Which are the best books on branding? :-16 BEST Books on BRANDING

Which are the best books on branding?:- we’ll try to answer the following questions:
What is branding?
Who are the best marketers in the world?
How to market myself?
How to do advertising?
What are the best advertising tips?
What are the top branding principles?
Which are the top TED talks on branding?
What is the best book on branding?
How do you create a brand book?
What is the purpose of a brand book?
How do you read brands?
What is a brand guideline book?
What is a branding kit?
What is brand thinking?
How do you create a brand?
Why do you need branding?
What are the branding standards?
What is the branding identity?
What is a brand book?
How do you do branding guidelines?
What should a brand guideline include?
What is the best book for marketing?
What is the best digital marketing book?
How do you market your business book?
How do you do marketing?
What is the best social media marketing book?
Which marketing strategy is the most effective?
Is SEO free?
How can I learn Internet marketing?
What is a digital marketing book?
What social media marketing do?
What is permission-based marketing?
What do you mean by marketing?
What are the 5 marketing concepts?
What are the 10 marketing activities?
What are the four basic marketing strategies?
What are the basics of advertising?
What are the different types of advertising?
What is the importance of advertising?
What do you learn in advertising?
How does advertising help a business?

1. Made to Stick by Chip Heath and Dan Heath

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era.

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.”

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.

Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.

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2. The Road To Recognition by Seth Price and Barry Feldman

Ready to reap the rewards of recognition?

You own a brand.  Its name is your name.

You need to take ownership of it and earn recognition as an expert in your field. There’s no simple shortcut. But now there’s a remarkably useful roadmap featuring:

  • An A to Z guide packed with actionable advice for developing your personal brand and accelerating your professional success.
  • 26 practical lessons to help you whether you’re an entrepreneur, business leader, aspiring professional, creative, marketer or second careerist
  • Insights from professionals who are reaping the rewards of recognition

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3. The Choice Factory by Richard Shotton

Winner of the Sales and Marketing Category at the 2019 Business Book Awards.
Voted #1 in the BBH World Cup of Advertising Books, 2018.

If you are in the business of influencing decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn.

Taking us through a typical day of decisions, from trivial food choices to life-changing career moves, The Choice Factory explores how our behaviour is shaped by psychological shortcuts.

The focus throughout is the marketing potential of knowing what makes us tick. Shotton draws not only on academia but also on the analysis of ad campaigns and his own original research, supporting his discussion with insights from some of the smartest thinkers in advertising.
The Choice Factory is an entertaining and highly-accessible read, with 25 short chapters, each addressing a cognitive bias and outlining easy ways to apply it to your own business challenges.

Dip in or read cover to cover and you’ll be full of new ideas, ready to crack any brief.

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4. Building a StoryBrand by Donald Miller

New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

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5. Contagious: Why Things Catch On by Jonah Berger

The New York Times bestseller that explains why certain products and ideas become popular. 

“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumours more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumours and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender.

Contagious provides specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

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6. Positioning by Al Ries and Jack Trou

The first book to deal with the problems of communicating to a sceptical, media-blitzed public, Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind-one that reflects a company’s own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:

  • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
  • Position a follower so that it can occupy a niche not claimed by the leader
  • Avoid letting a second product ride on the coattails of an established one.

The positioning also shows you how to:

  • Use leading ad agency techniques to capture the biggest market share and become a household name
  • Build your strategy around your competition’s weaknesses
  • Reposition a strong competitor and create a weak spot
  • Use your present position to its best advantage
  • Choose the best name for your product
  • Determine when-and why-less is more
  • Analyze recent trends that affect your positioning.

Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

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7. Confessions of an Advertising Man by David Ogilvy

A new edition of the timeless business classic featured on Mad Men—as fresh and relevant now as the day it was written
“We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else.”  —David Ogilvy
David Ogilvy was considered the “father of advertising” and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionized the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy’s pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

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8. All Marketers Are Liars by Seth Godin

The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow.

Legendary business writer Seth Godin has three essential questions for every marketer:

“What’s your story?”

“Will the people who need to hear this story believe it?”

“Is it true?”

All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler than a $25 brand. And believing it makes it true.

As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories.

Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod.

But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians.

But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”

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9. Be More Pirate by Sam Conniff Allende

Pirates didn’t just break the rules, they rewrote them. They didn’t just reject society, they reinvented it. Pirates didn’t just challenge the status quo, they changed everyf*ckingthing. Pirates faced a self-interested establishment, a broken system, industrial scale disruption, and an uncertain future. Sound familiar?

“I’d rather be a pirate than join the navy.”—Steve Jobs

Pirates stood for MISCHIEF, PURPOSE, and POWER. And you can too.

Be More Pirate unveils the innovative strategies of Golden Age pirates, drawing parallels between the tactics and teachings of legends like Henry Morgan and Blackbeard with modern rebels, like Elon Musk, Malala, and Banksy. Featuring takeaway sections and a guide to building your own pirate code 2.0, Be More Pirate will show you how to leave your mark on the 21st century.

1. Rebel — Draw strength by standing up to the status quo.
2. Rewrite — Bend, break, but most importantly, rewrite the rules.
3. Reorganize — Collaborate to achieve scale, rather than growth.
4. Redistribute — Fight for fairness, share power, and make an enemy of exploitation.
5. Retell — Weaponize your story, then tell the hell out of it.

Whatever your ambitions, ideas and challenges, Be More Pirate will revolutionize the way you live, think, and work today, and tomorrow. So what are you waiting for? Join the rebellion.

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10. Zag by Marty Neumeier

“When everybody zigs, zag,” says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear “whiteboard overview” style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn:

– why me-too brands are doomed to fail
– how to “read” customer feedback on new products and messages
– the 17 steps for designing “difference” into your brand
– how to turn your brand’s “online” into a “true line” to drive synergy
– the secrets of naming products, services, and companies
– the four deadly dangers faced by brand portfolios
– how to “stretch” your brand without breaking it
– how to succeed at all three stages of the competition cycle

From the back cover:
In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands—radical differentiation.

ZAG is an AIGA Design Press book, published under Peachpit’s New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.

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11. Hello, My Name Is Awesome by Alexandra Watkins

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins’s proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you’ll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.

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12. Bigger Than This by Fabian Geyrhalter

What do brands like Planet Fitness, Everlane, and Bombas all have in common? They’re capturing peoples’ emotions and winning customers’ hearts. And they are based on commodity products or services.

Following the success of his #1 bestselling book, “How to Launch a Brand,” acclaimed brand strategist Fabian Geyrhalter is back with an enlightening new book that digs deep into today’s new world of brand creation. “Bigger Than This” challenges companies – from startups to Fortune 100s – to (re)discover their spark and connect with today’s consumers on a deeper level.

In “Bigger Than This,” Geyrhalter analyzes brands that are based on commodity products – watches, socks, shoes, fish – yet they quickly turn into beloved brands. He emphasizes the importance of storytelling, encouraging brands to embrace 8 simple traits these brands showcase and offers specific, actionable commandments that any brand can implement – story, belief, cause, heritage, delight, transparency, solidarity, and individuality. Instead of playing “dress-up,” he wants businesses to uncover the roots of their ventures and share honest, empathetic stories that resonate with consumers, creating a loyal following that leads to strong, successful brands.

Delightfully concise and refreshing, Geyrhalter draws on his personal experience of having helped shape over 60 brands, and intentionally (and noticeably) steps away from marketing fluff and business lingo that often clouds the integrity of marketing books.

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13. What Great Brands Do by Denise Lee Yohn

Discover proven strategies for building powerful, world-class brands in this 800CEOREAD bestseller    It’s tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built–and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn’s What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

  • Reveals the seven key principles that the world’s best brands consistently implement
  • Presents case studies that explore the brand-building successes and failures of companies of all sizes including GE, IKEA, Chipotle Mexican Grill, and other remarkable brands
  • Provides tools and strategies that organizations can start using right away

Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, and named as one of Inc. Magazine‘s Top Marketing Books of 2014, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

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14. Playing to Win by A.G. Lafley and Roger L. Martin

Are you just playing—or playing to win?

The strategy is not complex. But it is hard. It’s hard because it forces people and organizations to make specific choices about their future—something that doesn’t happen in most companies.

Now two of today’s best-known business thinkers get to the heart of strategy—explaining what it’s for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point.

A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G’s sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience at P&G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success—where to play and how to win.

The result is a playbook for winning. Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are:

• What is our winning aspiration?
• Where will we play?
• How will we win?
• What capabilities must we have in place to win?
• What management systems are required to support our choices?

The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach—and then making the right choices to support it—makes the difference between just playing the game and actually winning.

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15. Guerilla Marketing by Jay Conrad Levinson

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur’s marketing bible — and the book every small-business owner should have on his or her shelf.

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16. The 22 Immutable Laws of Branding by Al Ries and Laura Ries

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand& and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

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Pride and Prejudice by Jane Austen, Anna Quindlen [Classic Tales Edition] Audible Audiobook

Pride and Prejudice [Classic Tales Edition] Audible Audiobook:- Jane Austen was an English novelist whose works of romantic fiction, set among the landed gentry, earned her a place as one of the most widely read writers in English literature, her realism and biting social commentary cementing her historical importance among scholars and critics.

About Pride and Prejudice [Classic Tales Edition] Audible Audiobook

The Bennet family is in a bit of a jam. With five daughters and no sons, their property entailed away from their line.

And all the women will be penniless when their father dies. And so the best way to ensure the most comfortable livelihood for all is for at least one of the five girls to marry “well”.

which has their mother’s sharp eye ever seeking a single man in possession of a good fortune.

The situation deepens when we look at the ladies in question.

For the Bennet sisters aren’t wholly on board with marrying anyone flung at them. And when the solicitous Mr. Bingley moves into an elaborate estate nearby, bringing with him some illustrious company.

the entire Bennet household is flung on its end. The result is Austen’s signature novel, where many subtle shades of pride do battle with multitudinous layers of prejudice.

ABOUT JANE AUSTEN

Jane Austen was an English novelist whose works of romantic fiction, set among the landed gentry, earned her a place as one of the most widely read writers in English literature, her realism and biting social commentary cementing her historical importance among scholars and critics.

Austen lived her entire life as part of a close-knit family on the lower fringes of the English landed gentry. Her father and older brothers and through her own reading educated primarily here.

The steadfast support of her family was critical to her development as a professional writer. Her artistic apprenticeship lasted from her teenage years until she was about 35 years old.

During this period, she experimented with various literary forms, including the epistolary novel which she tried then abandoned, and wrote and extensively revised three major novels and began a fourth.

From 1811 until 1816, with the release of Sense and Sensibility (1811), Pride and Prejudice (1813), Mansfield Park (1814) and Emma (1815), she achieved success as a published writer.

She wrote two additional novels, North anger Abbey and Persuasion, both published posthumously in 1818 and began a third, which was eventually titled Sanditon, but died before completing it.

Austen’s works critique the novels of sensibility of the second half of the 18th century and are part of the transition to 19th-century realism. Her plots, though fundamentally comic, highlight the dependence of women on marriage to secure social standing and economic security.

Her work brought her little personal fame and only a few positive reviews during her lifetime, but the publication in 1869 of her nephew’s A Memoir of Jane Austen introduced her to a wider public, and by the 1940s she had become widely accepted in academia as a great English writer. The second half of the 20th century saw a proliferation of Austen scholarship and the emergence of Janeite fan culture.

16 Books Donald Trump Thinks Everyone Should Read

Donald John Trump is the 45th and current president of the United States. Before entering politics, he was a businessman and television personality. Trump was born and raised in the New York City borough of Queens and received a B.S. degree in economics from the Wharton School at the University of Pennsylvania.

01:) Essays and Lectures by Ralph Waldo Emerson

This first Library of America volume of Emerson’s writing covers the most productive period of his life, 1832–1860. Our most eloquent champion of individualism, Emerson acknowledges at the same time the countervailing pressures of society in American life. Even as he extols what he called “the great and crescive self,” he dramatizes and records its vicissitudes.
Here are the indispensable and most renowned works, including “The American Scholar” (“our intellectual Declaration of Independence,” as Oliver Wendell Holmes called it), “The Divinity School Address,” considered atheistic by many of his listeners, the summons to “Self-Reliance,” along with the more embattled realizations of “Circles” and, especially, “Experience.” Here, too, are his wide-ranging portraits of Montaigne, Shakespeare, and other “representative men,” and his astute observations on the habits, lives, and prospects of the English and American people.
Emerson’s enduring power is apparent everywhere in American literature: in those, like Whitman and some of the major twentieth-century poets, who seek to corroborate his vision, and among those, like Hawthorne and Melville, who questioned, qualified, and struggled with it. Emerson’s vision reverberates also in the tradition of American philosophy, notably in the writings of William James and John Dewey, in the works of his European admirers, such as Nietzsche, and in the avant-garde theorists of our own day who write on the nature and function of language. The reasons for Emerson’s durability will be obvious to any reader who follows the exhilarating, exploratory movements of his mind in this uniquely full gathering of his work.

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02:) On China by Henry Kissinger

In this sweeping and insightful history, Henry Kissinger turns for the first time at book-length to a country he has known intimately for decades and whose modern relations with the West he helped shape. On China illuminates the inner workings of Chinese diplomacy during such pivotal events as the initial encounters between China and tight line modern European powers, the formation and breakdown of the Sino-Soviet alliance, the Korean War, and Richard Nixon’s historic trip to Beijing. With a new final chapter on the emerging superpower’s twenty-first-century role in global politics and economics, On China provides a historical perspective on Chinese foreign affairs from one of the premier statesmen of our time.

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03:) One Billion Customers by James McGregor

It is well known that with a population of 1.3 billion people, China’s market is moving quickly toward surpassing those of North America and Europe combined. Companies from the United States and around the globe are flocking there to buy, sell, manufacture, and create new products. But as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is conducted with a lot of subterfuge — nothing is as it seems and nothing about doing business in China is easy.
Destined to become the bible for business people in China, One Billion Customers shows how to navigate the often treacherous waters of Chinese deal-making. Brilliantly written by an author who has lived in China for nearly two decades, the book reveals indispensable, street-smart strategies, tactics, and lessons for succeeding in the world’s fastest-growing consumer market.
Foreign companies rightly fear that Chinese partners, customers, or suppliers will steal their technology or trade secrets or simply pick their pockets. Testy relations between China’s Communist leaders and the United States and other democracies can trap foreign companies in a political crossfire. McGregor has seen or experienced it all, and now he shares his insights into how China really works.
One Billion Customers maximizes the expansive knowledge of a respected journalist, well-known businessman, and ultimate China insider, offering compelling narratives of personalities, business deals, and lessons learned — from Morgan Stanley’s creation of a joint-venture Chinese investment bank to the pleasure dome of a smuggler whose $6 billion operation demonstrates how corruption greases the wheels of Chinese commerce. With nearly 100 strategies for conducting business in China, this unprecedented account combines practical lessons with the story of China’s remarkable rise to power.

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04:) The Prince by Niccolo Machiavelli

The Prince, by Niccolo Machiavelli, is a 16th-century political treatise. The Prince is sometimes claimed to be one of the first works of modern philosophy, especially modern political philosophy, in which the effective truth is taken to be more important than any abstract ideal. It was also in direct conflict with the dominant Catholic and scholastic doctrines of the time concerning politics and ethics. The Prince has the general theme of accepting that the aims of princes—such as glory and survival—can justify the use of immoral means to achieve those ends. Although it is relatively short, the treatise is the most remembered of Machiavelli’s works and the one most responsible for bringing the word “Machiavellian” into usage as a pejorative. It even contributed to the modern negative connotations of the words “politics” and “politician” in western countries. In terms of subject matter, it overlaps with the much longer Discourses on Livy, which was written a few years later. Machiavelli emphasized the need for realism, as opposed to idealism. Along with this, he stresses the difference between human beings and animals since “there are two ways of contending, one in accordance with the laws, the other by force; the first of which is proper to men, the second to the beast”. In The Prince, he does not explain what he thinks the best ethical or political goals are, except the control of one’s own fortune, as opposed to waiting to see what chance brings. Machiavelli took it for granted that would-be leaders naturally aim at glory or honour. He associated these goals with a need for “virtue” and “prudence” in a leader, and saw such virtues as essential to good politics and indeed the common good. That great man should develop and use their virtue and prudence was a traditional theme of advice to Christian princes. And that more virtue meant less reliance on chance was a classically influenced “humanist commonplace” in Machiavelli’s time, as Fischer says, even if it was somewhat controversial. However, Machiavelli went far beyond other authors in his time, who in his opinion left things to fortune, and therefore to bad rulers, because of their Christian beliefs. He used the words “virtue” and “prudence” to refer to glory-seeking and spirited excellence of character, in strong contrast to the traditional Christian uses of those terms, but more keeping with the original pre-Christian Greek and Roman concepts from which they derived. He encouraged ambition and risk-taking. So in another break with tradition, he treated not only stability but also radical innovation, as possible aims of a prince in a political community. Managing major reforms can show off a Prince’s virtue and give him glory. He clearly felt Italy needed major reform in his time, and this opinion of his time is widely shared. Machiavelli’s descriptions in The Prince encourage leaders to attempt to control their fortune gloriously, to the extreme extent that some situations may call for a fresh “founding” (or re-founding) of the “modes and orders” that define a community, despite the danger and necessary evil and lawlessness of such a project. Founding a wholly new state, or even a new religion, using injustice and immorality has even been called the chief theme of The Prince. Machiavelli justifies this position by explaining how if “a prince did not win love he may escape hate” by personifying injustice and immorality; therefore, he will never loosen his grip since “fear is held by the apprehension of punishment” and never diminishes as time goes by. For a political theorist to do this in public was one of Machiavelli’s clearest breaks not just with medieval scholasticism, but with the classical tradition of political philosophy, especially the favourite philosopher of Catholicism at the time, Aristotle. This is one of Machiavelli’s most lasting influences upon modernity.

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05:) Ideas and Opinions by Albert Einstein

A new edition of the most definitive collection of Albert Einstein’s popular writings gathered under the supervision of Einstein himself. The selections range from his earliest days as a theoretical physicist to his death in 1955; from such subjects as relativity, nuclear war or peace, and religion and science, to human rights, economics, and government.

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06:) The Power of Positive Thinking by Norman Vincent Peale

An international bestseller with over five million copies in print, The Power of Positive Thinking has helped men and women around the world to achieve fulfilment in their lives through Dr Norman Vincent Peale’s powerful message of faith and inspiration.
In this phenomenal bestseller, “written with the sole objective of helping the reader achieve a happy, satisfying, and worthwhile life,” Dr Peale demonstrates the power of faith in action. With the practical techniques outlined in this book, you can energize your life—and give yourself the initiative needed to carry out your ambitions and hopes. You’ll learn how to:
· Believe in yourself and in everything you do
· Build new power and determination
· Develop the power to reach your goals
· Break the worry habit and achieve a relaxed life
· Improve your personal and professional relationships
· Assume control over your circumstances
· Be kind to yourself

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07:) Iacocca: An Autobiography by Lee Iacocca

He’s an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president.
The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn’t get mad, he got even. He led a battle for Chrysler’s survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.
In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford’s reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn’t know how to cash the check.

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08:) The Great Revolt by Salena Zito and Brad Todd

Political experts were wrong about the 2016 election and they continue to blow it, predicting the coming demise of the President without pausing to consider the durability of the winds that swept him into office.
Salena Zito and Brad Todd have travelled over 27,000 miles of country roads to interview more than three hundred Trump voters in ten swing counties. What emerges is a group of citizens who span job descriptions, income brackets, education levels, and party allegiances, united by their desire to be part of a movement larger than themselves. They want to put pragmatism before ideology, put localism before globalism, and demand the respect they deserve from Washington.
The 2016 election signalled a realignment in American politics that will outlast any one president. Zito and Todd reframe the discussion of the “Trump voter” to answer the question, What’s next?

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09:) The Art of War by Sun Tzu

The Art of War is an ancient Chinese military treatise dating from the Late Spring and Autumn Period (roughly 5th century BC). The work, which is attributed to the ancient Chinese military strategist Sun Tzu (“Master Sun”, also spelt Sunzi), is composed of 13 chapters. Each one is devoted to an aspect of warfare and how it applies to military strategy and tactics. For almost 1,500 years it was the lead text in an anthology that would be formalised as the Seven Military Classics by Emperor Shenzong of Song in 1080. The Art of War remains the most influential strategy text in East Asian warfare and has influenced both Eastern and Western military thinking, business tactics, legal strategy, lifestyles and beyond.
Twenty-Five Hundred years ago, Sun Tzu wrote this classic book of military strategy based on Chinese warfare and military thought. Since that time, all levels of military have used the teaching on Sun Tzu to warfare and civilization have adapted these teachings for use in politics, business and everyday life. The Art of War is a book which should be used to gain the advantage of opponents in the boardroom and battlefield alike.

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10:) Cashflow Quadrant by Robert Kiyosaki

The Cashflow Quadrant is the follow-up guide to finding the financial fast track that best works for you. It reveals the strategies necessary for moving beyond just job security to greater financial security by generating wealth from four selective financial quadrants. This work will reveal why some people work less, earn more, pay less in taxes, and feel more financially secure than others. It’s simply a matter of knowing which quadrant to work in.

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11:) Talent Is Overrated by Geoff Colvin

Why are certain people so incredibly great at what they do? Most of us think we know the answer—but we’re almost always wrong. That’s important, because if we’re wrong on this crucial question, then we have zero chance of getting significantly better at anything we care about.
Happily, the real source of great performance is no longer a mystery. Bringing together extensive scientific research, bestselling author Geoff Colvin shows where we go wrong and what actually makes world-class performers so remarkable. It isn’t specific, innate talent, nor is it plain old hard work. It’s a very specific type of work that anyone can do—but most people don’t.
What’s more, the principles of great performance apply to virtually any activity that matters to you. Readers worldwide have been inspired by this book’s liberating message: You don’t need a one-in-a-million natural gift. Better performance, and maybe even world-class performance, is closer than you think.

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12:) The Russia Hoax by Gregg Jarrett

The Russia Hoax reveals how persons within the FBI and Barack Obama’s Justice Department worked improperly to help elect Hillary Clinton and defeat Donald Trump in the 2016 presidential election.
When this suspected effort failed, those same people appear to have pursued a contrived investigation of President Trump in an attempt to undo the election results and remove him as president.
The evidence suggests that partisans within the FBI and the Department of Justice, driven by personal animus and a misplaced sense of political righteousness, surreptitiously acted to subvert electoral democracy in our country.
The book will examine:
  • How did Hillary Clinton manage to escape prosecution despite compelling evidence she violated the law?
  • Did Peter Strzok, James Comey, Andrew McCabe, Loretta Lynch, and others obstruct justice by protecting Clinton?
  • Why was there never a legitimate criminal investigation of Clinton in the Uranium One case?
  • Are the text messages exchanged between Strzok and FBI lawyer Lisa Page evidence of a concerted effort to undermine the electoral process?
  • Was there ever any real evidence of “collusion” between Trump and the Russians?
  • Did Trump obstruct justice in the firing of Comey or was he legally exercising his constitutional authority?
  • Did the FBI and DOJ improperly use a discredited “dossier” about Trump to obtain a FISA warrant to spy on Trump associates?
  • Should Muller have disqualified himself under the special counsel law based on glaring conflicts of interest?
  • Was fired National Security Adviser Michael Flynn unfairly charged with making a false statement?
With insightful analysis and a fact-filled narrative, The Russia Hoax delves deeply into Democrat wrongdoing.

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13:) The Last Lion 2: Winston Spencer Churchill: Alone, 1932-40 by William Manchester

Alone is the second volume of William Manchester’s brilliant three-volume biography of Winston Churchill. In this volume, we witness the war within, before the colossal war to come. During this period, Churchill was tested as few men are: relentlessly pursued by creditors, disowned by his own party, vociferously dismissed by the press as a warmonger, and twice nearly lost his seat in Parliament. Yet despite his personal and political troubles, Churchill managed to assemble a vast, underground intelligence network-both within the British government and on the continent-which provided him with more complete and accurate information on Germany than the British government. Recognizing the horrifying truth, Churchill stood almost alone against Nazi aggression and the sordid British and French policy of appeasement.
Manchester’s luminous portrait never loses sight of Churchill the man-a man with limitations, especially his callousness toward others (including his supporters) and his recklessness, which could border on the foolhardy; but also a man whose vision was global and whose courage was boundless. Here is Churchill as a light in the approaching darkness, readying himself for the terrible stand to come.

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14:) Team of Rivals: The Political Genius of Abraham Lincoln by Doris Kearns Goodwin

Acclaimed historian Doris Kearns Goodwin illuminates Lincoln’s political genius in this highly original work, as the one-term congressman and prairie lawyer rises from obscurity to prevail over three gifted rivals of national reputation to become president.
On May 18, 1860, William H. Seward, Salmon P. Chase, Edward Bates, and Abraham Lincoln waited in their hometowns for the results from the Republican National Convention in Chicago. When Lincoln emerged as the victor, his rivals were dismayed and angry.
Throughout the turbulent 1850s, each had energetically sought the presidency as the conflict over slavery was leading inexorably to secession and civil war. That Lincoln succeeded, Goodwin demonstrates, was the result of a character that had been forged by experiences that raised him above his more privileged and accomplished rivals. He won because he possessed an extraordinary ability to put himself in the place of other men, to experience what they were feeling, to understand their motives and desires.
It was this capacity that enabled Lincoln as president to bring his disgruntled opponents together, create the most unusual cabinet in history, and marshal their talents to the task of preserving the Union and winning the war.
We view the long, horrifying struggle from the vantage of the White House as Lincoln copes with incompetent generals, hostile congressmen, and his raucous cabinet. He overcomes these obstacles by winning the respect of his former competitors, and in the case of Seward, finds a loyal and crucial friend to see him through.
This brilliant multiple biographies is centred on Lincoln’s mastery of men and how it shaped the most significant presidency in the nation’s history.

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15:) Trump: The Art of the Deal by Donald J. Trump

“I like thinking big. I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump
Here is Trump in action—how he runs his organization and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and challenges conventional thinking. But even a maverick plays by rules, and Trump has formulated time-tested guidelines for success. He isolates the common elements in his greatest accomplishments; he shatters myths; he names spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur—the ultimate read for anyone interested in the man behind the spotlight.

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16:) The Faith of Donald J Trump: A Spiritual Biography by David Brody and Scott Lamb

The Chief Political Correspondent for the Christian Broadcasting Network and the “Jesus in the Public Square” columnist for the Washington Times explore the rarely discussed, but deeply important, religious beliefs and worldview of Donald J. Trump and his advisors.
Donald J. Trump was raised as a Presbyterian and has praised both Christianity and the primacy of the Bible. In the Oval Office, he has surrounded himself with close advisors who share his deep faith. In this deeply reported book, David Brody and Scott Lamb draw on unparalleled access to the White House to explain President Trump’s connection to the Christian faith, the evangelical right, the prosperity gospel, and the pressing moral and ethical issues of our day.
In part, the authors argue, President Trump won over evangelicals not by pandering to them, but by supporting them and all their most important issues without pretending to be something he’s not. Though the forty-fifth president is far from the perfect vessel—he has been married three times—his supporters argue that Donald Trump may be just what America needs. This book reveals how he has surrounded himself with believers who think he is the one guiding figure who can return us to the traditional values—hard work, discipline, duty, respect, and faith—that have long been the foundation of American life, and truly make America great again in all ways.

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16 Business Books Everyone Should Read

16 Business Books Everyone Should Read

01:) Napoleon Hill: Think and Grow Rich

Think and Grow Rich has been called the “Granddaddy of All Motivational Literature.” It was the first book to boldly ask, “What makes a winner?” The man who asked and listened for the answer, Napoleon Hill, is now counted in the top ranks of the world’s winners himself.
The most famous of all teachers of success spent “a fortune and the better part of a lifetime of effort” to produce the “Law of Success” philosophy that forms the basis of his books and that is so powerfully summarized in this one.
In the original Think and Grow Rich, published in 1937, Hill draws on stories of Andrew Carnegie, Thomas Edison, Henry Ford, and other millionaires of his generation to illustrate his principles. In the updated version, Arthur R. Pell, Ph.D., a nationally known author, lecturer, and consultant in human resources management and an expert in applying Hill’s thought, deftly interweaves anecdotes of how contemporary millionaires and billionaires, such as Bill Gates, Mary Kay Ash, Dave Thomas, and Sir John Templeton, achieved their wealth. Outmoded or arcane terminology and examples are faithfully refreshed to preclude any stumbling blocks to a new generation of readers.

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02:) The Secret

It has been passed down through the ages, highly coveted, hidden, lost, stolen, and bought for vast sums of money. Fragments of this Great Secret have been found in the oral traditions, in literature, in religions and philosophies throughout the centuries. It has been understood by some of the most prominent people in history: Plato, Galileo, Beethoven, Edison, Carnegie, and Einstein, along with other renowned inventors, theologians, scientists, and great thinkers.
For the first time, all the pieces of The Secret come together in an incredible revelation that will be life-transforming for all who experience it.
In this book, you will discover the Secret, and you will learn how to have, do, or be anything you want. You will learn how to use the Secret in every area of your life. You will hear from modern-day teachers – men and women who have used the Secret to achieve health, prosperity, relationships, and happiness. They share their incredible stories of using the Secret to eradicate disease, acquire massive wealth, overcome obstacles, and achieve what many would regard as impossible. Through them, you will begin to understand the hidden, untapped power that is within you, and the true magnificence that awaits you.

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03:) Rich Dad Poor Dad by Robert T. Kiyosaki

You’re never too young to learn the language of money… and the lessons that rich dad taught Robert. Like it or not, money is a part of our everyday lives and the more we understand it, the better the chance that we can learn to have our money work hard for us—instead of working hard for money all our lives. That starts with learning the language of money.
This book, created from the international bestseller Rich Dad Poor Dad, shares Robert’s inspiring person story but teaches how to make smart choices. Packed with straight talk, sidebars, and quizzes, this book will jumpstart a child’s personal and financial success by teaching: How to speak the language of money, ways to make money work for you, tips for success (including: “Work to learn, not to earn.”), and why games can help you understand money, investing, and ways to choose your best path to financial freedom.

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04:) The Intelligent Investor by Benjamin Graham

The greatest investment advisor of the twentieth century, Benjamin Graham, taught and inspired people worldwide. Graham’s philosophy of “value investing” — which shields investors from substantial error and teaches them to develop long-term strategies — has made The Intelligent Investor the stock market bible ever since its original publication in 1949.
Over the years, market developments have proven the wisdom of Graham’s strategies. While preserving the integrity of Graham’s original text, this revised edition includes updated commentary by noted financial journalist Jason Zweig, whose perspective incorporates the realities of today’s market, draws parallels between Graham’s examples and today’s financial headlines, and gives readers a more thorough understanding of how to apply Graham’s principles.
Vital and indispensable, this HarperBusiness Essentials edition of The Intelligent Investor is the most important book you will ever read on how to reach your financial goals.

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05:) Money Master The Game by Tony Robbins

Tony Robbins is one of the most revered writers and thinkers of our time. People from all over the world—from the disadvantaged to the well-heeled, from twenty-somethings to retirees—credit him for giving them the inspiration and the tools for transforming their lives. From diet and fitness to business and leadership, to relationships and self-respect, Tony Robbins’s books have changed people in profound and lasting ways. Now, for the first time, he has assembled an invaluable “distillation of just about every good personal finance idea of the last forty years” (The New York Times).
Based on extensive research and interviews with some of the most legendary investors at work today (John Bogle, Warren Buffett, Paul Tudor Jones, Ray Dalio, Carl Icahn, and many others), Tony Robbins has created a 7-step blueprint for securing financial freedom. With advice about taking control of your financial decisions, to setting up a savings and investing plan, to destroying myths about what it takes to save and invest, to set up a “lifetime income plan,” the book brims with advice and practices for making the financial game not only winnable—but providing financial freedom for the rest of your life. “Put MONEY on your shortlist of new books to read…It’s that good”

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06:)‌ The 4 Hour Work Week by Tim Ferris

Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, or earning a monthly five-figure income with zero management, The 4-Hour Workweek is the blueprint.
This step-by-step guide to luxury lifestyle design teaches:
• How Tim went from $40,000 per year and 80 hours per week to $40,000 per month and 4 hours per week
• How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want
• How blue-chip escape artists travel the world without quitting their jobs
• How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist
• How to trade a long-haul career for short work bursts and frequent “mini-retirements”

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07:)‌ The Millionaire Fastlane by MJ DeMarco

Since you were old enough to hold a job, you’ve been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. This soul-sucking, dream-stealing dogma is “The Slowlane” – an impotent FINANCIAL GAMBLE that dubiously promises wealth in a wheelchair.
Accept the Slowlane as your financial roadmap and your financial future will blow carelessly asunder on a sailboat of HOPE: HOPE you can get a job and keep it, HOPE the stock market doesn’t tank, HOPE for a robust economy, HOPE, HOPE, and HOPE. Is HOPE really the centrepiece of your family’s financial plan?
Drive the Slowlane and you will find your life deteriorate into a miserable exhibition about what you cannot do, versus what you can. For those who don’t want a lifetime subscription to mediocrity, there is an alternative; an expressway to extraordinary wealth capable of burning a trail to financial freedom faster than any road out there. And shockingly, this road has nothing to do with jobs, 401(k), mutual funds, or a lifestyle of miserly living and 190 square foot tiny houses. Just some of what you will learn:
  • Why jobs, 401(k)s, mutual funds, and 40-years of mindless frugality will never make you rich young.
  • Why most entrepreneurs fail and how to immediately put the odds in your favour.
  • The real law of wealth: Leverage this and wealth has no choice but to be magnetized to you.
  • The leading cause of poorness: Change this and you change everything.
  • How the rich really get rich – and no, it has nothing to do with a paycheck or a 401K match.
  • The mathematics of wealth and how any “Joe Schmo” can tap into real wealth real fast.
  • Why the guru’s sacred deities – compound interest and indexed funds – are impotent wealth accelerators.
  • Why popular guru platitudes like “do what you love” and “follow your passion” will most likely keep you poor, not rich.
  • And 250+ more poverty busting distinctions…

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08:) The Power of Habit by Charles Duhigg

In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential. At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

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09:) Atlas Shrugged by Ayn Rand

Atlas Shrugged is a 1957 novel by Ayn Rand. Rand’s fourth and final novel, it was also her longest, and the one she considered to be her magnum opus in the realm of fiction writing. Atlas Shrugged includes elements of science fiction, mystery, and romance, and it contains Rand’s most extensive statement of Objectivism in any of her works of fiction.
The book depicts the dystopian United States in which private businesses suffer under increasingly burdensome laws and regulations. Railroad executive Dagny Taggart and her lover, steel magnate Hank Rearden, struggle against “looters” who want to exploit their productivity. Dagny and Hank discover that a mysterious figure called John Galt is persuading other business leaders to abandon their companies and disappear as a “strike” of productive individuals against the looters. The novel ends with the strikers planning to build a new capitalist society based on Galt’s philosophy of reason and individualism.
The theme of Atlas Shrugged, as Rand described it, is “the role of man’s mind in existence”. The book explores a number of philosophical themes from which Rand would subsequently develop Objectivism. In doing so, it expresses the advocacy of reason, individualism, and capitalism, and depicts what Rand saw to be the failures of governmental coercion.

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10:) How to Win Friends & Influence People by Dale Carnegie

How to Win Friends and Influence People’ is one of the first best-selling self-help books ever published. Just after publishing, it quickly exploded into an overnight success, eventually selling more than 15 million copies worldwide, and pioneering an entire genre of self-help and personal success books.
With an enduring grasp of human nature, it teaches his readers how to handle people without letting them feel manipulated, how to make people feel important without inspiring resentment, how to win people over to your point of view without causing offence, and how to make a friend out of just about anyone. Millions of people around the world have improved their lives based on the teachings of Dale Carnegie. This classic book will turn your relationships around and improve your interactions with everyone in your life.

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11:) The $100 Start-Up by Chris Guillebeau

in The $100 Startup, Chris Guillebeau tells you how to lead of life of adventure, meaning and purpose – and earn a good living.
Still, in his early 30s, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations – and yet he’s never held a “real job” or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back.
There are many others like Chris – those who’ve found ways to opt-out of traditional employment and create the time and income to pursue what they find meaningful. Sometimes, achieving that perfect blend of passion and income doesn’t depend on shelving what you currently do. You can start small with your venture, committing little time or money, and wait to take the real plunge when you’re sure it’s successful.
In preparing to write this book, Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment (in many cases, $100 or less), and from that group, he’s chosen to focus on the 50 most intriguing case studies. In nearly all cases, people with no special skills discovered aspects of their personal passions that could be monetized and were able to restructure their lives in ways that gave them greater freedom and fulfilment.
Here, finally, distilled into one easy-to-use guide, are the most valuable lessons from those who’ve learned how to turn what they do into a gateway to self-fulfilment. It’s all about finding the intersection between your “expertise” – even if you don’t consider it such – and what other people will pay for. You don’t need an MBA, a business plan or even employees. All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid.
Not content to talk in generalities, Chris tells you exactly how many dollars his group of unexpected entrepreneurs required to get their projects up and running; what these individuals did in the first weeks and months to generate significant cash; some of the key mistakes they made along the way, and the crucial insights that made the business stick. Among Chris’s key principles: if you’re good at one thing, you’re probably good at something else; never teach a man to fish – sell him the fish instead; and in the battle between planning and action, action wins.
In ancient times, people who were dissatisfied with their lives dreamed of finding magic lamps, buried treasure, or streets paved with gold. Today, we know that it’s up to us to change our lives. And the best part is, if we change our own life, we can help others change theirs. This remarkable book will start you on your way.

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12:)‌ The Monk Who Sold His Ferrari by Robin Sharma

This is the incredible story of Julian Mantle, a superstar lawyer whose out-of-balance lifestyle leads him to a near-fatal heart attack in a packed courtroom. His collapse brings on a spiritual crisis, forcing him to seek answers to life’s most important questions.
Hoping to find happiness and fulfilment, he embarks upon an extraordinary odyssey to an ancient culture, where he discovers a powerful system to release the potential of his mind, body and soul and learns to live with greater passion, purpose and peace.
Brilliantly blending the timeless spiritual wisdom of the East with the cutting-edge success principles of the West, this truly inspiring tale has shown millions of people around the world how to live with greater courage, balance, abundance and joy.

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13:) E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It

E-Myth: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work
Voted #1 business book by Inc. 500 CEOs.
An instant classic, this revised and updated edition of the phenomenal bestseller dispel the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.
Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked the distinction between working on your business and working in your business.
The E-Myth Revisited will help you grow your business in a productive, assured way.

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14:) The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone

Extreme success, by definition, lies beyond the realm of normal action. If you want to achieve extreme success, you can’t operate like everybody else and settle for mediocrity. You need to remove luck and chance from your business equation and lock in massive success. The 10X Rule shows you how! Success is your duty, obligation and responsibility, and this audiobook gives you step-by-step guidance on how to achieve phenomenal success for yourself!
With The 10X Rule, you’ll learn to establish the amount of effort needed to guarantee success and ensure that you can continue operating at this level throughout your life. Most people desire success and have great ideas but they come up short on the amount of action required to get their lives to the exceptional levels they deserve. Four degrees of action exist, and in order to achieve your dreams, you must learn to operate at the fourth degree of action: Massive Action. The 10X Rule will dissolve fear, increase your belief in yourself, eliminate procrastination, and provide you with an overwhelming sense of purpose. The 10X Rule compels you to separate yourself from everyone else in the market and you do that by doing what others refuse to do. Stop thinking in terms of basic needs, and start aiming for abundance-in all areas of your life. The 10X Rule guides you toward the frame of mind that all successful people share. Aim ten times higher than you are right now and if you come up short, you’ll still find yourself further along than if you had maintained your life’s current status quo. The 10X Rule teaches you how to:
  • Reach goals that you previously thought were impossible
  • Correctly set goals and guarantee their achievement
  • Create unprecedented levels of happiness and satisfaction in every area of your life
  • Use fear as fuel to move you into action
  • Get everything you want and never have to settle
  • Dominate your competition and become a role model for success

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15:)‌ Zero to One by Peter Thiel

If you want to build a better future, you must believe in secrets. The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself. Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether because their businesses will be unique. Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.

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16:) How to Win Friends in the Digital Age by Dale Carnegie

Dale Carnegie’s principles have endured for nearly a century. Since its original publication in 1936, his timeless classic How to Win Friends and Influence People has gone on to sell 15 million copies. Now, introducing new listeners to Carnegie’s words of wisdom comes How to Win Friends and Influence People in the Digital Age, a new guide for a new era.
Dale Carnegie could never have predicted the trajectory that new media would take, and the ways that the simple television screen would be adapted into computers and handheld communication devices. He didn’t know the term “social media” and Facebook was something not even dreamed of in Buck Rogers cartoons. And yet his lessons remain relevant for everyone who communicates online today. In fact, with problems such as cyberbullying and email etiquette, we need Carnegie’s help more than ever. Dale Carnegie and Associates, Inc. has re-imagined Carnegie’s lasting lessons for this difficult digital age, reframing Carnegie’s insights about communication, self-expression, and leadership. This book is a must-have guide for anyone who wants to find success on Facebook, Linked-In, Twitter, and any social media format today and in the future.

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16 Books Seth Godin Thinks Everyone Should Read

 

16 Books Seth Godin Thinks Everyone Should Read

1:) Secret of Closing the Sale by Zig Ziglar

Zig shares tips and techniques from his vast wealth of sales experience. His insights will prove to you over and over why this is the definitive how-to sales program. This powerful series of 12 timeless sales sessions will help you close more sales today as you build a career for tomorrow!
Whether you’re a seasoned sales veteran or just now beginning your first sales position, Secrets of Closing the Sale provides you with practical advice and effective questioning techniques that you can use to transform prospects into clients. Learn step by step over 100 specific closes and over 700 questions that lead the prospect to the decision table.
In this newly updated recording, not only will you get to hear timeless lessons on closing the sale from Zig Ziglar that have helped hundreds of thousands of salespeople for more than a generation, but you will hear Zig’s son, Tom Ziglar, discuss how these ideas are even more relevant in 2015. Tom is the President of Ziglar Training Corporation, the author of the newly released book Live to Win, and a successful platform speaker in his own right.
You’ll learn:

  • The ABCs of closing
  • Professional persuasion and common sense selling
  • Buyer-based closing techniques
  • Voice training for effective presentations
  • Honesty and empathy for sales success…the basics
  • Empathy, sympathy, and self-image in selling
  • Using word pictures to sell
  • Objections: a salesman’s best friend
  • Asking questions to close the sale…the basics
  • The positive projection for closing more sales
  • And much more!

2:)Don’t Bite the Hook by Pema Chodron

Life has a way of provoking us with traffic jams and computer malfunctions, with emotionally distant partners and crying children – and before we know it, we’re upset. We feel terrible, and then we end up saying and doing things that only make matters worse. But it doesn’t have to be that way, says Pema Chödrön. It is possible to relate constructively to the inevitable shocks, losses, and frustrations of life so that we can find true happiness. The key, Pema explains, is not biting the “hook” of our habitual responses. In this recorded weekend retreat, Pema draws on Buddhist teachings from The Way of the Bodhisattva to reveal how we can:

  • Stay centered in the midst of difficulty
  • Improve stressful relationships
  • Step out of the downward spiral of self-hatred
  • Awaken compassion for ourselves and others

3:)Finite and Infinite Games by James P. Carse

“There are at least two kinds of games,” states James P. Carse as he begins this extraordinary book. “One could be called finite, the other infinite.”

Finite games are the familiar contests of everyday life; they are played in order to be won, which is when they end. But infinite games are more mysterious. Their object is not winning but ensuring the continuation of play. The rules may change, the boundaries may change, even the participants may change – as long as the game is never allowed to come to an end.
What are infinite games? How do they affect the ways we play our finite games? What are we doing when we play – finitely or infinitely? And how can infinite games affect the ways in which we live our lives?
Carse explores these questions with stunning elegance, teasing out of his distinctions a universe of observation and insight, noting where and why and how we play, finitely and infinitely. He surveys our world – from the finite games of the playing field and playing board to the infinite games found in culture and religion – leaving all we think we know illuminated and transformed. Along the way, Carse finds new ways of understanding everything, from how an actress portrays a role to how we engage in sex, from the nature of evil to the nature of science. Finite games, he shows, may offer wealth and status, power and glory, but infinite games offer something far more subtle and far grander.
Carse has written a book rich in insight and aphorism. Already an international literary event, Finite and Infinite Games is certain to be argued about and celebrated for years to come. Listening to it is the first step in learning to play the infinite game.

4:) Crossing the Chasm by Geoffrey A. Moore

Marketers have traditionally identified different kinds of technology consumers: Innovators, Early Adopters, Early Majority, Late Majority, and Laggards. The traditional model assumed that, in the lifespan of a product, the market is first dominated by the innovators, then the early adopters and on down the line. This model implies a level of inevitability in the flow of one category to another.
However, there are gaps in the model large enough to derail the most promising startups as they transition from one category of consumers to the next. The biggest gap is the one between Early Adopters and Early Majority, and in Crossing the Chasm, author Geoffrey A. Moore is focused on this gap.
Early Adopters (Visionaries) are looking for breakthrough technology, and they are willing to pay well to be first with the new technology. The marketing strategies that win this group, however, won’t work so well for the up-and-coming Early Majority. These are pragmatists and risk-averse. Moore argues that breaking into a market is an aggressive act, and he proposes a strategy for moving from one market to the next with success.
Moore has written an interesting and useful book. He builds his thesis logically, laying out his ideas methodically and thoughtfully. He explains his ideas well, using examples that are short and to the point. The prose is readable yet dense with ideas. And there is little here that’s superfluous or uninformative — Moore doesn’t waste his time with details that don’t contribute to the whole.

https://medium.com/west-stringfellow/crossing-the-chasm-summary-and-review-9cfafdac9180

5:)The Art of Possibility by Rosamund Stone Zander and Benjamin Zander

Discover the twelve breakthrough practices for bringing creativity and a sense of possibility into all of your endeavours in this bestselling guide from the author of Pathways to Possibility

Presenting twelve breakthrough practices for bringing creativity into all human endeavors, The Art of Possibility is the dynamic product of an extraordinary partnership. The Art of Possibility combines Benjamin Zander’s experience as conductor of the Boston Philharmonic and his talent as a teacher and communicator with psychotherapist Rosamund Stone Zander’s genius for designing innovative paradigms for personal and professional fulfillment. The authors’ harmoniously interwoven perspectives provide a deep sense of the powerful role that the notion of possibility can play in every aspect of life. Through uplifting stories, parables, and personal anecdotes, the Zanders invite us to become passionate communicators, leaders, and performers whose lives radiate possibility into the world.

6:)Debt by David Graebe

David Graeber’s “fresh . . . fascinating . . . thought-provoking . . . and exceedingly timely”

(Financial Times) history of debt
 Here anthropologist David Graeber presents a stunning reversal of conventional wisdom: he shows that before there was money, there was debt. For more than 5,000 years, since the beginnings of the first agrarian empires, humans have used elaborate credit systems to buy and sell goods—that is, long before the invention of coins or cash. It is in this era, Graeber argues, that we also first encounter a society divided into debtors and creditors.
Graeber shows that arguments about debt and debt forgiveness have been at the center of political debates from Italy to China, as well as sparking innumerable insurrections. He also brilliantly demonstrates that the language of the ancient works of law and religion (words like “guilt,” “sin,” and “redemption”) derive in large part from ancient debates about debt, and shape even our most basic ideas of right and wrong. We are still fighting these battles today without knowing it.

7:) Crazy Is a Compliment by Linda Rottenberg

“If people aren’t calling you crazy, you aren’t thinking big enough.”

These days taking chances isn’t just for college dropouts in hoodies. Whether you work at a Fortune 500 company, a nonprofit, or a mom-and-pop, everybody needs to think and act like an entrepreneur. We all need to be nimble, adaptive, daring—and maybe even a little crazy—or risk being left behind.
But how do you take smart risks without risking it all? That’s Linda Rottenberg’s expertise. As the co-founder and CEO of Endeavor, the world’s leading organization dedicated to supporting fast-growing entrepreneurs, she’s spent the last two decades helping innovators think bold and execute smart.
Now Rottenberg draws on her unrivaled experience to show you the proven techniques to achieve your dreams: from overcoming fear to facing down critics, from stalking supporters to exploiting the chaos. Crazy Is a Compliment combines inspiring stories, original research, and practical advice to create a road map for getting started and going bigger.
Rottenberg brings to life iconic entrepreneurs like Walt Disney and Estée Lauder and reveals how companies like MTV, GE, and Burberry found their best successes by breaking the corporate mold and embracing the entrepreneur mind-set. She also introduces us to some of the one thousand entrepreneurs she’s advised, like Leila Velez, who started a hair-care company in her kitchen sink in Rio that now earns $80 million a year. As Linda writes:
Every day I meet people with a dream. Maybe you’re serving coffee and fantasizing about launching a microbrewery; maybe you’ve skipped college and yearn to start your own design firm; maybe you’re sitting in your cubicle and brainstorming a new idea that can improve your company.
You have a dream, but you don’t know how to turn your dream into reality. Or you’ve already launched your dream but you’re unsure how to take it to the next level. This book can show you the way.

8:)The Art of Social Media: Power Tips for Power Users

By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.
But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.
With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.
For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”

9:)The Gift by Lewis Hyde

the gift

A modern classic cherished by many of the greatest artists of our time, The Gift is a brilliant, life-changing defense of the value of creative labor. Drawing on examples from folklore and literature, history and tribal customs, economics and modern copyright law, Lewis Hyde demonstrates how our society—governed by the marketplace—is poorly equipped to determine the worth of artists’ work. He shows us that another way is possible: the alternative economy of the gift, which allows creations and ideas to circulate freely, rather than hoarding them as commodities. Illuminating and transformative, The Gift is a triumph of originality and insight—an essential book for anyone who has ever given or received a work of art.

 

10:) Make the Impossible Possible by Bill Strickland

Bill Strickland has spent the past thirty years transforming the lives of thousands of people through Manchester Bidwell, the jobs training center and community arts program he founded in Pittsburgh. Working with corporations, community leaders, and schools, he and his staff strive to give disadvantaged kids and adults the opportunities and tools they need to envision and build a better, brighter future.
In Make the Impossible Possible, Bill Strickland shows how each of us, by adopting the attitudes and beliefs he has lived by every day, can reach our fullest potential and achieve the impossible in our lives and careers–and perhaps change the world a little in the process. Through lessons from Strickland’s own life experiences and those of countless others who have overcome challenging circumstances and turned their lives around, Make the Impossible Possible teaches us how to build on our passions and strengths, dream bigger and set the bar higher, achieve meaningful success, and inspire the lives of others.

11:)Six Pixels of Separation by Mitch Joel

At last, here’s THE audiobook that 21st-century entrepreneurs have been waiting for – the inner-secrets of how highly successful Internet capitalists make millions by knowing who to reach and how to reach them online. From viral loops to social networking to how to cut through all the cyber-clutter, Six Pixels of Separation is mandatory listening for anybody who wants to expand their business via the Internet.
Six Pixels of Separation is the first book to unify the concepts of personal branding, digital marketing, and entrepreneurship in a clear, fun and provocative manner. By using case studies, this audiobook offers a complete set of tools, tactics, and insights to empower individuals to reach a global audience and consumer base with a few clicks of the mouse, and almost all of them for free.
Digital marketing expert Mitch Joel unravels the fascinating world of new marketing, with a brand new perspective. Entrepreneurs are leveraging the digital channels to get their voice “out there”, connecting to similar others, becoming better community citizens, and ultimately, making more money and rocketing their personal and business lives into the stratosphere.
The trick is, personal brands are becoming bigger than corporate brands – and in Six Pixels of Separation listeners will begin to understand the “how” and “why” of how certain entrepreneurs have mastered the internet to propel their businesses.

12:) Syrup by Maxx Barry

When Scat comes up with the idea for the hottest new soda ever, he’s sure he’ll retire the next rich, savvy marketing success story. But in the treacherous waters of corporate America, there are no sure things–and suddenly Scat has to save not only his idea but his yet-to-be-realized career. With the help of the scarily beautiful and brainy 6, he sets out on a mission to reclaim the fame and fortune that, time and again, eludes him.
This brilliantly scathing debut is a hilarious send-up of celebrity, sexual politics, corporate America, and the fleeting status that comes with getting to the table first–before the other guy has you for lunch.

 

13:)The Influentials by Edward Keller and Jonathan Berry

One American in ten tells the other nine how to vote, where to eat, and what to buy. They are
The Influentials
Who are they? The most influential Americans — the ones who tell their neighbors what to buy, which politicians to support, and where to vacation — are not necessarily the people you’d expect. They’re not America’s most affluent 10 percent or best-educated 10 percent. They’re not the “early adopters,” always the first to try everything from Franco-Polynesian fusion cooking to digital cameras. They are, however, the 10 percent of Americans most engaged in their local communities…and they wield a huge amount of influence within those communities. They’re the campaigners for open-space initiatives. They’re church vestrymen and friends of the local public library. They’re the Influentials…and whether or not they are familiar to you, they’re very well known to the researchers at RoperASW. For decades, these researchers have been on a quest for marketing’s holy grail: that elusive but supremely powerful channel known as word of mouth. What they’ve learned is that even more important than the “word” — what is said — is the “mouth” — who says it. They’ve identified, studied, and analyzed influence in America since the Standard Oil Company of New Jersey (now Exxon) hired Elmo Roper himself to develop a model for identifying opinion leaders, and in The Influentials, they are finally ready to share their results. A few samples:
• Influentials have been the “early majority” — leading indicators of what Americans will be buying — for more than five decades, from choosing energy-efficient cars in the 1970s to owning computers in the 1980s to adopting 401(k)s and IRAs in the 1990s to using the Internet and cell phones today.
• Influentials have led the way in social development as well, from the revival of self-reliance (in managing their own health care, investments, and consumption) to mass skepticism about the marketing claims of everything from breakfast food to politicians.
Although America’s Influentials have always been powerful, they’ve never been more important than now. Today, a fragmented market has made it possible for Influentials to opt-out of mass-message advertising, which means that a different route must be taken to capture their hearts and minds. The Influentials is a map for that route, a map that explains who these people are, how they exercise influence, and how they can be targeted. The Influentials features a series of rules and guidelines for marketing to Influentials; case studies of products that have prospered because of Influential marketing (and products that have failed because they lacked it); a history of the phenomenon…and why Influentials are more influential today than ever; and profiles of twelve real-life Influentials.
Both an intellectual adventure and a hands-on marketing manual, The Influentials is an extraordinary gold mine of information and analysis that no business can afford to ignore.

14:)The War of Art by Steven Pressfield

Think of The War of Art as tough love…for yourself.
Since 2002, The War of Art has inspired people around the world to defeat “resistance”; to recognize and knock down dream-blocking barriers and to silence the naysayers within us. Resistance kicks everyone’s butt, and the desire to defeat it is equally as universal. The War of Art identifies the enemy that every one of us must face, outlines a battle plan to conquer this internal foe, then pinpoints just how to achieve the greatest success.
Though it was written for writers, it has been embraced by business entrepreneurs, actors, dancers, painters, photographers, filmmakers, military service members, and thousands of others around the world.

15:)The Magic of Thinking Big by David J. Schwartz

With more than six million copies sold worldwide, David Schwartz’s timeless guide and best-selling phenomenon, The Magic of Thinking Big, is now available for the first time as an unabridged audio edition.
Millions of people around the world have improved their lives through the timeless advice David Schwartz offers in The Magic of Thinking Big. In this best-selling audiobook, Schwartz proves you don’t need innate talent to become successful, but you do need to understand the habit of thinking and behaving in ways that will get you there.
Filled with easy-to-understand advice, this unabridged audio edition – perfect for gift-giving – will put you on the road to changing the way you think, helping you work better, manage smarter, earn more money, achieve yours.

16:) The Dip by Seth Godin

he old saying is wrong-winners do quit, and quitters do win.
Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun until it hits a low point-really hard, and not much fun at all.
And then you find yourself asking if the goal is even worth the hassle. Maybe you’re in a Dip-a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac, which will never get better, no matter how hard you try.
According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.
Winners quit fast, quit often, and quit without guilt-until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you’ll get more than your fair share of profits, glory, and long-term security.
Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip-they get to the moment of truth and then give up-or they never even find the right Dip to conquer.
Whether you’re a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit-so you can be number one at something else.

Seth Godin doesn’t claim to have all the answers. But he will teach you how to ask the right questions.