an 1891 philosophical novel by Irish writer and playwright Oscar Wilde. First published as a serial story in the July 1890 issue of Lippincott’s Monthly Magazine, the editors feared the story was indecent, and without Wilde’s knowledge, deleted five hundred words before publication. Despite that censorship, The Picture of Dorian Gray offended the moral sensibilities of British book reviewers, some of whom said that Oscar Wilde merited prosecution for violating the laws guarding the public morality. In response, Wilde aggressively defended his novel and art in correspondence with the British press. Wilde revised and expanded the magazine edition of The Picture of Dorian Gray (1890) for publication as a novel; the book edition (1891) featured an aphoristic preface — an apologia about the art of the novel and the reader. The content, style, and presentation of the preface made it famous in its own literary right, as social and cultural criticism. In April 1891, the editorial house Ward, Lock and Company published the revised version of The Picture of Dorian Gray.
The situation deepens when we take a look at the ladies in question. For the Bennet sisters aren’t wholly on board with marrying anyone flung at them. And when the solicitous Mr. Bingley moves in to an elaborate estate nearby, bringing with him some illustrious company, the entire Bennet household is flung on its end. The result is Austen’s signature novel, where many subtle shades of pride do battle with multitudinous layers of prejudice.

03:) To Kill A Mockingbird by Harper Lee

Harper Lee’s Pulitzer Prize-winning masterwork of honor and injustice in the deep South—and the heroism of one man in the face of blind and violent hatred
One of the most cherished stories of all time, To Kill a Mockingbird has been translated into more than forty languages, sold more than forty million copies worldwide, served as the basis for an enormously popular motion picture, and was voted one of the best novels of the twentieth century by librarians across the country. A gripping, heart-wrenching, and wholly remarkable tale of coming-of-age in a South poisoned by virulent prejudice, it views a world of great beauty and savage inequities through the eyes of a young girl, as her father—a crusading local lawyer—risks everything to defend a black man unjustly accused of a terrible crime.

04:) Bleak House by Charles Dickens

In the fog of London, lawyers enrich themselves with endless litigation over a dwindling inheritance. A sterling example of Dickens’s genius for character, dramatic construction, and social satire, this novel was hailed by Edmund Wilson as a “masterpiece”.

05:) War and Peace by Leo Tolstoy

Striking a balance between philosophical discussion and compelling story-telling, War and Peace transcends the restrictions that Tolstoy perceived in the conventional novel.
Set in Russia during the Napoleonic era, this epic novel follows the fortunes of five aristocratic Russian families over the course of the French invasion. Tolstoy’s timeless portrayal of the fates of families set against the backdrop of war is ultimately optimistic and life-affirming, with the educated, but socially awkward Count Pierre Bezukhov often giving voice to Tolstoy’s own beliefs.
Weaving together the historical and the personal, this powerful work of Russian literature encompasses the entirety of human existence.

06:) Persuasion by Jane Austenn

At twenty-­seven, Anne Elliot is no longer young and has few romantic prospects. Eight years earlier, she had been persuaded by her friend Lady Russell to break off her engagement to Frederick Wentworth, a handsome naval captain with neither fortune nor rank. What happens when they encounter each other again is movingly told in Jane Austen’s last completed novel. Set in the fashionable societies of Lyme Regis and Bath, Persuasion is a brilliant satire of vanity and pretension, but, above all, it is a love story tinged with the heartache of missed opportunities.

For more than seventy years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,700 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.

07:) The Color Purple by Alice Walker

Celie has grown up poor in rural Georgia, despised by the society around her and abused by her own family. She strives to protect her sister, Nettie, from a similar fate, and while Nettie escapes to a new life as a missionary in Africa, Celie is left behind without her best friend and confidante, married off to an older suitor, and sentenced to a life alone with a harsh and brutal husband.
In an attempt to transcend a life that often seems too much to bear, Celie begins writing letters directly to God. The letters, spanning 20 years, record a journey of self-discovery and empowerment guided by the light of a few strong women. She meets Shug Avery, her husband’s mistress and a jazz singer with a zest for life, and her stepson’s wife, Sophia, who challenges her to fight for independence. And though the many letters from Celie’s sister are hidden by her husband, Nettie’s unwavering support will prove to be the most breathtaking of all
The Color Purple has sold more than five million copies, inspired an Academy Award-nominated film starring Whoopi Goldberg and Oprah Winfrey and directed by Steven Spielberg, and been adapted into a Tony-nominated Broadway musical. Lauded as a literary masterpiece, this is the groundbreaking novel that placed Walker “in the company of Faulkner” (The Nation) and remains a wrenching – yet intensely uplifting – experience for new generations of listeners.

08:) Little Women by Louisa May Alcott

Little Women was originally published in two volumes in 1868 and 1869. It follows the lives of the four March sisters—Meg, Jo, Beth and Amy— from childhood to womanhood and is loosely based on the author and her three sisters. Although Little Women was a novel for girls, it differed notably from the current writings for children, especially girls. The book was an immediate commercial and critical success and has since been adapted for cinema, TV, Broadway and even the opera.

09:) The Count of Monte Cristo by Alexandre Dumas

Thrown in prison for a crime he has not committed, Edmond Dantes is confined to the grim fortress of If. There he learns of a great hoard of treasure hidden on the Isle of Monte Cristo and he becomes determined not only to escape, but also to unearth the treasure and use it to plot the destruction of the three men responsible for his incarceration. Dumas’ epic tale of suffering and retribution, inspired by a real-life case of wrongful imprisonment, was a huge popular success when it was first serialized in the 1840s.
Robin Buss’s lively English translation is complete and unabridged, and remains faithful to the style of Dumas’s original. This edition includes an introduction, explanatory notes and suggestions for further reading.

For more than seventy years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,700 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.

10:) The Outsiders by Susan Eloise Hinton

The Outsiders is about two weeks in the life of a 14-year-old boy. The novel tells the story of Ponyboy Curtis and his struggles with right and wrong in a society in which he believes that he is an outsider. According to Ponyboy, there are two kinds of people in the world: greasers and socs. A soc (short for “social”) has money, can get away with just about anything, and has an attitude longer than a limousine. A greaser, on the other hand, always lives on the outside and needs to watch his back. Ponyboy is a greaser, and he’s always been proud of it, even willing to rumble against a gang of socs for the sake of his fellow greasers–until one terrible night when his friend Johnny kills a soc. The murder gets under Ponyboy’s skin, causing his bifurcated world to crumble and teaching him that pain feels the same whether a soc or a greaser. 

11:) The Brothers Karamazov by Fyodor Dostoyevskyn

The Brothers Karamasov is a murder mystery, a courtroom drama, and an exploration of erotic rivalry in a series of triangular love affairs involving the “wicked and sentimental” Fyodor Pavlovich Karamazov and his three sons―the impulsive and sensual Dmitri; the coldly rational Ivan; and the healthy, red-cheeked young novice Alyosha. Through the gripping events of their story, Dostoevsky portrays the whole of Russian life, is social and spiritual striving, in what was both the golden age and a tragic turning point in Russian culture.
This award-winning translation by Richard Pevear and Larissa Volokhonsky remains true to the verbal
inventiveness of Dostoevsky’s prose, preserving the multiple voices, the humor, and the surprising modernity of the original. It is an achievement worthy of Dostoevsky’s last and greatest novel.

12:) Jane Eyre by Charlotte Brontë

Initially published under the pseudonym Currer Bell in 1847, Charlotte Brontë’s Jane Eyreerupted onto the English literary scene, immediately winning the devotion of many of the world’s most renowned writers, including William Makepeace Thackeray, who declared it a work “of great genius.” Widely regarded as a revolutionary novel, Brontë’s masterpiece introduced the world to a radical new type of heroine, one whose defiant virtue and moral courage departed sharply from the more acquiescent and malleable female characters of the day. Passionate, dramatic, and surprisingly modern, Jane Eyre endures as one of the world’s most beloved novels.

13:) Daniel Deronda by George Eliot

Gwendolen Harleth gambles her happiness when she marries a sadistic aristocrat for his money. Beautiful, neurotic, and self-centred, Gwendolen is trapped in an increasingly destructive relationship, and only her chance encounter with the idealistic Deronda seems to offer the hope of a brighter future. Deronda is searching for a vocation, and in embracing the Jewish cause he finds one that is both visionary and life-changing. Damaged by their pasts, and alienated from the society around them,
they must both discover the values that will give their lives meaning.

George Eliot’s powerful novel is set in a Britain whose ruling class is decadent and materialistic, its power likely to be threatened by a politically emergent Germany. The novel’s exploration of sexuality, guilt, and the will to power anticipates later developments in fiction, and its linking of the personal and the political in a context of social and economic crisis gives it especial relevance to the dominant issues of the twenty-first century.

14:) A Christmas Carol by Charles Dickens

With those famous words unfolds a tale that renews the joy and caring that are Christmas. Whether we read it aloud with our family and friends or open the pages on a chill winter evening to savor the story in solitude, Charles Dickens’ A Christmas Carol is a very special holiday experience.

It is the one book that every year will warm our hearts with favorite memories of Ebenezer Scrooge, Tiny Tim, Bob Cratchit, and the Ghosts of Christmas Past, Present, and Future—and will remind us with laughter and tears that the true Christmas spirit comes from giving with love.

With a heartwarming account of Dickens’ first reading of the Carol, and a biographical sketch.

15:) Flowers for Algernon by Daniel Keyes

With more than five million copies sold, Flowers for Algernon is the beloved, classic story of a mentally disabled man whose experimental quest for intelligence mirrors that of Algernon, an extraordinary lab mouse. In poignant diary entries, Charlie tells how a brain operation increases his IQ and changes his life. As the experimental procedure takes effect, Charlie’s intelligence expands until it surpasses that of the doctors who engineered his metamorphosis. The experiment seems to be a scientific breakthrough of paramount importance–until Algernon begins his sudden, unexpected deterioration. Will the same happen to Charlie?

16:) The Adventures of Huckleberry Finn by Mark Twain

Adventures of Huckleberry Finn is a novel by Mark Twain, first published in the United Kingdom in December 1884 and in the United States in February 1885. Commonly named among the Great American Novels, the work is among the first in major American literature to be written throughout in vernacular English, characterized by local color regionalism. It is told in the first person by Huckleberry “Huck” Finn, a friend of Tom Sawyer and narrator of two other Twain novels (Tom Sawyer Abroad and Tom Sawyer, Detective).
It is a direct sequel to The Adventures of Tom Sawyer. The book is noted for its colorful description of people and places along the Mississippi River. Set in a Southern antebellum society that had ceased to exist about twenty years before the work was published, Adventures of Huckleberry Finn is an often scathing satire on entrenched attitudes, particularly racism.

10 Best Books Every Leader Should Read

01:) I Love Capitalism!: An American Story

Iconoclastic entrepreneur and New York legend Ken Langone tell the compelling story of how a poor boy from Long Island became one of America’s most successful businessmen.
Ken Langone has seen it all on his way to a net worth beyond his wildest dreams. A pillar of corporate America for decades, he’s a co-founder of Home Depot, a former director of the New York Stock Exchange, and a world-class philanthropist (including $200 million for NYU’s Langone Health). In this memoir, he finally tells the story of his unlikely rise and controversial career. It’s also a passionate defence of the American Dream — of preserving a country in which any hungry kid can reach the maximum potential of his or her talents and work ethic.
In a series of fascinating stories, Langone shows how he struggled to get an education, break into Wall Street, and scramble for an MBA at night while competing with privileged competitors by day. He shares how he learned how to evaluate what a business is worth and apply his street smarts to 8-figure and 9-figure deals. And he’s not shy about discussing, for the first time, his epic legal and PR battle with former NY Governor Eliot Spitzer.
His ultimate theme is that free enterprise is the key to giving everyone a leg up. As he writes:
This book is my love song to capitalism. Capitalism works! And I’m living proof — it works for everybody. Absolutely anybody is entitled to dream big, and absolutely everybody should dream big. I did. Show me where the silver spoon was in my mouth. I’ve got to argue profoundly and passionately: I’m the American Dream.

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02:) Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization

Every organization is composed of tribes, naturally occurring groups of between 20 and 150 people. Until now, only a few leaders could identify and develop their tribes, and those rare individuals were rewarded with loyalty, productivity, and industry-changing innovation. Tribal Leadership shows leaders how to assess, identify, and upgrade their tribes’ cultures, one stage at a time. The result is an organization that can thrive in any economy.

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03:) Crucial Accountability: Tools for Resolving Violated Expectations, Broken Commitments, and Bad Behavior

Behind the problems that routinely plague our organizations and families, you’ll find individuals who are either unwilling or unable to deal with broken promises. Colleagues break a rule, coworkers miss a deadline, friends fail to live up to commitments (or just plain behave badly), and nobody says a word. Nobody holds anyone accountable. With repeated infractions, individuals become increasingly upset until they finally do speak their minds, but they do so poorly–often creating whole new sets of problems.
Research proves that mishandled disappointments aren’t just morale killers, they’re institution killers–diminishing organizational performance by 20 to 50 per cent and accounting for up to 90 per cent of all divorces.
Everyone knows how to run for cover, or, if sufficiently provoked, step up to problems in a way that causes a real ruckus. Crucial Accountability teaches you how to deal with violated expectations in a way that solves the problem at hand without harming the relationship–and, in fact, even strengthens it.
Broken promises, missed deadlines, poor behaviour–they don’t just make others’ lives miserable; they can sap up to 50 per cent of organizational performance and account for the vast majority of divorces. Crucial Accountability offers the tools for improving relationships in the workplace and in life and for resolving all these problems–permanently.

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04:) The Leadership Secrets of Billy Graham

A behind-the-scenes analysis of 21 essential leadership principles from the life of Billy Graham looms large as one of the twentieth century’s most influential and innovative leaders. Most people are unaware of his remarkable effectiveness as not only preacher and pastor, but as a CEO and a global leader as well. The Leadership Secrets of Billy Graham is full of transferable applications for leaders in the church, parachurch, academia, government, and business. Lively interviews with his closest associates illustrate 21 principles that have driven six decades of visionary impact. First-hand accounts reveal stories of courageous leadership and growth through painful lessons. Graham’s relentless application of core beliefs and leadership principles have resulted in, among many honours, being listed in Gallup’s ten ‘most admired men’ thirty times, more than anyone else. Time magazine named him one of the top ten leaders of the twentieth century. This book asks: How did this happen? What are the essentials he embraced to achieve such extraordinary results? What can we learn from him and apply to our own leadership roles? This book is dedicated to those readers. Who sense the pressing need in today’s world for inspired leadership. Who rise to leadership’s high calling and are willing to carry its weight. Who are determined to deepen and expand their capacities and effectiveness

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05:) The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results

People are using this simple, powerful concept to focus on what matters most in their personal and work lives. Companies are helping their employees be more productive with study groups, training, and coaching. Sales teams are boosting sales. Churches are conducting classes and recommending for their members.
By focusing their energy on one thing at a time people are living more rewarding lives by building their careers, strengthening their finances, losing weight and getting in shape, deepening their faith, and nurturing stronger marriages and personal relationships.
YOU WANT LESS. You want fewer distractions and less on your plate. The daily barrage of e-mails, texts, tweets, messages, and meetings distract you and stress you out. The simultaneous demands of work and family are taking a toll. And what’s the cost? Second-rate work, missed deadlines, smaller paychecks, fewer promotions–and lots of stress.
AND YOU WANT MORE. You want more productivity from your work. More income for a better lifestyle. You want more satisfaction from life, and more time for yourself, your family, and your friends.
NOW YOU CAN HAVE BOTH ― LESS AND MORE. In The ONE Thing, you’ll learn to * cut through the clutter * achieve better results in less time * build momentum toward your goal* dial down the stress * overcome that overwhelmed feeling * revive your energy * stay on track * master what matters to you The ONE Thing delivers extraordinary results in every area of your life–work, personal, family, and spiritual. WHAT’S YOUR ONE THING?

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06:) The 15 Invaluable Laws of Growth: Live Them and Reach Your Potential 

Are there tried and true principles that are always certain to help a person grow? John Maxwell says the answer is yes. He has been passionate about personal development for over fifty years, and for the first time, he teaches everything he has gleaned about what it takes to reach our potential. In the way that only he can communicate, John teaches . . .
  • The Law of the Mirror: You Must See Value in Yourself to Add Value to Yourself
  • The Law of Awareness: You Must Know Yourself to Grow Yourself
  • The Law of Modeling: It’s Hard to Improve When You Have No One But Yourself to Follow
  • The Law of the Rubber Band: Growth Stops When You Lose the Tension Between Where You are and Where You Could Be
  • The Law of Contribution: Developing Yourself Enables You to Develop Others
This third book in John Maxwell’s Laws series (following the 2-million seller The 21 Irrefutable Laws of Leadership and The 17 Indisputable Laws of Teamwork) will help you become a lifelong learner whose potential keeps increasing and never gets “used up.”

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07:) David and Goliath: Underdogs, Misfits, and the Art of Battling Giants

Three thousand years ago on a battlefield in ancient Palestine, a shepherd boy felled a mighty warrior with nothing more than a stone and a sling, and ever since then, the names of David and Goliath have stood for battles between underdogs and giants. David’s victory was improbable and miraculous. He shouldn’t have won.
Or should he have?
In David and Goliath, Malcolm Gladwell challenges how we think about obstacles and disadvantages, offering a new interpretation of what it means to be discriminated against, or cope with a disability, or lose a parent, or attend a mediocre school, or suffer from any number of other apparent setbacks.
Gladwell begins with the real story of what happened between the giant and the shepherd boy those many years ago. From there, David and Goliath examines Northern Ireland’s Troubles, the minds of cancer researchers and civil rights leaders, murder and the high costs of revenge, and the dynamics of successful and unsuccessful classrooms—all to demonstrate how much of what is beautiful and important in the world arises from what looks like suffering and adversity.
In the tradition of Gladwell’s previous bestsellers—The Tipping Point, Blink, Outliers and What the Dog Saw—David and Goliath draw upon history, psychology, and powerful storytelling to reshape the way we think of the world around us.

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08:) Handling Difficult People: Easy Instructions for Managing the Difficult People in Your Life

At one point or another, you’ll encounter someone who is inconsiderate, irate, or aggressive and you’ll need to know how to effectively manage the situation. Handling Difficult People helps you deal with the toxic personalities in all areas of your life, including in the workplace, at home, and during everyday interactions. Inside, you’ll find the strategies and tools you need to spot the ten most common personality types and information on why these people behave in such an irritating manner. This book also teaches you what you should do when you’re confronted by a difficult person as well as how to avoid these types of people altogether.
With the time-tested advice and techniques in Handling Difficult People, you’ll confidently manage any toxic situation–and learn what you can do to help yourself

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09:) The Five Temptations of a CEO, Anniversary Edition: A Leadership Fable

A commemorative edition of the landmark book from Patrick Lencioni When it was published ten years ago, The Five Temptations of a CEO was like no other business book that came before. Highly sought-after management consultant Patrick Lencioni deftly told the tale of a young CEO who, facing his first annual board review, knows he is failing but doesn’t know why. Refreshingly original and utterly compelling, this razor-sharp novelette plus self-assessment (written to be read in one sitting) serves as a timeless and potent reminder that success as a leader can come down to practising a few simple behaviours? behaviours that are painfully difficult for each of us to master. Any executive can learn how to recognize the mistakes that leaders can make and how to avoid them. The lessons of The Five Temptations of a CEO are as relevant today as ever, and this special anniversary edition celebrates ten years of inspiration and enlightenment with a brand new introduction and reflections from Lencioni on the new challenges in business and leadership that have occurred in the past ten years.

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10:) Ego Is the Enemy

While the history books are filled with tales of obsessive, visionary geniuses who remade the world in their image with sheer, almost irrational force, I’ve found that history is also made by individuals who fought their egos at every turn, who eschewed the spotlight, and who put their higher goals above their desire for recognition.” – from the Prologue
Many of us insist on the main impediment to a full, successful life is the outside world. In fact, the most common enemy lies within our ego. Early in our careers, it impedes learning and the cultivation of talent. With success, it can blind us to our faults and sow future problems. In failure, it magnifies each blow and makes recovery more difficult. At every stage, ego holds us back.
The Ego is the Enemy draws on a vast array of stories and examples, from literature to philosophy to history. We meet fascinating figures like Howard Hughes, Katharine Graham, Bill Belichick, and Eleanor Roosevelt, all of whom reached the highest levels of power and success by conquering their own egos. Their strategies and tactics can be ours as well.
But why should we bother fighting ego in an era that glorifies social media, reality TV, and other forms of shameless self-promotion?  Armed with the lessons in this book, as Holiday writes, “you will be less invested in the story you tell about your own specialness, and as a result, you will be liberated to accomplish the world-changing work you’ve set out to achieve.

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16 Books Donald Trump Thinks Everyone Should Read

Donald John Trump is the 45th and current president of the United States. Before entering politics, he was a businessman and television personality. Trump was born and raised in the New York City borough of Queens and received a B.S. degree in economics from the Wharton School at the University of Pennsylvania.

01:) Essays and Lectures by Ralph Waldo Emerson

This first Library of America volume of Emerson’s writing covers the most productive period of his life, 1832–1860. Our most eloquent champion of individualism, Emerson acknowledges at the same time the countervailing pressures of society in American life. Even as he extols what he called “the great and crescive self,” he dramatizes and records its vicissitudes.
Here are the indispensable and most renowned works, including “The American Scholar” (“our intellectual Declaration of Independence,” as Oliver Wendell Holmes called it), “The Divinity School Address,” considered atheistic by many of his listeners, the summons to “Self-Reliance,” along with the more embattled realizations of “Circles” and, especially, “Experience.” Here, too, are his wide-ranging portraits of Montaigne, Shakespeare, and other “representative men,” and his astute observations on the habits, lives, and prospects of the English and American people.
Emerson’s enduring power is apparent everywhere in American literature: in those, like Whitman and some of the major twentieth-century poets, who seek to corroborate his vision, and among those, like Hawthorne and Melville, who questioned, qualified, and struggled with it. Emerson’s vision reverberates also in the tradition of American philosophy, notably in the writings of William James and John Dewey, in the works of his European admirers, such as Nietzsche, and in the avant-garde theorists of our own day who write on the nature and function of language. The reasons for Emerson’s durability will be obvious to any reader who follows the exhilarating, exploratory movements of his mind in this uniquely full gathering of his work.

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02:) On China by Henry Kissinger

In this sweeping and insightful history, Henry Kissinger turns for the first time at book-length to a country he has known intimately for decades and whose modern relations with the West he helped shape. On China illuminates the inner workings of Chinese diplomacy during such pivotal events as the initial encounters between China and tight line modern European powers, the formation and breakdown of the Sino-Soviet alliance, the Korean War, and Richard Nixon’s historic trip to Beijing. With a new final chapter on the emerging superpower’s twenty-first-century role in global politics and economics, On China provides a historical perspective on Chinese foreign affairs from one of the premier statesmen of our time.

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03:) One Billion Customers by James McGregor

It is well known that with a population of 1.3 billion people, China’s market is moving quickly toward surpassing those of North America and Europe combined. Companies from the United States and around the globe are flocking there to buy, sell, manufacture, and create new products. But as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is conducted with a lot of subterfuge — nothing is as it seems and nothing about doing business in China is easy.
Destined to become the bible for business people in China, One Billion Customers shows how to navigate the often treacherous waters of Chinese deal-making. Brilliantly written by an author who has lived in China for nearly two decades, the book reveals indispensable, street-smart strategies, tactics, and lessons for succeeding in the world’s fastest-growing consumer market.
Foreign companies rightly fear that Chinese partners, customers, or suppliers will steal their technology or trade secrets or simply pick their pockets. Testy relations between China’s Communist leaders and the United States and other democracies can trap foreign companies in a political crossfire. McGregor has seen or experienced it all, and now he shares his insights into how China really works.
One Billion Customers maximizes the expansive knowledge of a respected journalist, well-known businessman, and ultimate China insider, offering compelling narratives of personalities, business deals, and lessons learned — from Morgan Stanley’s creation of a joint-venture Chinese investment bank to the pleasure dome of a smuggler whose $6 billion operation demonstrates how corruption greases the wheels of Chinese commerce. With nearly 100 strategies for conducting business in China, this unprecedented account combines practical lessons with the story of China’s remarkable rise to power.

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04:) The Prince by Niccolo Machiavelli

The Prince, by Niccolo Machiavelli, is a 16th-century political treatise. The Prince is sometimes claimed to be one of the first works of modern philosophy, especially modern political philosophy, in which the effective truth is taken to be more important than any abstract ideal. It was also in direct conflict with the dominant Catholic and scholastic doctrines of the time concerning politics and ethics. The Prince has the general theme of accepting that the aims of princes—such as glory and survival—can justify the use of immoral means to achieve those ends. Although it is relatively short, the treatise is the most remembered of Machiavelli’s works and the one most responsible for bringing the word “Machiavellian” into usage as a pejorative. It even contributed to the modern negative connotations of the words “politics” and “politician” in western countries. In terms of subject matter, it overlaps with the much longer Discourses on Livy, which was written a few years later. Machiavelli emphasized the need for realism, as opposed to idealism. Along with this, he stresses the difference between human beings and animals since “there are two ways of contending, one in accordance with the laws, the other by force; the first of which is proper to men, the second to the beast”. In The Prince, he does not explain what he thinks the best ethical or political goals are, except the control of one’s own fortune, as opposed to waiting to see what chance brings. Machiavelli took it for granted that would-be leaders naturally aim at glory or honour. He associated these goals with a need for “virtue” and “prudence” in a leader, and saw such virtues as essential to good politics and indeed the common good. That great man should develop and use their virtue and prudence was a traditional theme of advice to Christian princes. And that more virtue meant less reliance on chance was a classically influenced “humanist commonplace” in Machiavelli’s time, as Fischer says, even if it was somewhat controversial. However, Machiavelli went far beyond other authors in his time, who in his opinion left things to fortune, and therefore to bad rulers, because of their Christian beliefs. He used the words “virtue” and “prudence” to refer to glory-seeking and spirited excellence of character, in strong contrast to the traditional Christian uses of those terms, but more keeping with the original pre-Christian Greek and Roman concepts from which they derived. He encouraged ambition and risk-taking. So in another break with tradition, he treated not only stability but also radical innovation, as possible aims of a prince in a political community. Managing major reforms can show off a Prince’s virtue and give him glory. He clearly felt Italy needed major reform in his time, and this opinion of his time is widely shared. Machiavelli’s descriptions in The Prince encourage leaders to attempt to control their fortune gloriously, to the extreme extent that some situations may call for a fresh “founding” (or re-founding) of the “modes and orders” that define a community, despite the danger and necessary evil and lawlessness of such a project. Founding a wholly new state, or even a new religion, using injustice and immorality has even been called the chief theme of The Prince. Machiavelli justifies this position by explaining how if “a prince did not win love he may escape hate” by personifying injustice and immorality; therefore, he will never loosen his grip since “fear is held by the apprehension of punishment” and never diminishes as time goes by. For a political theorist to do this in public was one of Machiavelli’s clearest breaks not just with medieval scholasticism, but with the classical tradition of political philosophy, especially the favourite philosopher of Catholicism at the time, Aristotle. This is one of Machiavelli’s most lasting influences upon modernity.

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05:) Ideas and Opinions by Albert Einstein

A new edition of the most definitive collection of Albert Einstein’s popular writings gathered under the supervision of Einstein himself. The selections range from his earliest days as a theoretical physicist to his death in 1955; from such subjects as relativity, nuclear war or peace, and religion and science, to human rights, economics, and government.

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06:) The Power of Positive Thinking by Norman Vincent Peale

An international bestseller with over five million copies in print, The Power of Positive Thinking has helped men and women around the world to achieve fulfilment in their lives through Dr Norman Vincent Peale’s powerful message of faith and inspiration.
In this phenomenal bestseller, “written with the sole objective of helping the reader achieve a happy, satisfying, and worthwhile life,” Dr Peale demonstrates the power of faith in action. With the practical techniques outlined in this book, you can energize your life—and give yourself the initiative needed to carry out your ambitions and hopes. You’ll learn how to:
· Believe in yourself and in everything you do
· Build new power and determination
· Develop the power to reach your goals
· Break the worry habit and achieve a relaxed life
· Improve your personal and professional relationships
· Assume control over your circumstances
· Be kind to yourself

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07:) Iacocca: An Autobiography by Lee Iacocca

He’s an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president.
The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn’t get mad, he got even. He led a battle for Chrysler’s survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.
In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford’s reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn’t know how to cash the check.

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08:) The Great Revolt by Salena Zito and Brad Todd

Political experts were wrong about the 2016 election and they continue to blow it, predicting the coming demise of the President without pausing to consider the durability of the winds that swept him into office.
Salena Zito and Brad Todd have travelled over 27,000 miles of country roads to interview more than three hundred Trump voters in ten swing counties. What emerges is a group of citizens who span job descriptions, income brackets, education levels, and party allegiances, united by their desire to be part of a movement larger than themselves. They want to put pragmatism before ideology, put localism before globalism, and demand the respect they deserve from Washington.
The 2016 election signalled a realignment in American politics that will outlast any one president. Zito and Todd reframe the discussion of the “Trump voter” to answer the question, What’s next?

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09:) The Art of War by Sun Tzu

The Art of War is an ancient Chinese military treatise dating from the Late Spring and Autumn Period (roughly 5th century BC). The work, which is attributed to the ancient Chinese military strategist Sun Tzu (“Master Sun”, also spelt Sunzi), is composed of 13 chapters. Each one is devoted to an aspect of warfare and how it applies to military strategy and tactics. For almost 1,500 years it was the lead text in an anthology that would be formalised as the Seven Military Classics by Emperor Shenzong of Song in 1080. The Art of War remains the most influential strategy text in East Asian warfare and has influenced both Eastern and Western military thinking, business tactics, legal strategy, lifestyles and beyond.
Twenty-Five Hundred years ago, Sun Tzu wrote this classic book of military strategy based on Chinese warfare and military thought. Since that time, all levels of military have used the teaching on Sun Tzu to warfare and civilization have adapted these teachings for use in politics, business and everyday life. The Art of War is a book which should be used to gain the advantage of opponents in the boardroom and battlefield alike.

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10:) Cashflow Quadrant by Robert Kiyosaki

The Cashflow Quadrant is the follow-up guide to finding the financial fast track that best works for you. It reveals the strategies necessary for moving beyond just job security to greater financial security by generating wealth from four selective financial quadrants. This work will reveal why some people work less, earn more, pay less in taxes, and feel more financially secure than others. It’s simply a matter of knowing which quadrant to work in.

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11:) Talent Is Overrated by Geoff Colvin

Why are certain people so incredibly great at what they do? Most of us think we know the answer—but we’re almost always wrong. That’s important, because if we’re wrong on this crucial question, then we have zero chance of getting significantly better at anything we care about.
Happily, the real source of great performance is no longer a mystery. Bringing together extensive scientific research, bestselling author Geoff Colvin shows where we go wrong and what actually makes world-class performers so remarkable. It isn’t specific, innate talent, nor is it plain old hard work. It’s a very specific type of work that anyone can do—but most people don’t.
What’s more, the principles of great performance apply to virtually any activity that matters to you. Readers worldwide have been inspired by this book’s liberating message: You don’t need a one-in-a-million natural gift. Better performance, and maybe even world-class performance, is closer than you think.

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12:) The Russia Hoax by Gregg Jarrett

The Russia Hoax reveals how persons within the FBI and Barack Obama’s Justice Department worked improperly to help elect Hillary Clinton and defeat Donald Trump in the 2016 presidential election.
When this suspected effort failed, those same people appear to have pursued a contrived investigation of President Trump in an attempt to undo the election results and remove him as president.
The evidence suggests that partisans within the FBI and the Department of Justice, driven by personal animus and a misplaced sense of political righteousness, surreptitiously acted to subvert electoral democracy in our country.
The book will examine:
  • How did Hillary Clinton manage to escape prosecution despite compelling evidence she violated the law?
  • Did Peter Strzok, James Comey, Andrew McCabe, Loretta Lynch, and others obstruct justice by protecting Clinton?
  • Why was there never a legitimate criminal investigation of Clinton in the Uranium One case?
  • Are the text messages exchanged between Strzok and FBI lawyer Lisa Page evidence of a concerted effort to undermine the electoral process?
  • Was there ever any real evidence of “collusion” between Trump and the Russians?
  • Did Trump obstruct justice in the firing of Comey or was he legally exercising his constitutional authority?
  • Did the FBI and DOJ improperly use a discredited “dossier” about Trump to obtain a FISA warrant to spy on Trump associates?
  • Should Muller have disqualified himself under the special counsel law based on glaring conflicts of interest?
  • Was fired National Security Adviser Michael Flynn unfairly charged with making a false statement?
With insightful analysis and a fact-filled narrative, The Russia Hoax delves deeply into Democrat wrongdoing.

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13:) The Last Lion 2: Winston Spencer Churchill: Alone, 1932-40 by William Manchester

Alone is the second volume of William Manchester’s brilliant three-volume biography of Winston Churchill. In this volume, we witness the war within, before the colossal war to come. During this period, Churchill was tested as few men are: relentlessly pursued by creditors, disowned by his own party, vociferously dismissed by the press as a warmonger, and twice nearly lost his seat in Parliament. Yet despite his personal and political troubles, Churchill managed to assemble a vast, underground intelligence network-both within the British government and on the continent-which provided him with more complete and accurate information on Germany than the British government. Recognizing the horrifying truth, Churchill stood almost alone against Nazi aggression and the sordid British and French policy of appeasement.
Manchester’s luminous portrait never loses sight of Churchill the man-a man with limitations, especially his callousness toward others (including his supporters) and his recklessness, which could border on the foolhardy; but also a man whose vision was global and whose courage was boundless. Here is Churchill as a light in the approaching darkness, readying himself for the terrible stand to come.

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14:) Team of Rivals: The Political Genius of Abraham Lincoln by Doris Kearns Goodwin

Acclaimed historian Doris Kearns Goodwin illuminates Lincoln’s political genius in this highly original work, as the one-term congressman and prairie lawyer rises from obscurity to prevail over three gifted rivals of national reputation to become president.
On May 18, 1860, William H. Seward, Salmon P. Chase, Edward Bates, and Abraham Lincoln waited in their hometowns for the results from the Republican National Convention in Chicago. When Lincoln emerged as the victor, his rivals were dismayed and angry.
Throughout the turbulent 1850s, each had energetically sought the presidency as the conflict over slavery was leading inexorably to secession and civil war. That Lincoln succeeded, Goodwin demonstrates, was the result of a character that had been forged by experiences that raised him above his more privileged and accomplished rivals. He won because he possessed an extraordinary ability to put himself in the place of other men, to experience what they were feeling, to understand their motives and desires.
It was this capacity that enabled Lincoln as president to bring his disgruntled opponents together, create the most unusual cabinet in history, and marshal their talents to the task of preserving the Union and winning the war.
We view the long, horrifying struggle from the vantage of the White House as Lincoln copes with incompetent generals, hostile congressmen, and his raucous cabinet. He overcomes these obstacles by winning the respect of his former competitors, and in the case of Seward, finds a loyal and crucial friend to see him through.
This brilliant multiple biographies is centred on Lincoln’s mastery of men and how it shaped the most significant presidency in the nation’s history.

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15:) Trump: The Art of the Deal by Donald J. Trump

“I like thinking big. I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump
Here is Trump in action—how he runs his organization and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and challenges conventional thinking. But even a maverick plays by rules, and Trump has formulated time-tested guidelines for success. He isolates the common elements in his greatest accomplishments; he shatters myths; he names spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur—the ultimate read for anyone interested in the man behind the spotlight.

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16:) The Faith of Donald J Trump: A Spiritual Biography by David Brody and Scott Lamb

The Chief Political Correspondent for the Christian Broadcasting Network and the “Jesus in the Public Square” columnist for the Washington Times explore the rarely discussed, but deeply important, religious beliefs and worldview of Donald J. Trump and his advisors.
Donald J. Trump was raised as a Presbyterian and has praised both Christianity and the primacy of the Bible. In the Oval Office, he has surrounded himself with close advisors who share his deep faith. In this deeply reported book, David Brody and Scott Lamb draw on unparalleled access to the White House to explain President Trump’s connection to the Christian faith, the evangelical right, the prosperity gospel, and the pressing moral and ethical issues of our day.
In part, the authors argue, President Trump won over evangelicals not by pandering to them, but by supporting them and all their most important issues without pretending to be something he’s not. Though the forty-fifth president is far from the perfect vessel—he has been married three times—his supporters argue that Donald Trump may be just what America needs. This book reveals how he has surrounded himself with believers who think he is the one guiding figure who can return us to the traditional values—hard work, discipline, duty, respect, and faith—that have long been the foundation of American life, and truly make America great again in all ways.

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16 Business Books Everyone Should Read

16 Business Books Everyone Should Read

01:) Napoleon Hill: Think and Grow Rich

Think and Grow Rich has been called the “Granddaddy of All Motivational Literature.” It was the first book to boldly ask, “What makes a winner?” The man who asked and listened for the answer, Napoleon Hill, is now counted in the top ranks of the world’s winners himself.
The most famous of all teachers of success spent “a fortune and the better part of a lifetime of effort” to produce the “Law of Success” philosophy that forms the basis of his books and that is so powerfully summarized in this one.
In the original Think and Grow Rich, published in 1937, Hill draws on stories of Andrew Carnegie, Thomas Edison, Henry Ford, and other millionaires of his generation to illustrate his principles. In the updated version, Arthur R. Pell, Ph.D., a nationally known author, lecturer, and consultant in human resources management and an expert in applying Hill’s thought, deftly interweaves anecdotes of how contemporary millionaires and billionaires, such as Bill Gates, Mary Kay Ash, Dave Thomas, and Sir John Templeton, achieved their wealth. Outmoded or arcane terminology and examples are faithfully refreshed to preclude any stumbling blocks to a new generation of readers.

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02:) The Secret

It has been passed down through the ages, highly coveted, hidden, lost, stolen, and bought for vast sums of money. Fragments of this Great Secret have been found in the oral traditions, in literature, in religions and philosophies throughout the centuries. It has been understood by some of the most prominent people in history: Plato, Galileo, Beethoven, Edison, Carnegie, and Einstein, along with other renowned inventors, theologians, scientists, and great thinkers.
For the first time, all the pieces of The Secret come together in an incredible revelation that will be life-transforming for all who experience it.
In this book, you will discover the Secret, and you will learn how to have, do, or be anything you want. You will learn how to use the Secret in every area of your life. You will hear from modern-day teachers – men and women who have used the Secret to achieve health, prosperity, relationships, and happiness. They share their incredible stories of using the Secret to eradicate disease, acquire massive wealth, overcome obstacles, and achieve what many would regard as impossible. Through them, you will begin to understand the hidden, untapped power that is within you, and the true magnificence that awaits you.

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03:) Rich Dad Poor Dad by Robert T. Kiyosaki

You’re never too young to learn the language of money… and the lessons that rich dad taught Robert. Like it or not, money is a part of our everyday lives and the more we understand it, the better the chance that we can learn to have our money work hard for us—instead of working hard for money all our lives. That starts with learning the language of money.
This book, created from the international bestseller Rich Dad Poor Dad, shares Robert’s inspiring person story but teaches how to make smart choices. Packed with straight talk, sidebars, and quizzes, this book will jumpstart a child’s personal and financial success by teaching: How to speak the language of money, ways to make money work for you, tips for success (including: “Work to learn, not to earn.”), and why games can help you understand money, investing, and ways to choose your best path to financial freedom.

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04:) The Intelligent Investor by Benjamin Graham

The greatest investment advisor of the twentieth century, Benjamin Graham, taught and inspired people worldwide. Graham’s philosophy of “value investing” — which shields investors from substantial error and teaches them to develop long-term strategies — has made The Intelligent Investor the stock market bible ever since its original publication in 1949.
Over the years, market developments have proven the wisdom of Graham’s strategies. While preserving the integrity of Graham’s original text, this revised edition includes updated commentary by noted financial journalist Jason Zweig, whose perspective incorporates the realities of today’s market, draws parallels between Graham’s examples and today’s financial headlines, and gives readers a more thorough understanding of how to apply Graham’s principles.
Vital and indispensable, this HarperBusiness Essentials edition of The Intelligent Investor is the most important book you will ever read on how to reach your financial goals.

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05:) Money Master The Game by Tony Robbins

Tony Robbins is one of the most revered writers and thinkers of our time. People from all over the world—from the disadvantaged to the well-heeled, from twenty-somethings to retirees—credit him for giving them the inspiration and the tools for transforming their lives. From diet and fitness to business and leadership, to relationships and self-respect, Tony Robbins’s books have changed people in profound and lasting ways. Now, for the first time, he has assembled an invaluable “distillation of just about every good personal finance idea of the last forty years” (The New York Times).
Based on extensive research and interviews with some of the most legendary investors at work today (John Bogle, Warren Buffett, Paul Tudor Jones, Ray Dalio, Carl Icahn, and many others), Tony Robbins has created a 7-step blueprint for securing financial freedom. With advice about taking control of your financial decisions, to setting up a savings and investing plan, to destroying myths about what it takes to save and invest, to set up a “lifetime income plan,” the book brims with advice and practices for making the financial game not only winnable—but providing financial freedom for the rest of your life. “Put MONEY on your shortlist of new books to read…It’s that good”

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06:)‌ The 4 Hour Work Week by Tim Ferris

Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, or earning a monthly five-figure income with zero management, The 4-Hour Workweek is the blueprint.
This step-by-step guide to luxury lifestyle design teaches:
• How Tim went from $40,000 per year and 80 hours per week to $40,000 per month and 4 hours per week
• How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want
• How blue-chip escape artists travel the world without quitting their jobs
• How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist
• How to trade a long-haul career for short work bursts and frequent “mini-retirements”

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07:)‌ The Millionaire Fastlane by MJ DeMarco

Since you were old enough to hold a job, you’ve been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. This soul-sucking, dream-stealing dogma is “The Slowlane” – an impotent FINANCIAL GAMBLE that dubiously promises wealth in a wheelchair.
Accept the Slowlane as your financial roadmap and your financial future will blow carelessly asunder on a sailboat of HOPE: HOPE you can get a job and keep it, HOPE the stock market doesn’t tank, HOPE for a robust economy, HOPE, HOPE, and HOPE. Is HOPE really the centrepiece of your family’s financial plan?
Drive the Slowlane and you will find your life deteriorate into a miserable exhibition about what you cannot do, versus what you can. For those who don’t want a lifetime subscription to mediocrity, there is an alternative; an expressway to extraordinary wealth capable of burning a trail to financial freedom faster than any road out there. And shockingly, this road has nothing to do with jobs, 401(k), mutual funds, or a lifestyle of miserly living and 190 square foot tiny houses. Just some of what you will learn:
  • Why jobs, 401(k)s, mutual funds, and 40-years of mindless frugality will never make you rich young.
  • Why most entrepreneurs fail and how to immediately put the odds in your favour.
  • The real law of wealth: Leverage this and wealth has no choice but to be magnetized to you.
  • The leading cause of poorness: Change this and you change everything.
  • How the rich really get rich – and no, it has nothing to do with a paycheck or a 401K match.
  • The mathematics of wealth and how any “Joe Schmo” can tap into real wealth real fast.
  • Why the guru’s sacred deities – compound interest and indexed funds – are impotent wealth accelerators.
  • Why popular guru platitudes like “do what you love” and “follow your passion” will most likely keep you poor, not rich.
  • And 250+ more poverty busting distinctions…

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08:) The Power of Habit by Charles Duhigg

In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

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09:) Atlas Shrugged by Ayn Rand

Atlas Shrugged is a 1957 novel by Ayn Rand. Rand’s fourth and final novel, it was also her longest, and the one she considered to be her magnum opus in the realm of fiction writing. Atlas Shrugged includes elements of science fiction, mystery, and romance, and it contains Rand’s most extensive statement of Objectivism in any of her works of fiction.
The book depicts the dystopian United States in which private businesses suffer under increasingly burdensome laws and regulations. Railroad executive Dagny Taggart and her lover, steel magnate Hank Rearden, struggle against “looters” who want to exploit their productivity. Dagny and Hank discover that a mysterious figure called John Galt is persuading other business leaders to abandon their companies and disappear as a “strike” of productive individuals against the looters. The novel ends with the strikers planning to build a new capitalist society based on Galt’s philosophy of reason and individualism.
The theme of Atlas Shrugged, as Rand described it, is “the role of man’s mind in existence”. The book explores a number of philosophical themes from which Rand would subsequently develop Objectivism. In doing so, it expresses the advocacy of reason, individualism, and capitalism, and depicts what Rand saw to be the failures of governmental coercion.

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10:) How to Win Friends & Influence People by Dale Carnegie

How to Win Friends and Influence People’ is one of the first best-selling self-help books ever published. Just after publishing, it quickly exploded into an overnight success, eventually selling more than 15 million copies worldwide, and pioneering an entire genre of self-help and personal success books.
With an enduring grasp of human nature, it teaches his readers how to handle people without letting them feel manipulated, how to make people feel important without inspiring resentment, how to win people over to your point of view without causing offence, and how to make a friend out of just about anyone. Millions of people around the world have improved their lives based on the teachings of Dale Carnegie. This classic book will turn your relationships around and improve your interactions with everyone in your life.

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11:) The $100 Start-Up by Chris Guillebeau

in The $100 Startup, Chris Guillebeau tells you how to lead of life of adventure, meaning and purpose – and earn a good living.
Still, in his early 30s, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations – and yet he’s never held a “real job” or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back.
There are many others like Chris – those who’ve found ways to opt-out of traditional employment and create the time and income to pursue what they find meaningful. Sometimes, achieving that perfect blend of passion and income doesn’t depend on shelving what you currently do. You can start small with your venture, committing little time or money, and wait to take the real plunge when you’re sure it’s successful.
In preparing to write this book, Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and from that group, he’s chosen to focus on the 50 most intriguing case studies. In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized and were able to restructure their lives in ways that gave them greater freedom and fulfilment.
Here, finally, distilled into one easy-to-use guide, are the most valuable lessons from those who’ve learned how to turn what they do into a gateway to self-fulfilment. It’s all about finding the intersection between your “expertise” – even if you don’t consider it such – and what other people will pay for. You don’t need an MBA, a business plan or even employees. All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid.
Not content to talk in generalities, Chris tells you exactly how many dollars his group of unexpected entrepreneurs required to get their projects up and running; what these individuals did in the first weeks and months to generate significant cash; some of the key mistakes they made along the way, and the crucial insights that made the business stick. Among Chris’s key principles: if you’re good at one thing, you’re probably good at something else; never teach a man to fish – sell him the fish instead; and in the battle between planning and action, action wins.
In ancient times, people who were dissatisfied with their lives dreamed of finding magic lamps, buried treasure, or streets paved with gold. Today, we know that it’s up to us to change our lives. And the best part is, if we change our own life, we can help others change theirs. This remarkable book will start you on your way.

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12:)‌ The Monk Who Sold His Ferrari by Robin Sharma

This is the incredible story of Julian Mantle, a superstar lawyer whose out-of-balance lifestyle leads him to a near-fatal heart attack in a packed courtroom. His collapse brings on a spiritual crisis, forcing him to seek answers to life’s most important questions.
Hoping to find happiness and fulfilment, he embarks upon an extraordinary odyssey to an ancient culture, where he discovers a powerful system to release the potential of his mind, body and soul and learns to live with greater passion, purpose and peace.
Brilliantly blending the timeless spiritual wisdom of the East with the cutting-edge success principles of the West, this truly inspiring tale has shown millions of people around the world how to live with greater courage, balance, abundance and joy.

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13:) E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

E-Myth: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work
Voted #1 business book by Inc. 500 CEOs.
An instant classic, this revised and updated edition of the phenomenal bestseller dispel the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.
Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked the distinction between working on your business and working in your business.
The E-Myth Revisited will help you grow your business in a productive, assured way.

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14:) The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone

Extreme success, by definition, lies beyond the realm of normal action. If you want to achieve extreme success, you can’t operate like everybody else and settle for mediocrity. You need to remove luck and chance from your business equation and lock in massive success. The 10X Rule shows you how! Success is your duty, obligation and responsibility, and this audiobook gives you step-by-step guidance on how to achieve phenomenal success for yourself!
With The 10X Rule, you’ll learn to establish the amount of effort needed to guarantee success and ensure that you can continue operating at this level throughout your life. Most people desire success and have great ideas but they come up short on the amount of action required to get their lives to the exceptional levels they deserve. Four degrees of action exist, and in order to achieve your dreams, you must learn to operate at the fourth degree of action: Massive Action. The 10X Rule will dissolve fear, increase your belief in yourself, eliminate procrastination, and provide you with an overwhelming sense of purpose. The 10X Rule compels you to separate yourself from everyone else in the market and you do that by doing what others refuse to do. Stop thinking in terms of basic needs, and start aiming for abundance-in all areas of your life. The 10X Rule guides you toward the frame of mind that all successful people share. Aim ten times higher than you are right now and if you come up short, you’ll still find yourself further along than if you had maintained your life’s current status quo. The 10X Rule teaches you how to:
  • Reach goals that you previously thought were impossible
  • Correctly set goals and guarantee their achievement
  • Create unprecedented levels of happiness and satisfaction in every area of your life
  • Use fear as fuel to move you into action
  • Get everything you want and never have to settle
  • Dominate your competition and become a role model for success

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15:)‌ Zero to One by Peter Thiel

If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself. Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether because their businesses will be unique. Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.

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16:) How to Win Friends in the Digital Age by Dale Carnegie

Dale Carnegie’s principles have endured for nearly a century. Since its original publication in 1936, his timeless classic How to Win Friends and Influence People has gone on to sell 15 million copies. Now, introducing new listeners to Carnegie’s words of wisdom comes How to Win Friends and Influence People in the Digital Age, a new guide for a new era.
Dale Carnegie could never have predicted the trajectory that new media would take, and the ways that the simple television screen would be adapted into computers and handheld communication devices. He didn’t know the term “social media” and Facebook was something not even dreamed of in Buck Rogers cartoons. And yet his lessons remain relevant for everyone who communicates online today. In fact, with problems such as cyberbullying and email etiquette, we need Carnegie’s help more than ever. Dale Carnegie and Associates, Inc. has re-imagined Carnegie’s lasting lessons for this difficult digital age, reframing Carnegie’s insights about communication, self-expression, and leadership. This book is a must-have guide for anyone who wants to find success on Facebook, Linked-In, Twitter, and any social media format today and in the future.

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16 Books Seth Godin Thinks Everyone Should Read

 

16 Books Seth Godin Thinks Everyone Should Read

1:) Secret of Closing the Sale by Zig Ziglar

Zig shares tips and techniques from his vast wealth of sales experience. His insights will prove to you over and over why this is the definitive how-to sales program. This powerful series of 12 timeless sales sessions will help you close more sales today as you build a career for tomorrow!
Whether you’re a seasoned sales veteran or just now beginning your first sales position, Secrets of Closing the Sale provides you with practical advice and effective questioning techniques that you can use to transform prospects into clients. Learn step by step over 100 specific closes and over 700 questions that lead the prospect to the decision table.
In this newly updated recording, not only will you get to hear timeless lessons on closing the sale from Zig Ziglar that have helped hundreds of thousands of salespeople for more than a generation, but you will hear Zig’s son, Tom Ziglar, discuss how these ideas are even more relevant in 2015. Tom is the President of Ziglar Training Corporation, the author of the newly released book Live to Win, and a successful platform speaker in his own right.
You’ll learn:

  • The ABCs of closing
  • Professional persuasion and common sense selling
  • Buyer-based closing techniques
  • Voice training for effective presentations
  • Honesty and empathy for sales success…the basics
  • Empathy, sympathy, and self-image in selling
  • Using word pictures to sell
  • Objections: a salesman’s best friend
  • Asking questions to close the sale…the basics
  • The positive projection for closing more sales
  • And much more!

2:)Don’t Bite the Hook by Pema Chodron

Life has a way of provoking us with traffic jams and computer malfunctions, with emotionally distant partners and crying children – and before we know it, we’re upset. We feel terrible, and then we end up saying and doing things that only make matters worse. But it doesn’t have to be that way, says Pema Chödrön. It is possible to relate constructively to the inevitable shocks, losses, and frustrations of life so that we can find true happiness. The key, Pema explains, is not biting the “hook” of our habitual responses. In this recorded weekend retreat, Pema draws on Buddhist teachings from The Way of the Bodhisattva to reveal how we can:

  • Stay centered in the midst of difficulty
  • Improve stressful relationships
  • Step out of the downward spiral of self-hatred
  • Awaken compassion for ourselves and others

3:)Finite and Infinite Games by James P. Carse

“There are at least two kinds of games,” states James P. Carse as he begins this extraordinary book. “One could be called finite, the other infinite.”

Finite games are the familiar contests of everyday life; they are played in order to be won, which is when they end. But infinite games are more mysterious. Their object is not winning but ensuring the continuation of play. The rules may change, the boundaries may change, even the participants may change – as long as the game is never allowed to come to an end.
What are infinite games? How do they affect the ways we play our finite games? What are we doing when we play – finitely or infinitely? And how can infinite games affect the ways in which we live our lives?
Carse explores these questions with stunning elegance, teasing out of his distinctions a universe of observation and insight, noting where and why and how we play, finitely and infinitely. He surveys our world – from the finite games of the playing field and playing board to the infinite games found in culture and religion – leaving all we think we know illuminated and transformed. Along the way, Carse finds new ways of understanding everything, from how an actress portrays a role to how we engage in sex, from the nature of evil to the nature of science. Finite games, he shows, may offer wealth and status, power and glory, but infinite games offer something far more subtle and far grander.
Carse has written a book rich in insight and aphorism. Already an international literary event, Finite and Infinite Games is certain to be argued about and celebrated for years to come. Listening to it is the first step in learning to play the infinite game.

4:) Crossing the Chasm by Geoffrey A. Moore

Marketers have traditionally identified different kinds of technology consumers: Innovators, Early Adopters, Early Majority, Late Majority, and Laggards. The traditional model assumed that, in the lifespan of a product, the market is first dominated by the innovators, then the early adopters and on down the line. This model implies a level of inevitability in the flow of one category to another.
However, there are gaps in the model large enough to derail the most promising startups as they transition from one category of consumers to the next. The biggest gap is the one between Early Adopters and Early Majority, and in Crossing the Chasm, author Geoffrey A. Moore is focused on this gap.
Early Adopters (Visionaries) are looking for breakthrough technology, and they are willing to pay well to be first with the new technology. The marketing strategies that win this group, however, won’t work so well for the up-and-coming Early Majority. These are pragmatists and risk-averse. Moore argues that breaking into a market is an aggressive act, and he proposes a strategy for moving from one market to the next with success.
Moore has written an interesting and useful book. He builds his thesis logically, laying out his ideas methodically and thoughtfully. He explains his ideas well, using examples that are short and to the point. The prose is readable yet dense with ideas. And there is little here that’s superfluous or uninformative — Moore doesn’t waste his time with details that don’t contribute to the whole.

https://medium.com/west-stringfellow/crossing-the-chasm-summary-and-review-9cfafdac9180

5:)The Art of Possibility by Rosamund Stone Zander and Benjamin Zander

Discover the twelve breakthrough practices for bringing creativity and a sense of possibility into all of your endeavours in this bestselling guide from the author of Pathways to Possibility

Presenting twelve breakthrough practices for bringing creativity into all human endeavors, The Art of Possibility is the dynamic product of an extraordinary partnership. The Art of Possibility combines Benjamin Zander’s experience as conductor of the Boston Philharmonic and his talent as a teacher and communicator with psychotherapist Rosamund Stone Zander’s genius for designing innovative paradigms for personal and professional fulfillment. The authors’ harmoniously interwoven perspectives provide a deep sense of the powerful role that the notion of possibility can play in every aspect of life. Through uplifting stories, parables, and personal anecdotes, the Zanders invite us to become passionate communicators, leaders, and performers whose lives radiate possibility into the world.

6:)Debt by David Graebe

David Graeber’s “fresh . . . fascinating . . . thought-provoking . . . and exceedingly timely”

(Financial Times) history of debt
 Here anthropologist David Graeber presents a stunning reversal of conventional wisdom: he shows that before there was money, there was debt. For more than 5,000 years, since the beginnings of the first agrarian empires, humans have used elaborate credit systems to buy and sell goods—that is, long before the invention of coins or cash. It is in this era, Graeber argues, that we also first encounter a society divided into debtors and creditors.
Graeber shows that arguments about debt and debt forgiveness have been at the center of political debates from Italy to China, as well as sparking innumerable insurrections. He also brilliantly demonstrates that the language of the ancient works of law and religion (words like “guilt,” “sin,” and “redemption”) derive in large part from ancient debates about debt, and shape even our most basic ideas of right and wrong. We are still fighting these battles today without knowing it.

7:) Crazy Is a Compliment by Linda Rottenberg

“If people aren’t calling you crazy, you aren’t thinking big enough.”

These days taking chances isn’t just for college dropouts in hoodies. Whether you work at a Fortune 500 company, a nonprofit, or a mom-and-pop, everybody needs to think and act like an entrepreneur. We all need to be nimble, adaptive, daring—and maybe even a little crazy—or risk being left behind.
But how do you take smart risks without risking it all? That’s Linda Rottenberg’s expertise. As the co-founder and CEO of Endeavor, the world’s leading organization dedicated to supporting fast-growing entrepreneurs, she’s spent the last two decades helping innovators think bold and execute smart.
Now Rottenberg draws on her unrivaled experience to show you the proven techniques to achieve your dreams: from overcoming fear to facing down critics, from stalking supporters to exploiting the chaos. Crazy Is a Compliment combines inspiring stories, original research, and practical advice to create a road map for getting started and going bigger.
Rottenberg brings to life iconic entrepreneurs like Walt Disney and Estée Lauder and reveals how companies like MTV, GE, and Burberry found their best successes by breaking the corporate mold and embracing the entrepreneur mind-set. She also introduces us to some of the one thousand entrepreneurs she’s advised, like Leila Velez, who started a hair-care company in her kitchen sink in Rio that now earns $80 million a year. As Linda writes:
Every day I meet people with a dream. Maybe you’re serving coffee and fantasizing about launching a microbrewery; maybe you’ve skipped college and yearn to start your own design firm; maybe you’re sitting in your cubicle and brainstorming a new idea that can improve your company.
You have a dream, but you don’t know how to turn your dream into reality. Or you’ve already launched your dream but you’re unsure how to take it to the next level. This book can show you the way.

8:)The Art of Social Media: Power Tips for Power Users

By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.
But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.
With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.
For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”

9:)The Gift by Lewis Hyde

the gift

A modern classic cherished by many of the greatest artists of our time, The Gift is a brilliant, life-changing defense of the value of creative labor. Drawing on examples from folklore and literature, history and tribal customs, economics and modern copyright law, Lewis Hyde demonstrates how our society—governed by the marketplace—is poorly equipped to determine the worth of artists’ work. He shows us that another way is possible: the alternative economy of the gift, which allows creations and ideas to circulate freely, rather than hoarding them as commodities. Illuminating and transformative, The Gift is a triumph of originality and insight—an essential book for anyone who has ever given or received a work of art.

 

10:) Make the Impossible Possible by Bill Strickland

Bill Strickland has spent the past thirty years transforming the lives of thousands of people through Manchester Bidwell, the jobs training center and community arts program he founded in Pittsburgh. Working with corporations, community leaders, and schools, he and his staff strive to give disadvantaged kids and adults the opportunities and tools they need to envision and build a better, brighter future.
In Make the Impossible Possible, Bill Strickland shows how each of us, by adopting the attitudes and beliefs he has lived by every day, can reach our fullest potential and achieve the impossible in our lives and careers–and perhaps change the world a little in the process. Through lessons from Strickland’s own life experiences and those of countless others who have overcome challenging circumstances and turned their lives around, Make the Impossible Possible teaches us how to build on our passions and strengths, dream bigger and set the bar higher, achieve meaningful success, and inspire the lives of others.

11:)Six Pixels of Separation by Mitch Joel

At last, here’s THE audiobook that 21st-century entrepreneurs have been waiting for – the inner-secrets of how highly successful Internet capitalists make millions by knowing who to reach and how to reach them online. From viral loops to social networking to how to cut through all the cyber-clutter, Six Pixels of Separation is mandatory listening for anybody who wants to expand their business via the Internet.
Six Pixels of Separation is the first book to unify the concepts of personal branding, digital marketing, and entrepreneurship in a clear, fun and provocative manner. By using case studies, this audiobook offers a complete set of tools, tactics, and insights to empower individuals to reach a global audience and consumer base with a few clicks of the mouse, and almost all of them for free.
Digital marketing expert Mitch Joel unravels the fascinating world of new marketing, with a brand new perspective. Entrepreneurs are leveraging the digital channels to get their voice “out there”, connecting to similar others, becoming better community citizens, and ultimately, making more money and rocketing their personal and business lives into the stratosphere.
The trick is, personal brands are becoming bigger than corporate brands – and in Six Pixels of Separation listeners will begin to understand the “how” and “why” of how certain entrepreneurs have mastered the internet to propel their businesses.

12:) Syrup by Maxx Barry

When Scat comes up with the idea for the hottest new soda ever, he’s sure he’ll retire the next rich, savvy marketing success story. But in the treacherous waters of corporate America, there are no sure things–and suddenly Scat has to save not only his idea but his yet-to-be-realized career. With the help of the scarily beautiful and brainy 6, he sets out on a mission to reclaim the fame and fortune that, time and again, eludes him.
This brilliantly scathing debut is a hilarious send-up of celebrity, sexual politics, corporate America, and the fleeting status that comes with getting to the table first–before the other guy has you for lunch.

 

13:)The Influentials by Edward Keller and Jonathan Berry

One American in ten tells the other nine how to vote, where to eat, and what to buy. They are
The Influentials
Who are they? The most influential Americans — the ones who tell their neighbors what to buy, which politicians to support, and where to vacation — are not necessarily the people you’d expect. They’re not America’s most affluent 10 percent or best-educated 10 percent. They’re not the “early adopters,” always the first to try everything from Franco-Polynesian fusion cooking to digital cameras. They are, however, the 10 percent of Americans most engaged in their local communities…and they wield a huge amount of influence within those communities. They’re the campaigners for open-space initiatives. They’re church vestrymen and friends of the local public library. They’re the Influentials…and whether or not they are familiar to you, they’re very well known to the researchers at RoperASW. For decades, these researchers have been on a quest for marketing’s holy grail: that elusive but supremely powerful channel known as word of mouth. What they’ve learned is that even more important than the “word” — what is said — is the “mouth” — who says it. They’ve identified, studied, and analyzed influence in America since the Standard Oil Company of New Jersey (now Exxon) hired Elmo Roper himself to develop a model for identifying opinion leaders, and in The Influentials, they are finally ready to share their results. A few samples:
• Influentials have been the “early majority” — leading indicators of what Americans will be buying — for more than five decades, from choosing energy-efficient cars in the 1970s to owning computers in the 1980s to adopting 401(k)s and IRAs in the 1990s to using the Internet and cell phones today.
• Influentials have led the way in social development as well, from the revival of self-reliance (in managing their own health care, investments, and consumption) to mass skepticism about the marketing claims of everything from breakfast food to politicians.
Although America’s Influentials have always been powerful, they’ve never been more important than now. Today, a fragmented market has made it possible for Influentials to opt-out of mass-message advertising, which means that a different route must be taken to capture their hearts and minds. The Influentials is a map for that route, a map that explains who these people are, how they exercise influence, and how they can be targeted. The Influentials features a series of rules and guidelines for marketing to Influentials; case studies of products that have prospered because of Influential marketing (and products that have failed because they lacked it); a history of the phenomenon…and why Influentials are more influential today than ever; and profiles of twelve real-life Influentials.
Both an intellectual adventure and a hands-on marketing manual, The Influentials is an extraordinary gold mine of information and analysis that no business can afford to ignore.

14:)The War of Art by Steven Pressfield

Think of The War of Art as tough love…for yourself.
Since 2002, The War of Art has inspired people around the world to defeat “resistance”; to recognize and knock down dream-blocking barriers and to silence the naysayers within us. Resistance kicks everyone’s butt, and the desire to defeat it is equally as universal. The War of Art identifies the enemy that every one of us must face, outlines a battle plan to conquer this internal foe, then pinpoints just how to achieve the greatest success.
Though it was written for writers, it has been embraced by business entrepreneurs, actors, dancers, painters, photographers, filmmakers, military service members, and thousands of others around the world.

15:)The Magic of Thinking Big by David J. Schwartz

With more than six million copies sold worldwide, David Schwartz’s timeless guide and best-selling phenomenon, The Magic of Thinking Big, is now available for the first time as an unabridged audio edition.
Millions of people around the world have improved their lives through the timeless advice David Schwartz offers in The Magic of Thinking Big. In this best-selling audiobook, Schwartz proves you don’t need innate talent to become successful, but you do need to understand the habit of thinking and behaving in ways that will get you there.
Filled with easy-to-understand advice, this unabridged audio edition – perfect for gift-giving – will put you on the road to changing the way you think, helping you work better, manage smarter, earn more money, achieve yours.

16:) The Dip by Seth Godin

he old saying is wrong-winners do quit, and quitters do win.
Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun until it hits a low point-really hard, and not much fun at all.
And then you find yourself asking if the goal is even worth the hassle. Maybe you’re in a Dip-a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac, which will never get better, no matter how hard you try.
According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.
Winners quit fast, quit often, and quit without guilt-until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you’ll get more than your fair share of profits, glory, and long-term security.
Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip-they get to the moment of truth and then give up-or they never even find the right Dip to conquer.
Whether you’re a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit-so you can be number one at something else.

Seth Godin doesn’t claim to have all the answers. But he will teach you how to ask the right questions.